I wore the last of my Happyland samples this morning and let it ride all day before sitting down to write this. The opening was bright with citrus and mandarin rind, but not sharp or abrasive. It felt polished. The mandarin rind gave it a slightly textured edge, not juicy sweetness, more like the zest itself. Clean and lifted without being acidic. Within the first 20 minutes, the transition into the floral heart occurs. That shift is seamless. There’s no jarring pivot from citrus to flowers, it just evolves. The jasmine and rose are genuinely beautiful here. The jasmine brings a smooth, slightly creamy quality, while the rose feels fresh and natural, not heavy, not cosmetic. Pink pepper adds a subtle lift that keeps the florals from settling into anything too romantic or too still. By mid-wear, the base begins to quietly assert itself. Amber adds warmth and a soft depth. Musk smooths everything out and keeps the composition cohesive. What stands out after a full day is the balance. Balancing the composition of notes and accords in the fragrances of this house is clearly a priority. Projection was moderate for me, noticeable in the first few hours without being loud. After that, it settled closer to the skin but remained present. Longevity was solid; I was still catching soft amber-musk warmth late in the evening. What I appreciate most is that SE7EN doesn’t try to overwhelm. It’s composed. It feels intentional. There’s no sugar overload, no screechy citrus, no dated floral effect. Just a well-blended floral amber with clarity and warmth and elegance. After a full day, my initial reaction holds: this is beautifully done. Not dramatic. Not flashy. Just confident and harmonious. And sometimes, that’s exactly what makes a fragrance memorable. Well my brothers, that completes my two passes through Happyland. Where to next I wonder?

I think it will be hard to find someone whom dislikes this flanker. Annick Ménardo the perfumer behind the og Boss Bottled makes a return for the 2019 release of Infinite. It comes across as a bridge between the office ready DNA of the original Boss Bottled and a more relaxed, outdoor-inspired vibe. If your looking for a Blue fragrance without that generic shower gel vibe, this might just be what your looking for. It moves away from that heavy apple pie sweetness of the original to an upgraded cleaner, more herbal freshness. It opens up with notes Of Apple, Mandarin, Cinnamon & Sage. The undisputed DNA of the bottled line is that familiar Apple. Here It’s crisp and fruity but less syrupy than the original. The Mandarin adds a bright, citrusy zing that makes the opening feel energetic. Whilst Cinnamon provides a light, spicy warmth that prevents the fruit from being too cold. Sage, is the gamechanger. It adds a herbal, slightly medicinal freshness that signals this is a more mature scent. At its core, Lavender is the star of the mid-section. It gives the fragrance a clean laundry barbershop vibe. Rosemary enhances the herbal quality of the sage, making the scent feel very outdoor friendly and grounded. And the Patchouli gives an earthy, dark undertone that bridges the gap between the fresh top & the woody base. Moving to the drydown, the Sandalwood is smooth, creamy & masculine. It creates a soft skin-scent finish. Then you get the Olive Tree wood, it's a unique, slightly salty, dry woodiness that sets this fragrance apart from the typical cedar/ambroxan heavy-hitters. Performance here ain't as good as you would expect from an edp. Infinite is more polite than beast mode. I manage just under 4hrs on skin. You get an ok projection of just over an hour before it draws back into a skin scent. It’s the kind of fragrance people will smell when they lean in to talk to you, rather than when you walk into the room. Will work at the office, gym, or for casual weekend errands. Definitely not an Infinite scent, but it is clean, fresh & masculine.

Went to wear this sweet one before the warm weather hits. SWY Powerfully is a great addition to a solid lineup. This carries that SWY DNA with the added cherry note. Cherry note is there when you first spray it for the first 30 minutes, but then becomes more of supporting note in the background to my nose. It’s blended very well with the vanilla and chestnut. Work Safe limit sprays it strong off my skin/ Fall and Winter/ perfect for date night / casual use/ projection is really good 2-3ft and lasted about 10hrs on my skin. Presentation is the signature SWY spiral cap that twists and locks into place. Classic clear bottle with reddish purple juice color. This one Id say smell before you buy to be safe. As a lot of SWY there can be some redundancy if you own any other ones to make your own determination. I think this smells in the wheelhouse Guerlain ideal EDP but not exactly. This one I think is sweeter. I like this one, glad to add it to the others in my collection. 8.5/10