This is a message for Consultants. Specifically someone who sells coaching or a course to help people solve their problems. In 2022 I: - Spent two days in LA with Sam Ovens (on track to become billionaire) - Spoke with Alex Hormozi ($200m/year portfolio) - Spoke (and worked) with MrBeast (130m subscribers) - Spoke with Cole Gordon ($2,000,000/month) - Met Bas Slot in Lisbon twice ($1,000,000/month) My conclusion after all of this was simple: This industry is changing… The smartest people have noticed, and are already taking advantage of this shift. Everyone else will be left behind. Watch these clips (5-10 mins) to spot the shift. - Clip from Sam Ovens - Tweet from Alex Hormozi - Another tweet from Alex Hormozi - Clip from Cole Gordon (making $2m/m+) - Clip from All In Podcast (all four are Billionaires) - Clip from Alex Hormozi Watch those clips before reading on. They're short. Here's how I see things changing: - Direct Response → Brand - Ads → Content - Selling → Giving And to me, this is a GREAT SHIFT. Thank fuck this industry is FINALLY maturing. It's no longer enough to have flashy marketing and great sales skills. You have to build a brand. Over the past few months I’ve hinted at this shift quite a few times, and how I've used it to make $100,000/month profit (and sometimes even $90,000 in a day). I've made a: - 33 minute Loom video explaining this new model - 21 minute Loom video explaining how I got 600,000 subscribers using this model - Free course explaining how to build a great community - Loom video I sent to Alex Hormozi about using trends to grow an audience when he asked me to help him grow his YouTube - Notion page explaining the lessons I learned about YouTube growth from speaking with MrBeast - Google Doc explaining the content system that grows your audience in just two hours per week

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This topic will be relevant to some synthesizers, or maybe relevant and controvercial to various members of Skool as a whole. But I'm interested in addressing it. It's a long post, I know, and I'm not offended if no one reads it. But I'm interested to see. Now, before getting started: ⚠️ 𝗪𝗔𝗥𝗡𝗜𝗡𝗚 ⚠️ / ⚠️ 𝗖𝗔𝗨𝗧𝗜𝗢𝗡 ⚠️ I've linked to Coffeezilla, which -- even though I think it's totally fine to consume content from his channel-- his whole channel and this video in particular could install some negative mindset beliefs about entrepreneurship and your journey to become a synthesizer. 𝙍𝙚𝙖𝙡𝙞𝙯𝙚 𝙩𝙝𝙖𝙩 𝙮𝙤𝙪 𝙝𝙖𝙫𝙚 𝙩𝙝𝙚 𝙥𝙤𝙬𝙚𝙧 𝙘𝙤𝙣𝙩𝙚𝙭𝙩𝙪𝙖𝙡𝙞𝙯𝙚 𝙖𝙣𝙙 𝙘𝙝𝙤𝙤𝙨𝙚 𝙩𝙝𝙚 𝙢𝙚𝙖𝙣𝙞𝙣𝙜 𝙩𝙝𝙖𝙩 𝙞𝙨 𝙢𝙤𝙨𝙩 𝙝𝙚𝙡𝙥𝙛𝙪𝙡 𝙛𝙤𝙧 𝙮𝙤𝙪, 𝙤𝙣 𝙩𝙝𝙞𝙨 𝙟𝙤𝙪𝙧𝙣𝙚𝙮. I do recommend keeping perceptions of reality accurate (a theme of this post), but there are many perspectives to consider (many of which I do take on in this post). The gist of it is that attacks on 𝘴𝘤𝘢𝘮𝘮𝘦𝘳𝘴 and 𝘧𝘢𝘬𝘦 𝘨𝘶𝘳𝘶𝘴 (and more often than not, but not 100% of the time, I agree with such takes -- while, admittedly, almost never disagreeing 100%) are typically, I think, very needed-- but the further you go down that rabbit hole could be discouraging. He mostly exposes darker sides of online business which could turn some people away from a successful career if you're not ready to hear it. I find the information to be empowering, and can choose which fundamental beliefs I accept and reject -- using the darker things he points out to gain a stronger understanding of the territory, as valuable information to inform my plans. Lastly, we should point out... 𝗵𝗲'𝘀 𝗮𝗻 𝗲𝗻𝘁𝗿𝗲𝗽𝗿𝗲𝗻𝗲𝘂𝗿 𝗵𝗶𝗺𝘀𝗲𝗹𝗳 -- 𝗮𝗻𝗱 𝗽𝗿𝗼𝗯𝗮𝗯𝗹𝘆 𝗲𝘃𝗲𝗻 𝗮 𝘀𝘆𝗻𝘁𝗵𝗲𝘀𝗶𝘇𝗲𝗿 -- so keep that context in mind. With that preface out of the way, here is the entrée. +++++++++++++++++ 𝗧𝗛𝗘 𝗠𝗔𝗜𝗡 𝗧𝗢𝗣𝗜𝗖: The link to Coffeezilla's video interview with Dr. Hartman is here and below (as usual on Skool). You may find it informative. I 𝗙𝗼𝗿 𝘁𝗵𝗼𝘀𝗲 𝗼𝗳 𝘆𝗼𝘂 𝘄𝗵𝗼 𝗸𝗻𝗼𝘄 𝗖𝗼𝗳𝗳𝗲𝗲𝘇𝗶𝗹𝗹𝗮 (whom I shall abbreviate as coffee, which I drank a lot of this morning, before writing):

From whatever I learned I think these are things if you also want to add anything put it in the comments 1. Shared Vision 2. Shared Mission 3. Shared Values 4. Goals align with each other personal level and as a whole community 5. Culture 6. Infrastructure 7. Code of Honor -Rules everyone has to follow 8. Courage Mindset of everyone

I was thinking about something… Specialize in BIG market vs SMALL market. Since USA has the 1st power world English and USD is the base of business. When a business is in English and niched down. It has the potential to scale to +300 million people in the United States and potentially other countries without changing the product or offer. After market penetration of the market, the next phase is scaling. People like Hormozi, Sam Ovens, Tai Lopez, ect… target mostly USA. I have an online business in the past that scale in France but the cost in time, money and energy to penetrate the market… 🥵 is so high that on scaling mode I don’t have enough audience to maximize the return on investment. After advertising to 1M people without sell recurring revenue, I have market fatigue in my advertising and not enough cold people to market, so I need to rebuild the product or offer. I see the same thing happens with consulting accelerators, when Sam Ovens spend multiple millions in ads to sell the online course. At a certain level there are market fatigue and he switch to another program and product (wetube and skool) with the same audience (almost 1M people in mail list. I may be wrong, but if it was the case, he will still sell the consulting accelerator. So… Come back to my main question… Does this business strategy (1 product, 1 offer, 1 avatar, 1 business, 1 specialty) are useful in non-US country like France, Italy, Germany to build 100k profit per month?