I own the entire Day Three lineup, and to me this is one of the most underrated American artisan fragrance houses out there. The brand doesn’t rely on hype or flashy marketing. Instead, it focuses on quality compositions, creativity, and wearable fragrances that stand on their own. You can tell a lot of thought goes into each release, and most of them have their own identity rather than chasing whatever is trending. What really stands out to me is the quality of the materials and the blending. The fragrances smell smooth, natural, and refined from opening to dry down. They transition well throughout the wear instead of feeling linear or synthetic. Whether it’s a fresh release like Frost, a gourmand, or something darker and richer, they all feel like they belong to the same house because of the attention to detail. Another thing I appreciate is the variety. There is something for almost everyone without the lineup feeling repetitive. You have fresh, tropical, gourmand, woody, spicy, and darker offerings, yet most of them maintain their own personality. I never get the feeling that the house is simply releasing flankers or slightly tweaking the same DNA over and over again. Performance is solid across the line. Some fragrances project more than others because that is simply the style of the scent, but I judge performance by how well a fragrance actually works—not whether it lasts 16 hours or fills an entire room. Day Three fragrances generally have good projection, a noticeable scent trail, and respectable longevity while remaining well-balanced. Cons No house is perfect. Because Day Three is a smaller artisan brand, availability is more limited than designer fragrances, and you won’t find it in department stores. The fragrances also carry artisan pricing, which may be more than someone used to buying designers or clone fragrances wants to spend. While I appreciate that many releases are unique, a few may be more artistic or specific in their appeal and won’t be as universally loved as a typical blue designer fragrance.

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I make this post partially humorous but also to seriously ask you what your biggest pet peeves that beginners or people not as invested in this hobby as us are. I say outsiders carefully as not to say it in a clique kind of sense. Because I’ve unlocked a pet peeve that’s so weirdly specific, to anyone outside of the bubble, I look psycho! So asking you guys, what are yours? And do any of you relate to this specific one that I have? My biggest, most frustrating issue is so irritating to me because of how ridiculously widespread it is, and it comes with the misconception of cologne, perfume, and gendered fragrances. It strikes a positively DISSONANT chord within me when someone refers to all men’s fragrance as “cologne”. Makes me like unreasonably irritated. Crazy right! But hear me out. One of the biggest misconceptions in fragrance is the idea of A), gendered fragrance, and B), men’s fragrance is all “cologne”. Traditionally, cologne is a concentration of alcohol to oil, and actually one of the weakest concentrations. Most fragrances nowadays for men aren’t colognes at all but Eau de toilettes and Eau de parfums! They don’t wear cologne! They wear perfume! Gendered fragrance in and of itself is a western marketing construct used by companies to get men to start wearing it, to make the market less intimidating and fit in with the stigmas and social values at the time. Along with that, the word “perfume” had a largely feminine connotation, and men at the time did not feel comfortable wearing something with the name of something that sounded so well… feminine. Considering there WERE popular men’s fragrances that were cologne concentrations like from Acqua di Parma, and the word “cologne” sounded rugged, masculine, and less feminine, so it became synonymous with all men’s fragrance. Now as to why this particular stereotype and misconception bothers me so much, I’ll get into that. A), I hate the word cologne. Always have. When I bought my first Versace my girlfriend at the time was like “how’s the cologne?” And bro it bothered me. I wasn’t mad at her or anything lol, but I associate the word with the absolutely terrible chemical bomb my dad would wear with his axe body spray. So when I hear “cologne”, I think of that. Even I look at my older posts and see myself use that word and I criiiiiiinge