(I saw this campaign on Instagram; I won’t yuck anyone’s yum and any person who devises new ways to enjoy fragrances has my attention. With that, this won’t work for me. Your sillage may vary, fragrance discretion is advised.) A New Way to Wear Fragrance- Meet Swell. A discreet, clip-on device that keeps you smelling fresh from morning to night — no re-spraying, no bottles, no fading. Reserve your spot for $1 (fully refundable) and lock in an exclusive launch discount. Timed Fragrance Delivery That Never Fades SWELL releases an even, micro-fine mist at regular intervals so your scent stays consistent all day long. No more frantically re-spraying before a meeting or a night out. From your morning commute to your evening plans, you're covered. Worn With Confidence. Noticed For the Right Reasons. SWELL clips quietly to your waistband, pocket, or jacket. Like a good watch, it doesn't shout — but people notice. And then they notice how good you smell. No bulky bottles. No leaks. Just quiet confidence. No Heat. No Alcohol. No Waste. "SWELL uses precision micro-mist technology to disperse a water-based fragrance evenly throughout your day — without heat, without alcohol, without burn-off. Your scent stays true from the first release to the last. A cleaner, more natural fragrance experience your skin will actually thank you for. One Charge. One Pod. All Day. SWELL keeps you covered and confident from the morning moment to the very last late-night linger. One charge, one Mag Pod, one full day of fragrance. Tested: 40+ hours on a single charge and pod. Everyday Confidence- Built for Every Moment In Your Day

Decided to go with a sample of Creed Bois du Portugal. Such a beautiful, classic fougere style fragrance. Lavender and aromatics off the top with the oak moss style dry down. Have to get a full bottle at some point. Hope it stays forever.

I make this post partially humorous but also to seriously ask you what your biggest pet peeves that beginners or people not as invested in this hobby as us are. I say outsiders carefully as not to say it in a clique kind of sense. Because I’ve unlocked a pet peeve that’s so weirdly specific, to anyone outside of the bubble, I look psycho! So asking you guys, what are yours? And do any of you relate to this specific one that I have? My biggest, most frustrating issue is so irritating to me because of how ridiculously widespread it is, and it comes with the misconception of cologne, perfume, and gendered fragrances. It strikes a positively DISSONANT chord within me when someone refers to all men’s fragrance as “cologne”. Makes me like unreasonably irritated. Crazy right! But hear me out. One of the biggest misconceptions in fragrance is the idea of A), gendered fragrance, and B), men’s fragrance is all “cologne”. Traditionally, cologne is a concentration of alcohol to oil, and actually one of the weakest concentrations. Most fragrances nowadays for men aren’t colognes at all but Eau de toilettes and Eau de parfums! They don’t wear cologne! They wear perfume! Gendered fragrance in and of itself is a western marketing construct used by companies to get men to start wearing it, to make the market less intimidating and fit in with the stigmas and social values at the time. Along with that, the word “perfume” had a largely feminine connotation, and men at the time did not feel comfortable wearing something with the name of something that sounded so well… feminine. Considering there WERE popular men’s fragrances that were cologne concentrations like from Acqua di Parma, and the word “cologne” sounded rugged, masculine, and less feminine, so it became synonymous with all men’s fragrance. Now as to why this particular stereotype and misconception bothers me so much, I’ll get into that. A), I hate the word cologne. Always have. When I bought my first Versace my girlfriend at the time was like “how’s the cologne?” And bro it bothered me. I wasn’t mad at her or anything lol, but I associate the word with the absolutely terrible chemical bomb my dad would wear with his axe body spray. So when I hear “cologne”, I think of that. Even I look at my older posts and see myself use that word and I criiiiiiinge