Is your client on the 'Hamster Wheel of Fear'?
How do you help someone push through when a task is genuinely hard or they find it boring? The natural human instinct is to tell them to "just do it." But behavioural science shows us this rarely lasts. Building a business is uncomfortable. If your client's main goal is to avoid discomfort ๐, they will never succeed. This is why you must teach them how to work with discomfort, not run from it. ๐ข This brings us to the third step of REWIRE: Work with Discomfort. A lot of high-achievers are stuck on what I call the Hamster Wheel of Fear. They work incredibly hard, but they're only running to escape the fear of failure or the shame of falling behind. Their life is defined by what they're running away from. The second the fear fades, their effort stops. They're powered by negative reinforcement, and it's a completely unsustainable way to live. Our goal is NOT to pretend the hard work is fun. It's to change the meaning of the work. We do this by connecting today's boring task directly to their biggest future goal. We build a mental bridge so the payoff of that future goal feels real, ๐ง๐๐๐๐ฉ ๐ฃ๐ค๐ฌ. For example: "๐ ๐ฌ๐ฏ๐ฐ๐ธ ๐ฎ๐ข๐ฌ๐ช๐ฏ๐จ ๐ต๐ฉ๐ฆ๐ด๐ฆ 10 ๐ด๐ข๐ญ๐ฆ๐ด ๐ค๐ข๐ญ๐ญ๐ด ๐ง๐ฆ๐ฆ๐ญ๐ด ๐ด๐ค๐ข๐ณ๐บ. ๐๐ถ๐ต ๐ฆ๐ข๐ค๐ฉ '๐ฏ๐ฐ' ๐บ๐ฐ๐ถ ๐จ๐ฆ๐ต ๐ต๐ฐ๐ฅ๐ข๐บ ๐ช๐ด ๐ฅ๐ข๐ต๐ข ๐ต๐ฉ๐ข๐ต ๐จ๐ฆ๐ต๐ด ๐บ๐ฐ๐ถ ๐ค๐ญ๐ฐ๐ด๐ฆ๐ณ ๐ต๐ฐ ๐ต๐ฉ๐ฆ '๐บ๐ฆ๐ด' ๐ต๐ฉ๐ข๐ต ๐ธ๐ช๐ญ๐ญ ๐ง๐ถ๐ฏ๐ฅ ๐บ๐ฐ๐ถ๐ณ ๐ง๐ข๐ฎ๐ช๐ญ๐บ'๐ด ๐ฉ๐ฐ๐ญ๐ช๐ฅ๐ข๐บ ๐ฏ๐ฆ๐น๐ต ๐บ๐ฆ๐ข๐ณ." Suddenly, the discomfort of the call isn't a stop sign. It's a signal of progress. It's workable. โ
This is the 'W' in REWIRE: W = Work with Discomfort. When you teach clients to sit with the hard parts, you give them a superpower. - They no longer need perfect conditions or a burst of motivation to take action. - They can do the boring tasks because they understand exactly why those tasks are the building blocks of their dreams. What is the most common uncomfortable task your clients run from? Is it making sales calls, doing their bookkeeping, or creating content? Let me know below. This is post 3 of 5 on the REWIRE Method. This previous post in the series covers the 'E' in REWIRE