I just got the email from Jomashop about their holiday sale - $10 off of orders over $180. That's barely 5% discount. Checking the prices, the sale price is what they offer all year round. Some examples: Fragrance World Liquid Brun 100mL: $45.99 - $10 coupon = $35.99, which is what I paid for it a few months ago. Armani Stronger With You Intensely 100mL: $118.99 - 20% sale coupon = 94.95, which is what I've been seeing it selling for on their website for the past year. Aura, when it's in stock, is $89.95, as a reference point for comparison. Xerjoff Naxos 100mL: $231.56 - 20% sale coupon = 185.25, which is what it usually goes for. The tester with a cap, on the same site, is selling for $154.99. It's regularly in the $175 - $190 range the rest of the year. FragranceNet has it for $192 year-round, and they are rarely the cheapest discounter. Hugo Boss Bottled Absolu 100mL: $158 - 24% sale price = $119.89. I usually see it for around the $75 - $90 range when in stock. I got mine last year for $56. Dozens more, it's the same thing. I use a price tracking app to watch these things, and it's eye-opening to see how misleading these sale prices can be. Some of them only amount to $5 or $10 off the regular price, but they manipulate the sale discounts to make it look like you are getting a better deal. Be careful shopping out there, guys. Don't let the FOMO or the rush of the season push you into buying something with a "deal" price that isn't really a deal. Take the time to check around and make sure you're actually getting a good price. These prices will come back around, and it's worth it to be patient. Make sure you are getting a good deal before you pull that trigger on your wallet.

I tried a few Electimuss frags last month when I was at @Lon Chaneyfield 's place, but I knew I had to do more research. For once, I decided not to blind-buy a random bottle and I got this discovery set for about $72 at fragrance.com. I kept hearing varying reviews so I thought this was my best option. I'll keep you posted if I find anything that really rocks my boat.