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How would you market self study vs. certification full support?
I'd love your input if you're in the coaching industry or really anyone who is a purchaser of products! I have a high ticket life coaching certification program (5K) that I've been running for years, but starting in 2023 sales went south. I wasn't sure why but it seems like a lot of people were struggling with high ticket sales so I chalked it up to that (but I'm still investigating). I've created a self study version of my life coaching program at a lower price (2K). It does not include actual certification, life calls or group support. It is truly self study. Do I only market self study now or do I create a sales page that offers 2 paths and someone could choose self study (2K) or certification (5K)? How would you market this? Thank you!
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New comment 43m ago
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Is a 5 day Micro Program too much as a freebie?
Hi there, I finished Champagne Clients and have a couple of questions. I would really appreciate any thoughts you could share!🙏 I am a certified holistic nutrition coach (and a mindfulness coach in training). I want to help high-achieving women in stressful jobs who primarily struggle with loss of energy, digestive issues (like bloating, etc.), and difficulty concentrating. Secondly, I aim to address other health issues like susceptibility to infections due to stress hormones. BTW, I live in Germany and want to do this only in German, so sorry if some grammar is wrong😇 1. Question: I figure you boss babes are maybe kind of my Champagne Client🥂. Are these issues you experience yourself? They were and are problems I experienced over the last few years with a highly stressful 50-hour/week fulltime job and building a side hustle. But maybe I am missing some point? If you can resonate: What is a problem you have not been able to solve on your own or is challenging for you? 2. Question: I thought of a micro 5-day program as a freebie and wonder if that is too much and too long? I took a German online course, and they said that a freebie should always be super easy, like a PDF or checklist. The program would focus on getting the behavior started to drink more water by sending daily emails for 5 days. The freebie would also give a handful of recipes and one anti-stress exercise. My goal is that my dream client can really have some form of transformation and see how I work (my bigger program is not yet developed but will focus on getting more energy and calming stress hormones through nutrition and nervous system-calming exercises). But at the same time I Do not want to overwhealm them.... 💜Thank you so much for your time, and I would greatly appreciate your help!🤗
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New comment 6h ago
Being active in a community to be rewarded?
Now that I am in 5 different Skool communities, I am already overwhelmed with "having" to interact and post just in order to get access to the locked videos/courses. If this is just the beginning of Skool, soon there will be tons of communities for everything, like on Facebook. How is this going to work out for users? My opinion: I would rather pay a fee to get direct access to courses and videos than spend time. For a hobby topic it might be different. I might indulge in comments and interaction, but for business ? Would be interested about your opinions/experiences on this.
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New comment 2d ago
Imposter reality?
I'm interested to know your thoughts on imposter syndrome and when in fact it is actually the reality of the situation? For example, when I first started online, I labelled myself as a coach. I drank the Kool aid about you don't need to be a trained coach to make money as a coach. I limped along for a while but then moved over into Va work then eventually copywriting. I had imposter syndrome then, but I think it was actually the reality of the situation - I was in no position to coach anyone. When do you know if the feelings/resistance you have aren't just YOU feeling not good enough, vs actually not having the right skills or experience to do the thing?
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New comment 2d ago
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