I see this everywhere now. High protein smoothies. High protein brownies. High protein cookies. And yes…Getting enough protein matters. High protein meals can help with: • blood sugar regulation • PCOS • cravings • muscle mass • metabolism • and overall hormone health But hormones are about more than food and exercise. There is one thing that can raise blood sugar, increase cravings, elevate stress hormones, and wreck sleep that most people NEVER think about: LIGHT Just like junk food…There is also junk light. Artificial light at the wrong times can affect: • cortisol • melatonin • sleep quality • energy • hunger signals • and even how your body responds to food So yes…Plan your high protein meals. But pair them with high quality light for the biggest benefit. If you want to learn how to optimize your light environment for regular cycles, better energy, mood, sleep, and hormones, come join me inside The Hormone Hub. Which do you think affects hormones more: high protein or light?

If you have ever thought: “I know I have something valuable to teach… but I do not know how to package it into an experience people actually want…” You should come to this free live workshop today with @Katya McEwen inside my Skool community, Income Without Burnout. ☀️ Today’s session is called: “Conversion Without Convincing” Katya teaches how to create a simple 90-minute experience that builds trust, connection, momentum, and yes… revenue too. This is especially great for: ☀️ coaches ☀️ creators ☀️ educators ☀️ community builders ☀️ course creators ☀️ AI builders ☀️ people with knowledge and ideas they want to share 🕑 2 PM EST 🔗 Calendar Link Even if you cannot attend live, there will be a replay, and participants can still submit mini project ideas for feedback and prizes afterward. ☀️ Would love to see some new faces there today!

So, there are two ways to fill a free Skool community. One feels fast. The other feels slow. The crazy thing is, they produce very different results. Now, the fast way is social posts, paid ads, or a well-timed viral moment. You get a burst of signups. Some engage for a few days. Then the feed moves on, and so do they. The community fills up with people who joined on impulse and never came back. This is sometimes called the ghost member problem. It is not a retention problem. It is an acquisition problem dressed up as one. The slow way is YouTube. Specifically, long-form videos are built around questions people are already searching for. Someone types a problem into YouTube at 11 pm. Your video comes up. They watch twelve minutes of it. They join your community from the description of your video. That person arrived with a defined problem, spent real time with you before they joined, and made a conscious decision rather than an impulsive one. Everything that happens after that is different. The mechanism is simple. Search-intent traffic and feed-scroll traffic are not the same psychology. One is a person looking for something. The other is a person being shown something. The first type tends to stay, participate, and eventually pay. The second type tends to look around once and go quiet. There is a second advantage that rarely gets mentioned. A social post has a lifespan of about 48 hours. A YouTube video built around a specific search term can drive new members into your community for years. The compounding effect is real. Members joining your community from a video you recorded in 2022 are not a surprise. They are the system working as designed. If you're building a Skool community and wondering why your member count grows, but your engagement doesn't, the question worth asking is where your members are coming from. That's what The Content Revenue Lab is built around. https://tinyurl.com/TheContentRevenueLab Des Dreckett - The Content Revenue Lab

Ey up… The Backroom is kinda intentionally mysterious from the outside… Hard to explain until ur in it… the convos… the sessions… the humans… the realness… Think less polished online course… more realass epic humans… real chat… beers optional… good chat totes not… 😂 But this week I thought… u know what… let me just show u… Because THIS is what's going down inside this week… and if u read this and go… oh my dog I need to be in that room… Well… it's $1 to walk through the door… OOOFFFF I know… 𝗛𝗘𝗥𝗘'𝗦 𝗪𝗛𝗔𝗧'𝗦 𝗚𝗢𝗜𝗡𝗚 𝗗𝗢𝗪𝗡 𝗜𝗡 𝗗𝗔 𝗕𝗔𝗖𝗞𝗥𝗢𝗢𝗠 𝗧𝗢𝗪𝗪𝗪𝗡𝗡𝗡 𝗧𝗛𝗜𝗦 𝗪𝗘𝗘𝗞… 🔥 𝗧𝗛𝗘 𝗠𝗜𝗥𝗥𝗢𝗥 (MYM Engine Room / premium) You know that thing where you just cannot see what's right in front of you… yeah… that's what this is for… we hold the mirror up together… spot the community patterns… have those OH THAT'S IT moments… The session where people go quiet for a second… and then go oh fck… THAT'S it… 😂 𝗖𝗔𝗦𝗛 𝗜𝗡 𝗧𝗛𝗘 𝗖𝗢𝗠𝗠𝗘𝗡𝗧$ 𝟯/𝟰 (live open to everyone / replays move to Engine Room after 7 days) Everything that lands on YOUR posts… the one word reply… the ghoster… the bot… the one that could actually go somewhere if u just knew what to say… ALL of it… no more freezing… no more heart emoji and running… The session where people realise their next client has literally already commented on their stuff… they just didn't know it… 𝗕𝗔𝗖𝗞𝗥𝗢𝗢𝗠 𝗕𝗔𝗡𝗧𝗘𝗥 𝗖𝗢𝗙𝗙𝗘𝗘 𝗖𝗛𝗔𝗧 (everyone / all tiers) Literally just come… have a brew… have a chat… show us ur dog… no agenda… just humans being humans… The bit where someone always ends up sharing summat they didn't plan to and it becomes the best convo of the week… 😂 𝗦𝗣𝗜𝗡𝗘 𝗦𝗘𝗦𝗦𝗜𝗢𝗡 𝗟𝗜𝗩𝗘 (MYM Engine Room / premium) Ur Story… ur Perspective… ur Identity… ur Narrative… ur Energy… the stuff that makes u magnetic af… the stuff that makes people stop mid scroll and go… I need to know more about her… The session where ur content stops sounding like everyone else and starts sounding dangerously like YOU… 𝗗𝗥𝗢𝗣 𝗜𝗧 𝗟𝗜𝗞𝗘 𝗜𝗧'𝗦 𝗛𝗢𝗧 (everyone gets peer feedback / Engine Room and Front Row get personal Looms back from me) Bring the one thing driving u mental… ur copy… ur offer… ur price… ur about page… drop it… we go in… The bit where people drop something they've been sat on for weeks and walk away with it actually fixed… not just talked about… fixed…

Right now, we have 14 amazing people in round one of our VIP tier. They have brought their amazing success and experience from outside of Skool and are helping each other through collaborations, cross-promotions, advice, and encouragement as they each build amazingly successful Skool communities. If this sounds like something you might want to be a part of (and it should!), I encourage you to attend the info session on Monday where I will provide you with more information and answer any questions that you have. The VIP experience is by application only and not all applications are accepted. Members are chosen based on their ability to contribute as well as benefit and their "fit" with the group. I hope to see you Monday. Applications close Tuesday at midnight EST.