Title: Why perfumes get reformulated (and how to tell if it actually happened)
I see āthey reformulated it!!ā in fragrance threads all the time, so I wanted to lay out whatās usually going on. Sometimes a scent really changed. Other times itās batch variation, a fresh bottle needing time, or our noses playing tricks. 1) Why reformulation happens (most common reasons) : ⢠Regulations (IFRA / EU)This is the #1 reason. Rules and safety standards change over time, especially around allergens/skin sensitizers. When an ingredient gets restricted or banned, brands have to adjust. A classic example: stuff like oakmoss restrictions forced a lot of old-school chypres to change. ⢠Ingredient availability/sourcing changes. Naturals arenāt guaranteed forever. Bad harvests, price spikes, protection/endangerment, supplier changesāany of that can force swaps or tweaks. Sometimes the āsame ingredientā from a new supplier smells a bit different, too. ⢠Brand acquisition/production moves. When a brand gets bought or manufacturing moves to a different facility, the scent can shift even if they try to keep it identical. Different suppliers, different compounding, different QC tolerances. ⢠āModernizationā Sometimes itās intentional: make it lighter/cleaner/less animalic because thatās what sells now. Whether thatās good or bad depends on what you loved about the original. 2) Myths vs reality: Myth: āItās only to save money.āReality: cost-cutting can happen, but reformulating itself is expensive. Youāre basically rebuilding a formula around restrictions + then doing stability/safety testing. Itās not just āswap one ingredient and ship it.ā Myth: āNew versions are always worse.āReality: not always. Some updates are smoother, better balanced, or fix rough edges. āDifferentā doesn't = automatically āworse.ā Myth: āMy new bottle is weak, so it must be reformulated.āReality: not necessarily. A few common reasons a bottle feels weak: - resting/maceration (some bottles improve after a few weeks) - nose fatigue (your brain tunes out a scent you know well) - storage/heat - atomizer differences (spray output changes performance a lot)