Do we need to specialize in a non-US market ?

Dec '22 (edited) in Other

I was thinking about something…

Specialize in BIG market vs SMALL market.

Since USA has the 1st power world English and USD is the base of business.

When a business is in English and niched down. It has the potential to scale to +300 million people in the United States and potentially other countries without changing the product or offer.

After market penetration of the market, the next phase is scaling.

People like Hormozi, Sam Ovens, Tai Lopez, ect… target mostly USA.

I have an online business in the past that scale in France but the cost in time, money and energy to penetrate the market… 🥵 is so high that on scaling mode I don’t have enough audience to maximize the return on investment.

After advertising to 1M people without sell recurring revenue, I have market fatigue in my advertising and not enough cold people to market, so I need to rebuild the product or offer.

I see the same thing happens with consulting accelerators, when Sam Ovens spend multiple millions in ads to sell the online course. At a certain level there are market fatigue and he switch to another program and product (wetube and skool) with the same audience (almost 1M people in mail list. I may be wrong, but if it was the case, he will still sell the consulting accelerator.

So…

Come back to my main question…

Does this business strategy (1 product, 1 offer, 1 avatar, 1 business, 1 specialty) are useful in non-US country like France, Italy, Germany to build 100k profit per month?

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