My take on: "Fake Entrepreneurship Epedemic" & Business of Supporting Entrepreneurs with Coffeezilla

Jan '23 (edited) in Other

This topic will be relevant to some synthesizers, or maybe relevant and controvercial to various members of Skool as a whole. But I'm interested in addressing it. It's a long post, I know, and I'm not offended if no one reads it. But I'm interested to see. Now, before getting started:

⚠️ 𝗪𝗔𝗥𝗡𝗜𝗡𝗚 ⚠️ / ⚠️ 𝗖𝗔𝗨𝗧𝗜𝗢𝗡 ⚠️

I've linked to Coffeezilla, which -- even though I think it's totally fine to consume content from his channel-- his whole channel and this video in particular could install some negative mindset beliefs about entrepreneurship and your journey to become a synthesizer. 𝙍𝙚𝙖𝙡𝙞𝙯𝙚 𝙩𝙝𝙖𝙩 𝙮𝙤𝙪 𝙝𝙖𝙫𝙚 𝙩𝙝𝙚 𝙥𝙤𝙬𝙚𝙧 𝙘𝙤𝙣𝙩𝙚𝙭𝙩𝙪𝙖𝙡𝙞𝙯𝙚 𝙖𝙣𝙙 𝙘𝙝𝙤𝙤𝙨𝙚 𝙩𝙝𝙚 𝙢𝙚𝙖𝙣𝙞𝙣𝙜 𝙩𝙝𝙖𝙩 𝙞𝙨 𝙢𝙤𝙨𝙩 𝙝𝙚𝙡𝙥𝙛𝙪𝙡 𝙛𝙤𝙧 𝙮𝙤𝙪, 𝙤𝙣 𝙩𝙝𝙞𝙨 𝙟𝙤𝙪𝙧𝙣𝙚𝙮. I do recommend keeping perceptions of reality accurate (a theme of this post), but there are many perspectives to consider (many of which I do take on in this post).

The gist of it is that attacks on 𝘴𝘤𝘢𝘮𝘮𝘦𝘳𝘴 and 𝘧𝘢𝘬𝘦 𝘨𝘶𝘳𝘶𝘴 (and more often than not, but not 100% of the time, I agree with such takes -- while, admittedly, almost never disagreeing 100%) are typically, I think, very needed-- but the further you go down that rabbit hole could be discouraging. He mostly exposes darker sides of online business which could turn some people away from a successful career if you're not ready to hear it. I find the information to be empowering, and can choose which fundamental beliefs I accept and reject -- using the darker things he points out to gain a stronger understanding of the territory, as valuable information to inform my plans.

Lastly, we should point out... 𝗵𝗲'𝘀 𝗮𝗻 𝗲𝗻𝘁𝗿𝗲𝗽𝗿𝗲𝗻𝗲𝘂𝗿 𝗵𝗶𝗺𝘀𝗲𝗹𝗳 -- 𝗮𝗻𝗱 𝗽𝗿𝗼𝗯𝗮𝗯𝗹𝘆 𝗲𝘃𝗲𝗻 𝗮 𝘀𝘆𝗻𝘁𝗵𝗲𝘀𝗶𝘇𝗲𝗿 -- so keep that context in mind. With that preface out of the way, here is the entrée.

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𝗧𝗛𝗘 𝗠𝗔𝗜𝗡 𝗧𝗢𝗣𝗜𝗖:

The link to Coffeezilla's video interview with Dr. Hartman is here and below (as usual on Skool). You may find it informative. I

𝗙𝗼𝗿 𝘁𝗵𝗼𝘀𝗲 𝗼𝗳 𝘆𝗼𝘂 𝘄𝗵𝗼 𝗸𝗻𝗼𝘄 𝗖𝗼𝗳𝗳𝗲𝗲𝘇𝗶𝗹𝗹𝗮 (whom I shall abbreviate as coffee, which I drank a lot of this morning, before writing):

Although there's a high likelihood Coffee has attacked or made accusations against people you've learned a lot from yourself and there's plenty he and I disagree on personally (but you can still a fan of his work), I 𝙧𝙚𝙖𝙡𝙡𝙮 like Coffee's take here. And he may have some very valid criticisms of people you and I both have appreciated and learned from, which is why you won't catch me doing anything (at least business or communications-related-- I'm not as perfect as I'd like to be) that I genuinely feel is actually out of integrity, 𝙚𝙫𝙚𝙧.

𝗧𝗛𝗘 𝗚𝗜𝗦𝗧 𝗢𝗙 𝗖𝗢𝗙𝗙𝗘𝗘𝗭𝗜𝗟𝗟𝗔'𝗦 𝗜𝗡𝗧𝗘𝗥𝗩𝗜𝗘𝗪 𝗧𝗢𝗣𝗜𝗖:

We live in a culture that glamorizes and rewards entrepreneurship more than it should, because:
Most entrepreneurs are actually far, far, far less successful, financially, than the average 9-5 worker.
The rate of failure in entrepreneurship is tremendously high.
Many predatory online marketers / coaches / consultants (whether they are conscious of this or not) end up selling this dream of entrepreneurship and through sheer confidence, charisma, and effective marketing BS; they're able to create a huge industry off of selling people dreams and get-rich-quick schemes (from what I have seen, I suspect that most people who get into even some of what I think are some of the 𝙗𝙚𝙨𝙩 courses for 𝙗𝙚𝙜𝙞𝙣𝙣𝙚𝙧𝙨 wouldn't be argued to have a success rate within a single year of much higher than 30%-- which I even consider fairly reasonable -- which is why it's amazing Andrew Kirby's Content Specialist Academy comes with a guaruntee).
Most entrepreneurial ventures are set up for failure because of these problems of predatory people selling unrealistic and glamourized images, while not preparing people adequately for things they may not even be right for in the first place. (The video would go so far as, in my opinion, to make the business of supporting new or would-be entrepreneurs, generally, look bad for the reasons mentioned.)

By the nature of the community and the content discussed there, 𝙩𝙝𝙚𝙧𝙚 𝙖𝙧𝙚 𝙞𝙣𝙚𝙫𝙞𝙩𝙖𝙗𝙡𝙮 𝙢𝙤𝙧𝙚 𝙩𝙝𝙖𝙣 𝙖 𝙛𝙚𝙬 𝙥𝙚𝙤𝙥𝙡𝙚 𝙖𝙧𝙚 𝙜𝙤𝙞𝙣𝙜 𝙩𝙤 𝙗𝙚 𝙙𝙧𝙖𝙬𝙣 𝙩𝙤 𝙩𝙝𝙚 𝙞𝙙𝙚𝙖 𝙤𝙛 𝙨𝙪𝙥𝙥𝙤𝙧𝙩𝙞𝙣𝙜 𝙗𝙚𝙜𝙞𝙣𝙣𝙚𝙧 𝙚𝙣𝙩𝙧𝙚𝙥𝙧𝙚𝙣𝙚𝙪𝙧𝙨 (which is the core part of the epidemic Coffee talks about). I've already seen it becoming a small trend in the Synthesizer Skool. This occurs, from my perspective, for multiple reasons, most of which I think are for organic, very understandable reasons (for most people) in the less grifty / "hustling" communities (and I do, genuinely believe this to be one of those with higher integrity):

𝗬𝗼𝘂 𝘄𝗮𝗻𝘁𝗲𝗱 𝘁𝗼 𝗴𝗲𝘁 𝘀𝗼𝗺𝗲𝘄𝗵𝗲𝗿𝗲 𝘆𝗼𝘂𝗿𝘀𝗲𝗹𝗳, 𝘀𝗼 𝘆𝗼𝘂 𝗰𝗼𝗻𝘀𝘂𝗺𝗲𝗱 𝗮 𝗹𝗼𝘁 𝗼𝗳 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 𝗿𝗲𝗹𝗮𝘁𝗲𝗱 𝘁𝗼 𝘁𝗵𝗶𝘀 𝘁𝗼𝗽𝗶𝗰. Therefore, if you're just starting out somewhere, it might be the first thing you begin to feel like a relevant expert in. It's also an easy target market to relate to, because you're selling to people who've been thinking what you've been thinking. Perhaps you, dear reader, can relate.
𝗬𝗼𝘂 𝗿𝗲𝗰𝗼𝗴𝗻𝗶𝘇𝗲 𝘁𝗵𝗲𝗿𝗲 𝗮𝗿𝗲 𝗿𝗲𝗮𝘀𝗼𝗻𝘀 𝗽𝗲𝗼𝗽𝗹𝗲 𝘄𝗶𝗹𝗹 𝗯𝗲 𝘄𝗶𝗹𝗹𝗶𝗻𝗴 𝘁𝗼 𝗽𝗮𝘆 𝗳𝗼𝗿 𝗵𝗲𝗹𝗽 𝗶𝗻 𝘁𝗵𝗶𝘀 𝗮𝗿𝗲𝗮. Any rational person would exchange whatever they can afford if they believe it will genuinely help them earn more money, so if you can market it believably, you know someone will pay.
𝗜𝘁 𝘀𝗲𝗲𝗺𝘀 𝘁𝗼 𝗿𝗲𝗾𝘂𝗶𝗿𝗲 𝗹𝗲𝘀𝘀 𝗰𝗲𝗿𝘁𝗶𝗳𝗶𝗰𝗮𝘁𝗶𝗼𝗻 / 𝗱𝗲𝗴𝗿𝗲𝗲𝘀, 𝗲𝘁𝗰. Health, wealth, love, and happiness are the main things that get sold. People will often prefer certified healthcare practitioners of some kind, and it often requires a license. Not everyone is an expert at love. And many obstacles to happiness come down to mental health, or solving the other two problems. So wealth becomes an easy target.
𝗬𝗼𝘂'𝘃𝗲 𝘀𝗲𝗲𝗻 𝘀𝗼 𝗺𝗮𝗻𝘆 𝗼𝘁𝗵𝗲𝗿 𝗽𝗲𝗼𝗽𝗹𝗲 𝗱𝗼 𝗶𝘁. As Coffeezilla addresses in this video, it seems to be an epidemic.
𝗟𝗮𝘀𝘁𝗹𝘆, 𝗲𝘀𝗽𝗲𝗰𝗶𝗮𝗹𝗹𝘆 𝗜𝗙 𝘆𝗼𝘂 𝗮𝗿𝗲 𝗥𝗘𝗔𝗟𝗟𝗬 𝗽𝗿𝗲𝗱𝗮𝘁𝗼𝗿𝘆 (𝘄𝗵𝗶𝗰𝗵 𝗜'𝗺 𝗻𝗼𝘁 𝗶𝗻 𝗳𝗮𝘃𝗼𝗿 𝗼𝗳) 𝘆𝗼𝘂 𝗽𝗿𝗼𝗯𝗮𝗯𝗹𝘆 𝗿𝗲𝗰𝗼𝗴𝗻𝗶𝘇𝗲 𝘁𝗵𝗲𝗿𝗲 𝗶𝘀 𝘃𝗲𝗿𝘆 𝗵𝗶𝗴𝗵 𝗽𝗼𝘁𝗲𝗻𝘁𝗶𝗮𝗹 𝘁𝗼 𝗿𝗶𝗽 𝗽𝗲𝗼𝗽𝗹𝗲 𝗼𝗳𝗳 𝘄𝗶𝘁𝗵 𝗺𝗶𝗻𝗶𝗺𝗮𝗹 𝗹𝗶𝗸𝗲𝗹𝘆 𝗰𝗼𝗻𝘀𝗲𝗾𝘂𝗲𝗻𝗰𝗲𝘀. Plausible deniability. Why didn't it work? Maybe you didn't do the work. This might not work for everyone. Maybe you're not a good fit. Try harder. There can be truth to those statements, but I'm sure this is a factor, for many people.

Please, feel free to add any reasons I may have missed, but this is what I was able to come up with on the spot.

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So this is what I like about this video. Coffeezilla's host goes right into the CORE problem, and it's something I think is interesting to help people address, actually.

𝗧𝗵𝗲 𝘃𝗮𝘀𝘁 𝗺𝗮𝗷𝗼𝗿𝗶𝘁𝘆 𝗼𝗳 𝘁𝗵𝗲𝘀𝗲 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗖𝗢𝗠𝗣𝗟𝗘𝗧𝗘𝗟𝗬 𝗳𝗮𝗶𝗹 -- 𝗖𝗥𝗔𝗦𝗛 𝗮𝗻𝗱 𝗯𝘂𝗿𝗻 -- 𝗡𝗘𝗩𝗘𝗥 𝗱𝗼 𝘄𝗲𝗹𝗹, 𝗲𝘀𝗽𝗲𝗰𝗶𝗮𝗹𝗹𝘆 𝗻𝗼𝘁 𝗶𝗻 𝘁𝗵𝗲 𝗹𝗼𝗻𝗴-𝗿𝘂𝗻.

Most 𝘸𝘢𝘯𝘵-𝘳𝘦𝘱𝘳𝘦𝘯𝘦𝘶𝘳𝘴 with so many goals, dreams, ambitions, and all this hustle are actually the worst of the "𝑏𝑟𝑜𝑘𝑖𝑒𝑠" as Andrew Tate would put it. They fail, and fail HARDER than most other people! Now if you ask me, there's nothing noble about failure -- nothing noble about trying in a stupid way, wasting all your money, and ending up on loser street. If you want to play the game, you need to play it smart so you can win, or you're going to get what you deserve -- and the market might show you, painfully, --- OUCH!! That isn't much!

For better or worse, I studied this on an academic level in university. One of my courses in my senior year was literally called, "foundations of entrepreneurship".

The professor explained (and this had already been discussed in previous marketing courses I'd taken) that the #1 reason most businesses fail, is they are actually lacking the very first most basic fundamental principle for success:

𝗧𝗵𝗲𝘆 𝗮𝗿𝗲𝗻'𝘁 𝗮𝗰𝘁𝘂𝗮𝗹𝗹𝘆 𝘀𝗼𝗹𝘃𝗶𝗻𝗴 𝗮 𝗽𝗿𝗼𝗯𝗹𝗲𝗺 𝘁𝗵𝗮𝘁'𝘀 𝗶𝗻 𝗵𝗶𝗴𝗵 𝗱𝗲𝗺𝗮𝗻𝗱.

(as in, there is enough of a need that people with money will give their money for that problem to be solved, in cash - and enough to be worth more than the value of lost time, expenses, and opportunity cost). 𝗧𝗵𝗲𝗿𝗲 𝗶𝘀 𝗡𝗢 𝗡𝗘𝗘𝗗 𝗪𝗛𝗔𝗧𝗦𝗢𝗘𝗩𝗘𝗥 𝗳𝗼𝗿 𝘁𝗵𝗲𝘀𝗲 𝗵𝗼𝗽𝗲𝗳𝘂𝗹, 𝗱𝗿𝗲𝗮𝗺𝘆, 𝗽𝗶𝗲-𝗶𝗻-𝘁𝗵𝗲-𝘀𝗸𝘆 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗶𝗱𝗲𝗮𝘀. They should never, ever, ever, ever have existed in the first place.

Now although Kevin O'Leary (the asshole of Shark Tank) has been arguably rightfully coming under fire recently for his promotion of FTX, what i love about him is that he is right when he tells so many businesses that come into the show that they need to take their idea into the back hard, take a gun, shoot it in the head, and bury it. Why? The ideas aren't good enough. They lack the required fundamental structures to succeed. If it's not the lack of a need in the marketplace, it will be something else:

predictable competitive forces
untenable expenses
bargaining power of key players / stakeholders
problems with the personality / attitude / mindset / work ethic of the team

And guess what -- that 's the same problem that most students in that course had. Each member of the class was tasked with a group project to present a business idea, based on a real need and problem. Our team identified what we thought might be a real problem, but we realized it wasn't easy to make our solutions cost-effective and competitive (maybe if we were working with some engineers, that would have been different, but we didn't have that skillset). At the end of the class, we said the idea we chose for our project was likely to be a failure, and the idea should not be pursued further in the forms we explored.

I remember other classmates looking down on us with these smug looks on their faces (like we were the losers in the room for turning down a bad idea) while most of them likely received lower grades for their final project because, more importantly, in the real world, the vast majority of the other their ideas were reasonable to consider, but equally untenable.

See, the other members of that course wanted to "bullshit" why their idea was actually good, while the ideas had multiple flaws. They were probably even pissed at me that I asked critical questions about their business (which was part of a persuasion tactic to demonstrate the relative responsibility of our team compared to the others and justify a higher grade), which left these competing student teams pausing, stammering, or literally piling on more bullshit (thus, digging themselves into a deeper hole with the professor, who was a realist). While in school some irresponsible teachers/ mentors / professors may give good grades to top bullshitters, it's irresponsible and only hurting students who learn from them. In real life, basing such decisions on BS is the equivalent of taking a gun to your head, and in a financial sense, blowing your own brains out. And this is what most people are doing who take out a significant investment in a business idea. 𝗜𝘁 𝗰𝗮𝗻 𝗯𝗲 𝘃𝗲𝗿𝘆 𝗱𝗮𝗻𝗴𝗲𝗿𝗼𝘂𝘀 𝘁𝗼 𝗹𝗶𝗲 𝗶𝗻 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀, 𝗮𝗻𝗱 𝗼𝗻𝗲 𝗼𝗳 𝘁𝗵𝗲 𝗺𝗼𝘀𝘁 𝗱𝗮𝗻𝗴𝗲𝗿𝗼𝘂𝘀 𝗽𝗲𝗼𝗽𝗹𝗲 𝘁𝗼 𝗹𝗶𝗲 𝘁𝗼 𝗶𝘀 𝘆𝗼𝘂𝗿𝘀𝗲𝗹𝗳. Business forces do not care if you've convinced yourself (except in the sense that it can enable overconfidence in sales, which

But not everyone actually knows the truth. You may also just not know, which is just as dangerous, because you're still making the wrong decision. Prospective entrepreneurs NEED to do the leg work to figure out if their ideas are good, which takes brains and effort:

Mark Cuban tells Youtube channel Valuetainment the reason most people fail is "lack of brains [and] lack of effort." (7:18)

You need the 𝗕𝗥𝗔𝗜𝗡𝗦 to actually know what matters, which you need to know -- or at least know enough to know how to outsource properly to someone who does
And you need the 𝗘𝗙𝗙𝗢𝗥𝗧 to actually figure that out. (Laziness doesn't pay.)

And while you may not be able to "make yourself smarter," while I don't have objective data to back this up, 𝗜 𝘁𝗵𝗶𝗻𝗸 𝗺𝗼𝘀𝘁 𝗽𝗲𝗼𝗽𝗹𝗲 𝘄𝗼𝘂𝗹𝗱 𝗳𝗶𝘅 𝘁𝗵𝗲 𝗺𝗮𝗶𝗻 𝗯𝗼𝘁𝘁𝗹𝗲𝗻𝗲𝗰𝗸 𝗶𝗻 𝘁𝗵𝗲 𝗮𝗺𝗼𝘂𝗻𝘁 𝗼𝗳 𝘁𝗵𝗲𝗶𝗿 𝗶𝗻𝘁𝗲𝗹𝗹𝗶𝗴𝗲𝗻𝗰𝗲 𝘁𝗵𝗮𝘁 𝗮𝗰𝘁𝘂𝗮𝗹𝗹𝘆 𝗴𝗲𝘁𝘀 𝗮𝗽𝗽𝗹𝗶𝗲𝗱 𝗯𝘆 𝘀𝗶𝗺𝗽𝗹𝘆 𝗡𝗢𝗧 𝗯𝗲𝗶𝗻𝗴 𝗹𝗮𝘇𝘆 -- which boils this back down to ONE thing that really matters -- 𝗗𝗢𝗜𝗡𝗚 𝗧𝗛𝗘 𝗪𝗢𝗥𝗞.

And generally, the most important work isn't doing work for the sake of work. 𝗬𝗼𝘂 𝘄𝗮𝗻𝘁 𝘁𝗼 𝗱𝗼 𝘁𝗵𝗲 𝗿𝗶𝗴𝗵𝘁 𝘄𝗼𝗿𝗸, 𝘄𝗵𝗶𝗰𝗵 𝗰𝗼𝗺𝗲𝘀 𝗱𝗼𝘄𝗻 𝘁𝗼 𝗵𝗮𝘃𝗶𝗻𝗴 𝘁𝗵𝗲 𝗿𝗶𝗴𝗵𝘁 𝗶𝗻𝗳𝗼𝗿𝗺𝗮𝘁𝗶𝗼𝗻 (see profound Andrew Kirby wisdom drop graphic).

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𝐏𝐫𝐨𝐨𝐟 𝐓𝐡𝐞 𝐑𝐢𝐠𝐡𝐭 𝐈𝐧𝐟𝐨𝐫𝐦𝐚𝐭𝐢𝐨𝐧 𝐌𝐚𝐤𝐞𝐬 𝐀𝐋𝐋 𝐓𝐡𝐞 𝐃𝐢𝐟𝐟𝐞𝐫𝐞𝐧𝐜𝐞

So I don't have a video recording of my entire life, but I have followed online business world for many years, without jumping in all the way, and there are a few things I've actually had enough information on to predict their success rather easily:

"𝐂𝐨𝐧𝐬𝐮𝐥𝐭𝐢𝐧𝐠" (𝐨𝐫 𝐜𝐨𝐚𝐜𝐡𝐢𝐧𝐠) 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬𝐞𝐬, of the particular style that Sam Ovens used to focus on teaching in the Consulting Accelerator Program (it's worth looking up). When I first began researching the core principles, it was pretty clear. It was a pretty straightforward model, well-adapted to the times, and some students in the dead group have still been proving it can perform well with a few modifications. If I would realize someone was likely a student of his and applying the principles well in a niche I had knowledge in, well... I've predicted rise to rapid meteoric success well in advance ($5 K / month to most prominently successful students). 𝐼'𝑚 𝑛𝑜𝑡 𝑔𝑜𝑖𝑛𝑔 𝑡𝑜 𝑟𝑒𝑣𝑒𝑎𝑙 𝘵𝘩𝘰𝘴𝘦 𝐼 𝑝𝑟𝑒𝑑𝑖𝑐𝑡𝑒𝑑 𝘵𝘩𝘦 𝘮𝘰𝘴𝘵 𝑠𝑢𝑐𝑐𝑒𝑠𝑠 𝘧𝘳𝘰𝘮 𝑒𝑎𝑟𝑙𝑦 𝑜𝑛. 𝐼'𝑙𝑙 𝑙𝑒𝑎𝑣𝑒 𝑡ℎ𝑖𝑠 𝑡𝑜 𝑦𝑜𝑢𝑟 𝑖𝑚𝑎𝑔𝑖𝑛𝑎𝑡𝑖𝑜𝑛𝑠.

𝗔𝗺𝗮𝘇𝗼𝗻 𝗙𝗕𝗔 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀𝗲𝘀-- They can streamline it for you, and a guy I was friends with in university gave a local presentation on how the model could be used (at least a few years ago, anyway) to have a very high chance of delivering excellent returns on money, as well as time, given how automated the business becomes. I refer to Tom Wang. His fundamentals and logic were 𝐒𝐎𝐋𝐈𝐃.

𝗔𝗶𝗿𝗕𝗻𝗕 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀𝗲𝘀 -- In a recent podcast, Sam Ovens pointed out that someone who has been having some of the most success in his circles surprised him and it was someone teaching people to make extra cash with AirBnB. I've taken the courses, and this makes complete sense. You don't have to own the property in many circumstances. I believe Tom said he actually invested a lot of his profits from FBA and teaching ventures into hosting AirBnB properties (𝘢𝘯𝘥 𝘐 𝘬𝘯𝘰𝘸 𝘸𝘩𝘢𝘵 𝘴𝘰𝘮𝘦 𝘮𝘰𝘳𝘦 𝘴𝘢𝘷𝘷𝘺 𝘢𝘯𝘥 𝘴𝘬𝘦𝘱𝘵𝘪𝘤𝘢𝘭 𝘱𝘦𝘰𝘱𝘭𝘦 𝘢𝘳𝘦 𝘵𝘩𝘪𝘯𝘬𝘪𝘯𝘨-- 𝘩𝘦 𝘮𝘢𝘥𝘦 𝘢 𝘭𝘰𝘵 𝘰𝘧 𝘮𝘰𝘯𝘦𝘺 𝘧𝘳𝘰𝘮 𝘍𝘉𝘈 𝘪𝘵𝘴𝘦𝘭𝘧, 𝘯𝘰𝘵 𝘫𝘶𝘴𝘵 𝘧𝘳𝘰𝘮 𝘵𝘦𝘢𝘤𝘩𝘪𝘯𝘨, 𝘢𝘯𝘥 𝘢𝘤𝘵𝘶𝘢𝘭𝘭𝘺 𝘥𝘦𝘣𝘶𝘯𝘬𝘦𝘥 𝘢 𝘭𝘰𝘵 𝘰𝘧 𝘵𝘩𝘦 𝘧𝘢𝘬𝘦 𝘨𝘶𝘳𝘶𝘴 𝘯𝘰𝘵 𝘭𝘦𝘢𝘳𝘯𝘪𝘯𝘨 𝘧𝘳𝘰𝘮, 𝘸𝘩𝘦𝘯 𝘐 𝘧𝘪𝘳𝘴𝘵 𝘥𝘪𝘥 𝘮𝘺 𝘳𝘦𝘴𝘦𝘢𝘳𝘤𝘩, 𝘸𝘩𝘪𝘤𝘩 𝘸𝘢𝘴 𝘤𝘭𝘶𝘵𝘤𝘩 -- 𝘴𝘰 𝘴𝘪𝘥𝘦 𝘯𝘰𝘵𝘦, 𝘐 𝘢𝘭𝘴𝘰 𝘳𝘦𝘢𝘭𝘪𝘻𝘦𝘥 𝘩𝘪𝘴 𝘍𝘉𝘈 𝘵𝘦𝘢𝘤𝘩𝘪𝘯𝘨 𝘸𝘰𝘶𝘭𝘥 𝘨𝘰 𝘸𝘦𝘭𝘭, 𝘴𝘪𝘯𝘤𝘦 𝘩𝘦 𝘦𝘹𝘱𝘭𝘢𝘪𝘯𝘦𝘥 𝘵𝘩𝘦 𝘱𝘳𝘰𝘤𝘦𝘴𝘴 𝘱𝘦𝘳𝘧𝘦𝘤𝘵𝘭𝘺). I realized in late 2018 or early 2019 that this was one of the easier entrepreneurial ventures to have a high likelihood of success with if done properly (𝘢𝘯𝘥 𝘢𝘳𝘨𝘶𝘢𝘣𝘭𝘺 𝘴𝘵𝘪𝘭𝘭 𝘪𝘴).

𝗕𝗶𝘁𝗰𝗼𝗶𝗻 (in 2013) -- when it was beginning to make bigger waves, early during the rapid breakout of 2013. If you have the mindset of, "Oh no, it crashed recently, Bitcoin was a failure," your thinking is incorrect. I bought over a dozen of them in 2013, predicting a price of at least $10,000 USD using combined mathematics from economics courses in my university regarding mathematical equations regarding price and velocity of money, overlaid with knowledge of the psychographic niches interested in certain politically-oriented value propositions (besides mere profit) of the likely early adopting class, and from there was able to use psychology to predict its rise in 2013. BTC has also been well above this price for a long time. I am not currently making cryptocurrency market predictions because of the large number of competitors, unless I know something more. But if your goal was to sell a lot at $10K (𝘸𝘩𝘪𝘤𝘩 𝘤𝘰𝘶𝘭𝘥 𝘩𝘢𝘷𝘦 𝘮𝘢𝘥𝘦 𝑴𝑨𝑵𝒀 𝘱𝘦𝘰𝘱𝘭𝘦 𝘐 𝘢𝘥𝘷𝘪𝘴𝘦𝘥 𝘩𝘶𝘯𝘥𝘳𝘦𝘥𝘴 𝘰𝘧 𝘮𝘪𝘭𝘭𝘪𝘰𝘯𝘴 𝘰𝘧 𝘥𝘰𝘭𝘭𝘢𝘳𝘴 𝘩𝘢𝘥 𝘵𝘩𝘦𝘺 𝘵𝘢𝘬𝘦𝘯 𝘵𝘩𝘦 𝘢𝘥𝘷𝘪𝘤𝘦), that would have been easy to do.

Now, I've also known other entrepreneurs who've told me about their businesses, their fundamentals, their ideas... and I generally accurately predicted these weren't going anywhere.

𝐖𝐡𝐚𝐭 𝐝𝐢𝐝 𝐦𝐲 𝐩𝐫𝐞𝐝𝐢𝐜𝐭𝐢𝐨𝐧𝐬 𝐚𝐛𝐨𝐮𝐭 𝐌𝐀𝐉𝐎𝐑 𝐒𝐔𝐂𝐂𝐄𝐒𝐒 𝐡𝐚𝐯𝐞 𝐢𝐧 𝐜𝐨𝐦𝐦𝐨𝐧?

I had the information to tell whether the fundamentals were good or not. (𝘏𝘢𝘷𝘪𝘯𝘨 𝘢𝘯 𝘢𝘤𝘵𝘶𝘢𝘭 𝘤𝘰𝘮𝘮𝘦𝘳𝘤𝘦 𝘶𝘯𝘥𝘦𝘳𝘨𝘳𝘢𝘥𝘶𝘢𝘵𝘦 𝘥𝘦𝘨𝘳𝘦𝘦 𝘢𝘯𝘥 𝘸𝘰𝘳𝘬𝘪𝘯𝘨 𝘩𝘢𝘳𝘥 𝘰𝘯 𝘣𝘶𝘴𝘪𝘯𝘦𝘴𝘴 𝘵𝘩𝘦𝘰𝘳𝘺 𝘧𝘰𝘳 𝘧𝘰𝘶𝘳 𝘺𝘦𝘢𝘳𝘴 𝘥𝘪𝘥 𝘩𝘦𝘭𝘱, 𝘢𝘴 𝘮𝘶𝘤𝘩 𝘢𝘴 𝘐'𝘷𝘦 𝘮𝘦𝘯𝘵𝘢𝘭𝘭𝘺 𝘥𝘰𝘸𝘯-𝘱𝘭𝘢𝘺𝘦𝘥 𝘵𝘩𝘢𝘵 𝘪𝘯 𝘮𝘺 𝘰𝘸𝘯 𝘩𝘦𝘢𝘥, 𝘢𝘵 𝘵𝘪𝘮𝘦𝘴.)

The fundamentals were actually really, really, good.

That's it.

These instances 𝒘𝒆𝒓𝒆 𝑵𝑶𝑻 𝒍𝒖𝒄𝒌 - they were 𝑃𝑅𝐸𝐷𝐼𝐶𝑇𝐴𝐵𝐿𝐸, just as has been the failure of others I've known in business. And I say this most about Bitcoin, because a lot of people still to this day have told me that my prediction was lucky. "We had no way of knowing." While generally, yes, you could have lost money in the collapse of Mt Gox in 2013 or may have left money in an insecure wallet, I cannot conceivably think of a way that could not have caught on, given the psychographic and economic forces. I would go into greater detail, but I don't actually want that idea getting back into the public consciousness again (yet).

If anything, I want everyone to call it a scam, while they miss the core points and value propositions.

Please... you're helping me with my goals.

Keep it up.

______________

𝐒𝐨 𝐛𝐚𝐜𝐤 𝐭𝐨 𝐭𝐡𝐞 𝐩𝐨𝐢𝐧𝐭 𝐨𝐟 𝐭𝐡𝐞 𝐩𝐫𝐨𝐛𝐥𝐞𝐦 𝐂𝐨𝐟𝐟𝐞𝐞𝐳𝐢𝐥𝐥𝐚 𝐜𝐚𝐥𝐥𝐬 𝐨𝐮𝐭:

Entrepreneurs generally fail, and are encouraged to do so in a culture of predatory scammers, etc.

Many of these people can still succeed in entrepreneurship if they really wanted to.

They need better information.

Coffeezilla sites for context in his interview the high level of education on average of most successful entrepreneurs:

(@ ~ 40:44): "𝘠𝘰𝘶 𝘤𝘢𝘯 𝘭𝘰𝘰𝘬 𝘢𝘵 𝘵𝘩𝘦 𝘰𝘶𝘵𝘤𝘰𝘮𝘦𝘴 𝘰𝘧 𝘱𝘦𝘰𝘱𝘭𝘦 𝘸𝘪𝘵𝘩 𝘥𝘦𝘨𝘳𝘦𝘦𝘴, 𝘢𝘯𝘥 𝘦𝘴𝘱𝘦𝘤𝘪𝘢𝘭𝘭𝘺, 𝘭𝘪𝘬𝘦-- 𝘐𝘷𝘦𝘺-𝘦𝘥𝘶𝘤𝘢𝘵𝘦𝘥 𝘥𝘦𝘨𝘳𝘦𝘦𝘴, 𝘢𝘯𝘥 𝘺𝘰𝘶 𝘤𝘢𝘯 𝘭𝘰𝘰𝘬 𝘢𝘵 𝘵𝘩𝘦 𝘥𝘪𝘧𝘧𝘦𝘳𝘦𝘯𝘤𝘦 𝘣𝘦𝘵𝘸𝘦𝘦𝘯 𝘵𝘩𝘢𝘵 𝘢𝘯𝘥 𝘱𝘦𝘰𝘱𝘭𝘦 𝘸𝘩𝘰 𝘩𝘢𝘷𝘦 𝘥𝘳𝘰𝘱𝘱𝘦𝘥 𝘰𝘶𝘵 𝘰𝘯 𝘵𝘩𝘦 𝘭𝘪𝘴𝘵 𝘰𝘧 𝘣𝘪𝘭𝘭𝘪𝘰𝘯𝘢𝘪𝘳𝘦𝘴, 𝘭𝘪𝘬𝘦 $30-𝘮𝘪𝘭𝘭𝘪𝘰𝘯𝘢𝘪𝘳𝘦𝘴 𝘢𝘯𝘥 𝘶𝘱, 𝘪𝘵 𝘪𝘴 𝘫𝘶𝘴𝘵 𝘰𝘷𝘦𝘳𝘸𝘩𝘦𝘭𝘮𝘪𝘯𝘨𝘭𝘺 𝘥𝘰𝘮𝘪𝘯𝘢𝘵𝘦𝘥 𝘣𝘺 𝘱𝘦𝘰𝘱𝘭𝘦 𝘸𝘩𝘰 𝘩𝘢𝘷𝘦 𝘴𝘶𝘯𝘬 𝘢 𝘣𝘶𝘯𝘤𝘩 𝘰𝘧 𝘵𝘪𝘮𝘦 𝘪𝘯𝘵𝘰 𝘵𝘩𝘦𝘪𝘳 𝘦𝘥𝘶𝘤𝘢𝘵𝘪𝘰𝘯, 𝘳𝘦𝘨𝘢𝘳𝘥𝘭𝘦𝘴𝘴 𝘰𝘧 𝘸𝘩𝘦𝘵𝘩𝘦𝘳 𝘺𝘰𝘶 𝘵𝘩𝘪𝘯𝘬 𝘦𝘥𝘶𝘤𝘢𝘵𝘪𝘰𝘯'𝘴 𝘰𝘷𝘦𝘳𝘱𝘳𝘪𝘤𝘦𝘥 𝘰𝘳 𝘯𝘰𝘵."

He and Dr. Hartman seem to agree that "there is no shortage" of those who goes to university and don't get much out of it, calling it probably "𝘶𝘯𝘥𝘦𝘳-𝘶𝘵𝘪𝘭𝘪𝘻𝘦𝘥," (-Dr. Hartman) even for those who attend to earn a full degree -- "𝘢 𝘴𝘦𝘱𝘢𝘳𝘢𝘵𝘦 𝘥𝘪𝘴𝘤𝘶𝘴𝘴𝘪𝘰𝘯."

Dr. Hartman admits that if people really have the drive, they probably can do the leg-work they need to succeed (much of which is informational) and so he thinks many people can do that. But that's not the norm.

At the end of the day,

You've got to make sure you're getting better information.
You've got to do what it takes.

And in my opinion, that means actually going out there to 𝑹𝑬𝑨𝑳𝑳𝒀 𝒍𝒆𝒂𝒓𝒏 𝒔𝒐𝒎𝒆 𝒉𝒂𝒓𝒅 𝒔𝒕𝒖𝒇𝒇 𝒘𝒊𝒕𝒉 𝑨𝑪𝑻𝑼𝑨𝑳, 𝑺𝑬𝑹𝑰𝑶𝑼𝑺, 𝑹𝑰𝑮𝑶𝑹𝑶𝑼𝑺 𝒄𝒓𝒊𝒕𝒊𝒄𝒂𝒍 𝒕𝒉𝒊𝒏𝒌𝒊𝒏𝒈 --- that or get lucky or have a mentor who's going to point you in the right direction who actually knows their stuff.

But how do you find the correct mentor and know you've found them?

Hopefully, you get lucky enough to run into that person and they can make it clear and obvious by laying it all out for you. That would also be my approach, in alignment with my own personal sense of integrity.

The thing EVERYONE can do is actually take the responsibility of DOING the hard work to know the effectiveness of the mentor themselves, but this does take self-verifiable, foundational, intellectual legwork and a well-trained mind to know you've got it right.

So that's what it comes down to.

Seriously take hardcore responsibility for your own self-education, your logic, your wisdom, your critical thinking --- and your creative thinking (in my opinion) ideally should be integrated with that.

𝗕𝗨𝗧 💖 𝗪𝗛𝗔𝗧 𝗔𝗕𝗢𝗨𝗧 𝗛𝗘𝗔𝗥𝗧 / 𝗠𝗜𝗡𝗗 / 𝗜𝗡𝗧𝗨𝗜𝗧𝗜𝗢𝗡 𝗜𝗡 𝗧𝗛𝗜𝗦 𝗣𝗥𝗢𝗖𝗘𝗦𝗦?

As a topic of personal interest, I'll cover this:

Yes, Steve Jobs said, “𝘏𝘢𝘷𝘦 𝘵𝘩𝘦 𝘤𝘰𝘶𝘳𝘢𝘨𝘦 𝘵𝘰 𝘧𝘰𝘭𝘭𝘰𝘸 𝘺𝘰𝘶𝘳 𝘩𝘦𝘢𝘳𝘵 𝘢𝘯𝘥 𝘪𝘯𝘵𝘶𝘪𝘵𝘪𝘰𝘯. 𝘛𝘩𝘦𝘺 𝘴𝘰𝘮𝘦𝘩𝘰𝘸 𝘢𝘭𝘳𝘦𝘢𝘥𝘺 𝘬𝘯𝘰𝘸 𝘸𝘩𝘢𝘵 𝘺𝘰𝘶 𝘵𝘳𝘶𝘭𝘺 𝘸𝘢𝘯𝘵 𝘵𝘰 𝘣𝘦𝘤𝘰𝘮𝘦. 𝘌𝘷𝘦𝘳𝘺𝘵𝘩𝘪𝘯𝘨 𝘦𝘭𝘴𝘦 𝘪𝘴 𝘴𝘦𝘤𝘰𝘯𝘥𝘢𝘳𝘺.”

But the man also knew his stuff, and he was hyper-controlling of Apple's products (𝘢𝘭𝘭𝘦𝘨𝘦𝘥𝘭𝘺 𝘢 𝘳𝘦𝘢𝘭 𝘤𝘰𝘯𝘵𝘳𝘰𝘭𝘭𝘪𝘯𝘨 𝘫𝘦𝘳𝘬 𝘸𝘪𝘵𝘩𝘪𝘯 𝘩𝘪𝘴 𝘰𝘸𝘯 𝘤𝘰𝘮𝘱𝘢𝘯𝘺-- 𝘐 𝘵𝘩𝘪𝘯𝘬, 𝘨𝘳𝘦𝘢𝘵𝘭𝘺 𝘵𝘰 𝘩𝘪𝘴 𝘣𝘦𝘯𝘦𝘧𝘪𝘵), making damn well sure everything was done right according to his specifications.

𝗝𝗼𝗯𝘀 𝗰𝗹𝗲𝗮𝗿𝗹𝘆 𝗹𝗼𝘃𝗲𝗱 𝘁𝗵𝗲 𝗽𝗿𝗼𝗰𝗲𝘀𝘀 𝗼𝗳:

seeking the information necessary and
insuring it was implemented properly

𝗪𝗵𝗲𝗻 𝗽𝗲𝗼𝗽𝗹𝗲 𝘁𝗮𝗹𝗸 𝗮𝗯𝗼𝘂𝘁

following their heart
following their intuition

𝙄 𝙝𝙖𝙫𝙚 𝙥𝙡𝙚𝙣𝙩𝙮 𝙤𝙛 𝙚𝙫𝙞𝙙𝙚𝙣𝙘𝙚 (𝙛𝙧𝙤𝙢 𝙢𝙮 𝙡𝙞𝙛𝙚 𝙚𝙭𝙥𝙚𝙧𝙞𝙚𝙣𝙘𝙚) 𝙩𝙤 𝙨𝙪𝙜𝙜𝙚𝙨𝙩 𝙩𝙝𝙖𝙩 𝙢𝙖𝙩𝙩𝙚𝙧𝙨. But my life experience also tells me:

𝗠𝗢𝗦𝗧 𝗽𝗲𝗼𝗽𝗹𝗲 𝘄𝗵𝗼 𝘁𝗵𝗶𝗻𝗸 𝘁𝗵𝗲𝘆 𝗮𝗿𝗲 𝗽𝗿𝗼𝗯𝗮𝗯𝗹𝘆 𝗮𝗿𝗲𝗻'𝘁 𝗶𝗻 𝘁𝗼𝘂𝗰𝗵 𝘄𝗶𝘁𝗵 𝘁𝗵𝗲𝗶𝗿 𝗵𝗲𝗮𝗿𝘁𝘀 (𝘴𝘰𝘮𝘦𝘵𝘩𝘪𝘯𝘨 𝘐'𝘮 𝘸𝘰𝘳𝘬𝘪𝘯𝘨 𝘸𝘪𝘵𝘩 𝘪𝘯 𝘢 "𝘩𝘶𝘮𝘢𝘯 𝘥𝘦𝘴𝘪𝘨𝘯" 𝘤𝘰𝘯𝘵𝘦𝘹𝘵 𝘵𝘰 𝘣𝘦𝘵𝘵𝘦𝘳 𝘶𝘯𝘥𝘦𝘳𝘴𝘵𝘢𝘯𝘥 "𝘦𝘮𝘰𝘵𝘪𝘰𝘯𝘢𝘭 𝘢𝘶𝘵𝘩𝘰𝘳𝘪𝘵𝘺")
𝗘𝘃𝗲𝗻 𝗺𝗼𝗿𝗲𝘀𝗼, 𝘁𝗵𝗼𝘀𝗲 𝘄𝗵𝗼 𝘁𝗵𝗶𝗻𝗸 𝘁𝗵𝗲𝘆 𝗰𝗼𝘂𝗹𝗱, 𝗽𝗿𝗼𝗯𝗮𝗯𝗹𝘆 𝗰𝗼𝘂𝗹𝗱𝗻'𝘁 𝘁𝗲𝗹𝗹 (𝗮𝗰𝗰𝘂𝗿𝗮𝘁𝗲) 𝗶𝗻𝘁𝘂𝗶𝘁𝗶𝗼𝗻 𝗳𝗿𝗼𝗺 𝘁𝗵𝗲𝗶𝗿 𝗵𝗲𝗮𝗱 𝗶𝗻 𝘁𝗵𝗲𝗶𝗿 𝗼𝘄𝗻 𝗮𝘀𝘀.

And for this reason, two really amazing synthesizers of knowledge (successful in business, in my opinion, with integrity; although I don't claim to agree with them in every detail), 𝗕𝗲𝗿𝗻𝗵𝗮𝗿𝗱 𝗚𝘂𝗻𝘁𝗵𝗲𝗿 & 𝗟𝗮𝘂𝗿𝗮 𝗠𝗮𝘁𝘀𝘂𝗲 (youtube channel | website) go into great detail about this topic and I have seen this play out to death in modern so-called "spiritual communities." (𝘐𝘯 𝘴𝘩𝘰𝘳𝘵, 𝘴𝘪𝘯𝘤𝘦𝘳𝘦 𝘸𝘰𝘳𝘬 𝘪𝘴 𝘯𝘦𝘦𝘥𝘦𝘥 𝘰𝘯 𝘵𝘩𝘪𝘴 𝘱𝘳𝘰𝘤𝘦𝘴𝘴, 𝘱𝘳𝘰𝘣𝘢𝘣𝘭𝘺, 𝘫𝘶𝘴𝘵 𝘢𝘴 𝘪𝘯 𝘣𝘶𝘴𝘪𝘯𝘦𝘴𝘴; 𝘸𝘩𝘪𝘤𝘩 𝘮𝘰𝘴𝘵 𝘥𝘰𝘯'𝘵 𝘢𝘤𝘵𝘶𝘢𝘭𝘭𝘺 𝘸𝘢𝘯𝘵 𝘵𝘰 𝘥𝘰.)

I'll be the first to tell you that

(𝗮) yes, there are metaphysical forces in this universe which appear to affect how things will play out which a person can align with 𝙛𝙧𝙤𝙢 𝙬𝙞𝙩𝙝𝙞𝙣 (𝘭𝘪𝘬𝘦 𝘵𝘩𝘢𝘵 𝘰𝘧 𝘸𝘩𝘪𝘤𝘩 𝘚𝘵𝘦𝘷𝘦 𝘑𝘰𝘣𝘴 𝘢𝘭𝘭𝘶𝘥𝘦𝘴 𝘵𝘰 -- 𝘢 𝘩𝘶𝘨𝘦 𝘧𝘢𝘯 𝘣𝘺 𝘵𝘩𝘦 𝘸𝘢𝘺 𝘰𝘧 𝘐𝘯𝘥𝘪𝘢𝘯 𝘺𝘰𝘨𝘪, 𝘗𝘢𝘳𝘢𝘩𝘢𝘮𝘴𝘢 𝘠𝘰𝘨𝘢𝘯𝘢𝘯𝘥𝘢) but also that

(𝗯) most people who try to play with this stuff don't seem to actually get the results they want from it / clearly aren't getting something right. This podcast episode in particular discusses their perspective on "𝘮𝘪𝘴𝘤𝘰𝘯𝘤𝘦𝘱𝘵𝘪𝘰𝘯𝘴 𝘢𝘣𝘰𝘶𝘵 𝘪𝘯𝘵𝘶𝘪𝘵𝘪𝘰𝘯 [𝘢𝘯𝘥] 𝘵𝘩𝘦 𝘱𝘳𝘦𝘳𝘦𝘲𝘶𝘪𝘴𝘪𝘵𝘦 𝘰𝘧 𝘴𝘪𝘯𝘤𝘦𝘳𝘦 𝘴𝘦𝘭𝘧-𝘸𝘰𝘳𝘬."

Now look, I'm 𝗻𝗼𝘁 here to 𝙨𝙚𝙡𝙡 𝙮𝙤𝙪 on spirituality or metaphysics-- even though I consider literally selling to individuals inclined to it quite literally 𝒕𝒐𝒐 easy. I actually can't even in good conscience recommend diving in without awareness of various pitfalls, more obvious to me over time. But as far as the existence of any of it goes, you're either open to that ( & maybe like me you've experienced a lot of it that faith is no longer required), or you're not. Take it or leave it. All good in in the neighborhood.

But whether you can embrace such ideas (𝘢𝘯𝘥 𝘢𝘴 𝘢𝘯 𝘍𝘠𝘐 𝘵𝘩𝘦 𝘸𝘢𝘺𝘴 𝘪𝘯 𝘸𝘩𝘪𝘤𝘩 𝘐 𝘦𝘮𝘣𝘳𝘢𝘤𝘦 𝘵𝘩𝘦𝘮 𝘢𝘳𝘦 𝘰𝘧𝘵𝘦𝘯 𝘢𝘨𝘢𝘪𝘯𝘴𝘵 𝘵𝘩𝘦 𝘨𝘳𝘢𝘪𝘯 𝘢𝘯𝘥 𝘩𝘦𝘳𝘦𝘵𝘪𝘤𝘢𝘭𝘭𝘺 𝘰𝘧𝘧𝘦𝘯𝘴𝘪𝘷𝘦 𝘴𝘰𝘮𝘦𝘵𝘪𝘮𝘦𝘴 𝘵𝘰 𝘵𝘩𝘦 𝘨𝘳𝘰𝘸𝘪𝘯𝘨-𝘪𝘯-𝘱𝘰𝘱𝘶𝘭𝘢𝘳𝘪𝘵𝘺 𝘯𝘦𝘸-𝘢𝘨𝘦 𝘤𝘶𝘭𝘵𝘶𝘳𝘦 𝘴𝘪𝘮𝘪𝘭𝘢𝘳 𝘵𝘰 𝘉𝘦𝘳𝘯𝘩𝘢𝘳𝘥 𝘢𝘯𝘥 𝘓𝘢𝘶𝘳𝘢 you might embrace this idea:

I still have more work to do to make the work I know I need to do in that regard a much more consistent habit!

The issue I'd like to address though is that most people will literally just get an idea that:

feels good
requires no effort
requires no work

... 𝒂𝒏𝒅 𝒕𝒉𝒆𝒚'𝒍𝒍 𝒄𝒂𝒍𝒍 𝒕𝒉𝒂𝒕 𝒕𝒉𝒆𝒊𝒓 𝒊𝒏𝒕𝒖𝒊𝒕𝒊𝒗𝒆 𝒈𝒖𝒊𝒅𝒂𝒏𝒄𝒆 (often, as an excuse -- though at other times, there may be more tricky / deceptive interferences which is WAY out-of-scope for now).

Generally, it's another layer of people lying to themselves, because it's 𝗹𝗼𝘄-𝗲𝗳𝗳𝗼𝗿𝘁.

Because it feels (false-ly) 𝙘𝙤𝙣𝙫𝙚𝙣𝙞𝙚𝙣𝙩. Most people get to hide and play pretend for longer. Now maybe half the people who read this will think, "Griffin, there's no truth at all to these 'new-agey' ideas like spirit, heart, and intuition" (𝘐 𝘥𝘰 𝘢𝘤𝘵𝘪𝘷𝘦𝘭𝘺 𝘥𝘪𝘴𝘭𝘪𝘬𝘦 "𝘛𝘩𝘦 𝘕𝘦𝘸 𝘈𝘨𝘦 𝘔𝘰𝘷𝘦𝘮𝘦𝘯𝘵," 𝘣𝘺 𝘵𝘩𝘦 𝘸𝘢𝘺) -- and that's fine. I'm not trying to convince anyone, but I might be able to show 𝙨𝙤𝙢𝙚 people the wisdom I've gathered from my experience in related areas over time.

And in any case, for whatever I may think about such topics,

I've digressed, but it's a segue I enjoy which you may appreciate or benefit from.

~ ~ ~ ~ ~ ~

I do think more people will be able to agree on this last principle...

𝗧𝗛𝗘 𝗕𝗢𝗧𝗧𝗢𝗠 𝗟𝗜𝗡𝗘

Prospective entrepreneurs should:

𝗽𝘂𝘁 𝗶𝗻 𝘁𝗵𝗲 𝗵𝗮𝗿𝗱 𝘄𝗼𝗿𝗸 𝗻𝗲𝗰𝗲𝘀𝘀𝗮𝗿𝘆

in order to 𝙩𝙝𝙞𝙣𝙠 𝙥𝙧𝙤𝙥𝙚𝙧𝙡𝙮

so they can:

𝙥𝙧𝙤𝙥𝙚𝙧𝙡𝙮 𝙨𝙚𝙚𝙠 𝙤𝙪𝙩
𝙖𝙙𝙚𝙦𝙪𝙖𝙩𝙚𝙡𝙮 𝙚𝙫𝙖𝙡𝙪𝙖𝙩𝙚

the correct information they need.

Everything hinges upon this.

Overall,

Coffeezilla & his guest are pretty accurate, but there's room for helping prospective entrepreneurs 𝙗𝙚𝙘𝙖𝙪𝙨𝙚 most fail. It may not be for most people, but 𝗯𝗲𝘁𝘁𝗲𝗿 𝘁𝗲𝗮𝗰𝗵𝗲𝗿𝘀 and 𝗯𝗲𝘁𝘁𝗲𝗿 𝗶𝗻𝗳𝗼𝗿𝗺𝗮𝘁𝗶𝗼𝗻 could fix this problem.

It just takes more work than most might want it to, but that's a good thing.

______________________________________________________

𝗠𝗲𝘁𝗮-𝗡𝗼𝘁𝗲: This post may be WAY too long for almost everyone. 😂

But I don't know, maybe people will like it.

I felt like continuing to write after I got started, so that's one way to find out.

If anyone has suggestions or preferences in how they might find consuming some content like this more interesting or convenient, feel free to let me know.

But I'm also just interested in legitimate discussion about this topic.

If you write about something you're actually interested in, writing a lot can be easy, and fun ☝️😎

Cheers.

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