At 10am eastern I'm hosting a Conversations that Convert masterclass. This isn't an event of "but wait, there's more." It's not a "how to make an offer stack," either. It's connecting to who you truly are and the transformation you co-create with your clients. THIS is the only way I've ever enrolled high ticket clients. It's never been from a post. From a reel (probably because I've never posted one). From a blog (because I had one for three minutes and left it). And it was never from a podcast... although I really feel like I want one of these but that's off topic. So... today at 11am ET you can jump in here and learn the secret to how to create 20k months. If you want to join my community, The ShiftShow you can do that here. AND, if you want to grab a free 45 minute Pattern Interrupt private coaching session with me, you can do that too. Disclaimer: this isn't a coaching call disguised as an enrolment call because those are gross. This is a genuine, full-on let's-find-at-least-one-of-your-patterns-so-you-can-get-out-of-your-own-bullshit call. See you at 11am. xo

I've been in sales since I was 14. I would upsell people on starch for their shirts when I worked for a dry cleaner. I never loved it. Just asking, "would you like starch?" felt like I was asking them if they wanted to go out with me. From there it was retail, "are you looking for something in particular?" (insert David Schitt here) Then upselling soup or dessert when I was a waitress. And, from there it was pewter (yup, the metal), directory sales which was painful, and finally advertising for a magazine group. Selling never came naturally to me. After decades of being in it for-a-liviiiing you'd think I would be a master at it. Nope. People can try to sell me, "but wait there's more" tactics all day long, and offer stacks, but here's what I know. I've never been excited about an offer stack. I've never been excited about someone saying, "for the next hour this is the price. After that, it's 4 trillion dollars." Put up your hand if this is you too. People make sales conversations gross and weird and they don't need to be. Once you understand what a true enrolment conversation looks like, you won't WANT to have it any other way. I'm doing a free masterclass for this exact thing. 80% of the people I have a conversation with about my work and what they're looking for end up becoming one of my clients. Here's the secret... BECAUSE I NEVER SOLD THEM. Yes, I'm yelling it. There's coaches, creators, entrepreneurs who wish they could just learn how to close people. How to have the right kind of sales conversations. The right words, at the right time, in the right order. What if that wasn't how it's done anymore? The other day I was watching someone sell from the stage (so to speak) and it was so gross. The person was lovely. But how they were offering it was soooo 2014. People are so much more discerning (thank freaking god) than they were then. Back then you could put out a time limit and I would be the first one with my credit card out because I wanted the bonus.

I've been in sales since I was 14. I would upsell people on starch for their shirts when I worked for a dry cleaner. I never loved it. Just asking, "would you like starch?" felt like I was asking them if they wanted to go out with me. From there it was retail, "are you looking for something in particular?" (insert David Schitt here) Then upselling soup or dessert when I was a waitress. And, from there it was pewter (yup, the metal), directory sales which was painful, and finally advertising for a magazine group. Selling never came naturally to me. After decades of being in it for-a-liviiiing you'd think I would be a master at it. Nope. People can try to sell me, "but wait there's more" tactics all day long, and offer stacks, but here's what I know. I've never been excited about an offer stack. I've never been excited about someone saying, "for the next hour this is the price. After that, it's 4 trillion dollars." Put up your hand if this is you too. People make sales conversations gross and weird and they don't need to be. Once you understand what a true enrolment conversation looks like, you won't WANT to have it any other way. I'm doing a free masterclass for this exact thing. 80% of the people I have a conversation with about my work and what they're looking for end up becoming one of my clients. Here's the secret... BECAUSE I NEVER SOLD THEM. Yes, I'm yelling it. There's coaches, creators, entrepreneurs who wish they could just learn how to close people. How to have the right kind of sales conversations. The right words, at the right time, in the right order. What if that wasn't how it's done anymore? The other day I was watching someone sell from the stage (so to speak) and it was so gross. The person was lovely. But how they were offering it was soooo 2014. People are so much more discerning (thank freaking god) than they were then. Back then you could put out a time limit and I would be the first one with my credit card out because I wanted the bonus.

HAPPENING NOW in The Coaching Evolution Summit Jump in and understand why your subconscious patterns get in the way of... EVERYTHING. You CAN create the results you want... you just need to learn to tweak THIS.

Every high ticket client I ever enrolled said, "wow, that didn't feel like a sales call." Because it shouldn't. ... I mean I'm paraphrasing what they said but you get the gist. Being in a conversation with someone who is helping you should never feel like you're being sold to. And most of the people I work with are coaches and it is ALWAYS the ick feeling in the conversation that makes it so hard for them to earn money for the transformation they bring. So, that's why I'm doing a masterclass on conversations that convert. If you have a hard time with creating clients, if you feel awkward on calls, if you know that you want to start creating clients, this is a call you definitely want to be on. Something to get clear on before we start... Am I a business coach? Nope. But I have been doing this since 2012, with an over 80% conversion rate in conversations with high ticket clients. This call has everything to do with your language, your subconscious programming, and how you are in your own way trying to grow your business. JUNE 10TH AT 11AM EASTERN https://www.skool.com/shiftshow