Review: Merve Parfums Vibrant Leather (and Happy BOS Birthday to Me!)
Vibrant Leather Fragrance Review Size: 3.4 oz Retail Price: $65/ $39 on website (40% off) or buy two at $70 My Price: Free (Thanks Temu) Release Year: 2025 Perfumer: Purvi Jain; CEO of Sawai Fragrances & Merve Parfums Accords: Spicy, Woody, Leathery Fragrance Notes Top: Bergamot, Black Pepper, Rosemary Middle: Cedar, Citrus, Geranium Bottom: Ambergris, Leather, Musk Classification Type: Spicy, Amber, Oud — Artisinal Occasion: Evening / Daily wear (website suggestions) Season(s): Autumn/ Winter Audience: Unisex (leans more into masculine) Background on Merve Perfume: Founded in 2023 as the child of Sawai Fragrances, Merve takes its name from the French merveilleux—meaning marvelous—and reflects a vision of modern perfumery built on simplicity and high-quality raw materials. At its heart is the belief that life isn’t about ownership, but about savoring the small, profound moments that truly matter. These fragrances invite you to slow down, breathe deep, and appreciate the richness found in life’s simplest pleasures. Merve Parfums is led by CEO and master perfumer Purvi Jain, the granddaughter of Sawai Lai Jain, the founder of Sawai Fragrances. Building on her grandfather’s legacy, Purvi now carries that heritage forward while guiding both Sawai Fragrances and the newer houses of Merve Parfums and EZE Perfumes. Under her leadership, the tradition of craftsmanship continues while evolving into modern perfumery. My Take I received this yesterday after watching my Temu credit completely wipe out the full price. Merve Parfums is a bit of a social-media darling right now, and with the colder weather here in Silicon Valley, this leather release felt like the right pick. It’s definitely powerful. The first spray at 6 p.m. immediately reminded me of a fragrance I’ve never cared for; there’s a heaviness in the opening that strongly echoes Sauvage EDP, and it hit me in that immediate “scrunch my nose” kind of way. A little goes a very long way with this one.