Hey Guys, Joe A. here with another one for ya’, and today, I’m kicking off a brand-new series that might just change how you look at your entire fragrance collection! We spend so much time talking about bottles, notes, performance and hype… but how often do we stop and ask, “Okay, but who actually created this?” Behind every legendary scent is a creative mind, a perfumer with their own story, philosophy, inspirations, failures, victories and quirks. And honestly? Once you learn about the people crafting these olfactory worlds, the fragrances themselves take on a whole new meaning. That’s exactly what this series is here to explore. In “Who Is Perfumer”, we’re diving straight into the human side of perfumery: the careers, the backgrounds, the training, the passions, the signature styles each perfumer brings to the table. We’ll look at their early influences, the houses they’ve shaped, the iconic scents they’ve given life to and maybe even the surprising detours along the way. Some names you’ll know immediately. Others you may have worn for years without ever realizing they were the nose behind your favorite signature scent. My goal is to peel back the curtain and show you the artisans whose fingerprints are on the fragrances we love. More than anything, this series is about connection, like connecting the scent to the storyteller. When you know who crafted a fragrance, when you understand their vision and their journey, the scent hits just a little differently. It becomes more than a bottle on your shelf; it becomes part of someone’s creative legacy. So buckle up, guys, we’re shining a spotlight on the perfumers themselves, the unsung heroes of this hobby. Can’t wait to explore these incredible creators with you. What say you, Guys? Do you feel a series like this would be beneficial? Do discussions of perfumers and their stories aid you in your fragrance #Journey? Or is good ol’ Joe A. off his rocker again? Love to hear from ya’!

After reading @Jonathan Ventura Post about labeling. Everything is about Labels, even in the designer world, where an independent person making clothes and accessories can never compete with the bigger upscale designer houses. Just like in perfumery, where Niche / Artisan is top of the line as far as quality and artistry. In the fashion world, Designers are the Niche and the independents are the designers. So the role reverses. If you look at the designer fragrances, they are mass-produced and most often Generic and safe. If you look at independent clothing brands that sell accesories and clothing and shoes at Walmart and Kmart and go to a store that sells LV or Dior look at the diffrence. Look at the red carpet at a Hollywood event, you cannot even count the Dior, Ysl and Hugo Boss, Chanel Dresses and gowns strolling down the Aisle. Look hat Ralph Lauren how many elite wear this brand. So everything has a label, but they all live in their own worlds. so why do people buy designer frags? People buy designer fragrances, even if they seem "nothing special," for brand prestige, accessibility, trend alignment, and the comfort of familiar, crowd-pleasing scents; they offer an affordable entry into luxury, convey personal style/status, boost confidence/mood, and feature quality ingredients and beautiful packaging, making them ideal for everyday wear or gifts. Key Reasons for Purchase: - Brand & Status: Wearing scents from famous fashion houses (like Dior, Chanel) associates the wearer with that brand's luxury image, offering a sense of status and belonging. - Accessibility & Familiarity: They're easier to find (ubiquitous) and often smell pleasant and familiar to many, making them safe choices for daily wear or gifting. - Mood & Identity: Fragrance boosts mood, reduces stress, and helps create a personal brand or statement, making the wearer feel more confident and attractive. - Quality & Longevity: Many use quality, sometimes natural, ingredients and fixatives for a longer-lasting scent, justifying the cost beyond just the name. - Marketing & Nostalgia: Heavy marketing and association with celebrities create desire, while familiar notes can evoke positive memories, making them feel special. - The "It" Factor: Sometimes, a fragrance becomes popular because it's the scent of the moment, aligning with current trends or creating a sense of shared experience.