Good morning Frag Fam and happy first Friday of the new year. Weāre kicking it off with a serious deep freeze here in Chicago, the kind of cold that makes you reach for something bold, rich, and comforting before you even step outside. Wishing everyone a warm, blessed, and great-smelling start to the day. Todayās scent is Mohra by Lattafa, and Iām currently doing a side-by-side with Halfeti by Penhaligonās. Initial thoughts right out of the gate⦠these two are very, very close. Mohra opens with that same dark, spicy richness and slightly resinous sweetness that instantly brings Halfeti to mind. Thereās depth, warmth, and a smooth progression that feels far more upscale than the price would suggest. At this stage, Mohra is holding its own impressively, especially in this cold weather where it really shines and blooms off the skin. Iāll spend more time with both and come back with a full, detailed comparison later, but early impressions are that Lattafa did something special here. Definitely one to keep on your radar. Stay warm, Frag Fam.