The āHiroshimaā Of Advertising Is Upon Us ā ļøā ļøā ļø
Thereās a war being fought right now, and youāre part of it. But the scariest thing, is that this āwarā began before you were bornā¦ It started before your mom and dad became adultsā¦ ā¦It started before your grandparents bought their housesā¦ ā¦And it even started before advertising gained āmainstreamā relevanceā¦ ā¦In fact, this war is probably the longest standing conflict humankind has ever been a part ofā¦ And the enemy is right in front of us. But the worst part isā¦ 90% of the world doesn't even know who the enemy isā¦ ā¦And that 10% who DO WHO KNOW the enemy is, is treated like theyāre just being paranoid, or theyāre called a conspiracy theorist, or even a lunaticā¦ ā¦But you and I know who that enemy is, and what theyāre doingā¦ The enemy, is nothing but anyone and anything that spreads āsketchyā informationā¦ Weāre FIGHTING the mainstream media. They ARE the enemy, and theyāve been the enemy all along. Theyāve been manipulating the masses, to a point, even YOU believe thatā¦ - Salt is bad for you - Sunlight makes you weaker - Men should be feminine - Women should be submissive - Kids should be sexually active And Iāll stop it right there because you get the point, and we could go on for agesā¦ The reality isā¦ These āmainstreamā media outlets want to distract YOU from the TRUTH. And the truth is that, as people who run ads, we grab, keep, and monetize attentionā¦ But not for the sake of getting richer or getting ābragging rightsā over cool ads people canāt help but watchingā¦ We do it because we want to ELEVATE the standards of this industry, and EDUCATE the world to make better decisions. We do this because we care. We do this because we believe in something bigger than ourselves. We do this because the WORLD needs itā¦ And weāre doing it ONE ad at a time. I realized all that while spending the weekend at Cole Gordonās Mastermind in Cabo, Mexicoā¦ ā¦And Iāve never been so clear about my purpose in this life, and what Iāll die for if I have to. And this is important for you, because for the longest time, you probably didnāt know where youāre going or WHY youāre going there in the first placeā¦