Gentlemen, those that remember me know I haven't been contributing much lately, but there's a matter I just wanted to bring to everyone's attention re theparfums.com. Without going into too much detail about what I think is going on with this site, I'll just say that if it seems too good to be true, it probably is... Just a word to the wise.

Hey guys, Joe A. here with another one for ya’! So this next meetup is a pretty cool opportunity to talk with @Marcelo Oillataguerre , aka, The Niche Fragrance Collector, and since time will be limited, I personally don’t want to waste the moment asking the usual “what’s your favorite fragrance?” type of questions! Don’t get me wrong, favorite scent questions are fun. We all love hearing what someone with a serious nose reaches for. But when you’re talking to someone who has smelled deep into the niche world, traveled through a lot of brands, explored different styles and built a real point of view around fragrance, I think the better question is not just 'what do you like?' It’s more like 'how do you think about fragrance now?' Right now, one question I’m leaning toward is this: ----------“With niche fragrance becoming more mainstream and more expensive, what separates a truly artistic niche release from one that is just wearing the "costume" of niche?”---------- That one interests me because we are living in a strange fragrance era. Everything is “exclusive,” everything is “extrait,” everything has a dramatic bottle, a moody campaign and a price tag that looks like it comes with a monthly payment plan. But does that automatically make it art? Or are some brands just throwing on a velvet jacket and charging admission? The other question I’m considering is: ----------“After smelling as much as you have, what has changed the most about your own taste over the years?”---------- Because honestly, that might be the real collector question. Most of us start this hobby chasing compliments, performance, hype or whatever bottle the algorithm keeps shoving in our faces. But over time, your nose changes. Your patience changes. Your standards change. Sometimes the fragrance you've ignored two years ago becomes the one that finally makes sense! What say you, guys? If you only had a few minutes with a serious niche fragrance reviewer, what would you ask? Would you go for something practical, like underrated houses and buying advice, or would you ask something deeper about artistry, taste and the direction of the hobby? Conversely, what is one fragrance reviewer question you are absolutely tired of hearing? Love to hear from ya'!

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Gents, this one's for the fragrance lovers (and anyone who wants to start smelling like a man with taste). We've got Marcelo — The Niche Fragrance Collector — joining us for our May 28th LIVE call! This Aussie has built a serious following exploring niche perfumery from across the world, meeting the perfumers behind the craft, and championing the underappreciated art of "smelling." He doesn't just chase the next bottle to buy — he digs into the artistry, the notes, and the creativity behind every great scent. Whether you're new to fragrance or you've already got a shelf full of bottles, this is going to be a fun, eye-opening conversation packed with value. Come learn how to think about scent the way a real collector does! 📅 The Details - When: Thursday, May 28th - Time: 5:00 PM – 6:00 PM Central US - Meeting Link: https://www.skool.com/bos/calendar?eid=df6c2bf442184b7db835487a5e2697c6 Drop your fragrance questions in the comments below — favorite notes, what you're looking to find next, or anything you've always wanted to ask a true collector. I want to make sure we cover what matters most to YOU. Let's pack this call and show Marcelo what this community is all about. See you! 🚀✨

We're doing it again — and if you were on the last one, you already know why this is one of our favorite types of calls. Meet Your Guest Speakers: - Style: @Raymond Reeves - Fragrance: @Michael LoCascio Sr - Watches: @Scott Critchfield These members are stepping up to share what their journey actually looks like — the wins, the missteps, the gear they regret buying, and the lessons that finally clicked. It's the kind of unfiltered conversation you just don't get from a polished presentation. Come hang, ask questions, and be part of the conversation. 👊 Join the call here: https://www.skool.com/bos/calendar?eid=f80d7cdc2b5d40c08cc52c339774b5a1 See you there! 🙌