Do you exclude last 30d views of your cold ads ?
I'll explain my test bellow. I saw that after 45 days and 1 million views on my ad, my performance strats decline. I'm in France market, so it's actually pretty good to reach 1 million views on one ad. But I also saw that my 1 million ads, reach "regular viewers" 329K viewers on 986K are "regular". 30% of the views of my ads comes from "regular viewers" ? 🧐 So I tried to exclude all people who view one of my ads since the last 30 days on a bunch of cold campaign in my ad account. And my ads starts working again on the exact same audience in this test campaign. My budget is 1.5K€ per day. Do you guys have on opinion on that ? Thanks; Rémy