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MaxAroma / Founder LIVE Call is happening in 4 days
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Jan 31st - LIVE Call w/ MaxAroma Founder (Premium/VIP Only)
This Saturday, Jan 31st @ 10AM Central (USA) we’re bringing on the founder of MaxAroma - one of the biggest players in the fragrance retail game - for a private live Q&A. If you ever thought.... - How fragrance pricing actually works (and where people overpay) - What makes a fragrance worth stocking vs. hype that fades - How to find the best deals without getting burned - What it’s like to have access to an insane amount of fragrances (and stay sharp about it) - Starting a fragrance business / building a brand - And yeah… bring the fun questions too: best ā€œwatch + fragranceā€ pairings, style tie-ins, all of it āœ… Premium & VIP members: you’re already in - see you Saturday. šŸ‘€ Free members: this is your sign to upgrade. This call is Premium/VIP only - and the price is only going up. There's never a better time to upgrade! šŸ‘‰ Join / upgrade here to get access: https://www.skool.com/bos/calendar?eid=eb0d1430569448f79a9738b01bfc8557
Jan 31st - LIVE Call w/ MaxAroma Founder (Premium/VIP Only)
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Initio Sale Alert: Up To 49% OFF 🚨
🟢 Oud for Happiness 46%OFF https://get.aspr.app/SH1aGK Bright bergamot/ginger over smooth oud + licorice, uplifting but still rich. 🟣 Rehab 32%OFF https://get.aspr.app/SH1JLI Clean lavender + bergamot with creamy sandalwood/patchouli comfort; easy daily niche. ⚫ Oud For Greatness Neo 48%OFF https://get.aspr.app/SH1aGL Bold oud + saffron with lavender/bergamot and a fir ā€œevergreenā€ edge. ā˜• Mystic Experience 49%OFF https://get.aspr.app/SH1aGM Dark coffee and musk with warm vanilla/amber; seductive, late-night vibe.
Initio Sale Alert: Up To 49% OFF 🚨
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Introduce Yourself - Post ALL Intros HERE!
Introduce yourself and level-up, it's that simple! You'll get at least 5 likes (oftentimes more!) which will move you to level 2 and on your way to level 3 (these levels give you access to prizes!). What to say in your intro? Share where you're from, your reason for joining, your profession, perhaps your favorite fragrance or a picture of your entire collection! Whether you're a seasoned cologne collector or just starting, have fun engaging with the group.
Introduce Yourself - Post ALL Intros HERE!
Esquire American Novelist by Michael Malul review
#sotd...Esquire American Novelist by Michael Malul... American Novelist opens with a fresh clean minty smell to it. I could actually pick up the mint from start to finish on this. Has some green and some Leather undertones here and there. Seem to come and go as the fragrance wears on. Very nicely done. Good overall performance. I went 9 hours before refreshing and at the time I was still picking it up. Mostly a skin scent but definitely still there on my clothes. I give this a 9 out of 10. This is very versatile and could be worn all year round. As with all of Michael Malul fragrances, this is office save.
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Esquire American Novelist by Michael Malul review
Title: Why perfumes get reformulated (and how to tell if it actually happened)
I see ā€œthey reformulated it!!ā€ in fragrance threads all the time, so I wanted to lay out what’s usually going on. Sometimes a scent really changed. Other times it’s batch variation, a fresh bottle needing time, or our noses playing tricks. 1) Why reformulation happens (most common reasons) : • Regulations (IFRA / EU)This is the #1 reason. Rules and safety standards change over time, especially around allergens/skin sensitizers. When an ingredient gets restricted or banned, brands have to adjust. A classic example: stuff like oakmoss restrictions forced a lot of old-school chypres to change. • Ingredient availability/sourcing changes. Naturals aren’t guaranteed forever. Bad harvests, price spikes, protection/endangerment, supplier changes—any of that can force swaps or tweaks. Sometimes the ā€œsame ingredientā€ from a new supplier smells a bit different, too. • Brand acquisition/production moves. When a brand gets bought or manufacturing moves to a different facility, the scent can shift even if they try to keep it identical. Different suppliers, different compounding, different QC tolerances. • ā€œModernizationā€ Sometimes it’s intentional: make it lighter/cleaner/less animalic because that’s what sells now. Whether that’s good or bad depends on what you loved about the original. 2) Myths vs reality: Myth: ā€œIt’s only to save money.ā€Reality: cost-cutting can happen, but reformulating itself is expensive. You’re basically rebuilding a formula around restrictions + then doing stability/safety testing. It’s not just ā€œswap one ingredient and ship it.ā€ Myth: ā€œNew versions are always worse.ā€Reality: not always. Some updates are smoother, better balanced, or fix rough edges. ā€œDifferentā€ doesn't = automatically ā€œworse.ā€ Myth: ā€œMy new bottle is weak, so it must be reformulated.ā€Reality: not necessarily. A few common reasons a bottle feels weak: - resting/maceration (some bottles improve after a few weeks) - nose fatigue (your brain tunes out a scent you know well) - storage/heat - atomizer differences (spray output changes performance a lot)
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