Strategy vs. Tactics... In the online business and content creation world, I see endless discussions about tactics, but not much about strategy. e.g. So much info about sales funnels, VSLs, and youtube thumbnails (tactics), but little about crafting your mission, communicating and differentiating your positioning, and breaking down your audience to understand their behaviors/where they spend time/how they talk about their pain points to inform the tactics you choose (strategy). I see the need for it, but I'm wondering... are people here interested? Do you want to be more strategic with your brand and business or do you not care as long as you make money and grow subscribers? To illustrate what I mean, the graphic below outlines a standard marketing process. It's more detailed than most of us need, but it's representative of the steps a larger brand or marketing team takes. The supermajority of online biz content focuses on the last few steps (circled) with little coverage of the initial steps, which are foundational to making better choices down the line. Brand vs. Marketing... There's also lots of chatter about marketing but not brand building, even though marketing choices should be based on your brand strategy. People tend to use "brand" to reference a name, visual identity like logos, or the person/product, but those are just parts of the whole. Strategy is simply an approach or plan, so you can have a... - brand strategy (your personality, value, differentiators) - marketing strategy (your communication and messaging plan with platform choices) - execution strategy (the specific things you'll do for each platform) ... but they are different things. My brand/marketing experience comes from Fortune 500 brands, where millions to billions are invested into brand building and strategies before the tactics, so I'm curious if these ideas and this language also resonates with online entrepreneurs and content creators. If so... - What questions do you have?

The 2nd lesson in the $500M mastermind video is essentially unique value proposition (UVP) in branding. a UVP often comes from a few key areas: 1. what you're doing 2. how you're doing it 3. why you're doing it 4. who's doing it (ie your style, personality, etc.) 5. how you make people feel when you do it yours can be something original in one or a mix of these. For context: i worked in brand strategy for 16 years at nike, espn, and the NBA and consulted startups and founders on this but stopped a few years ago and now focus on people's careers b/c it's more meaningful/interesting. i don't have a positioning/branding offer to sell you. PS: i suggested a meetup to anyone who wanted to work through their positioning, but an admin deleted it saying it was "against the community policies" even though there's a "MEETUP" category and these policies aren't posted anywhere. @Andrew Kirby... might be helpful if there are policies posted so people know what they are and don't spend effort on posts that will be deleted?

https://youtu.be/Y6vk7Q3BI08

Which do you think has viral potential?

Hey guys, I was wondering for anyone that had time to offer feedback on the landing page for my new digital product. It's targeted at younger males in the self development niche. I've spent a few months on it ensuring it effectively achieves the transformation I am marketing it as. (it's basically exactly what I did) However, it is my first time making a landing page (and that type of copy) so I wanted to know how well I conveyed the value, or if it is lacking something. Appreciate anyone who has the time to help me gain insight! https://www.kennysfit.com/mm