So how long/how much spend should i use to have a good idea of where the ads are headed? When should i start taking the view-rate/CTR of an ad seriously? Ik backend metrics are different and require more budget for testing, but what about front end stuff? Typically, clients have a starting budget of $100/day, some $200. I've heard around to "spend the price of product" but is it really true that i gotta spend $5k or even $10k of my clients money just to see if the front end metrics of an ad are good? @Alan Tarn
There's a big hole in my service where even though the ads may do great, the funnel needs alot of work before they actually make a good return. How do you guys deal with this problem? I honestly find it is so much harder to figure out how to make a good funnel that lands appointments consistently for my B2B clients than making a good YT ad creative for them. Especially for sophisticated B2B markets where they hear "free training"/"free guide" all the time, i feel like the best CTA in the ad for them would be straight to book a call right? But then you lose out on not having an opt-in stage in the funnel to collect their emails for remarketing and other stuff... how do you guys approach that/what are some good examples? Also where can i find good content on this topic/examples
@Matt Penas yeah I guess my question would be if I want to go the direct VSL route where it’s just the offer, how would I position that in the ad & optin? as an example, a client of mine has an offer where he places closers into high-ticket businesses. So in the ad, the CTA is “strategy session/call”. I want to have ad > opt-in > direct vsl funnel, so I can get their email for this, but how would I position that opt-in in the copy? What’s the motive for them putting their email in?? From hearing Cole Gordon’s training, it looks like a more direct ad & vsl is the way to go for B2B, or should I always go with just offering “free value” as the CTA in the ad if I want an optin stage?
I've rescripted the ad that i did a post about before for a client of mine here: https://www.skool.com/adspend/rate-my-ad-for-my-client I hired a new actor, and instead decided to focus alot less on emphasizing the guarantee like I did last time. I also told the actor to sound less "salesy" and more like a business owner. The script is also a whole lot more direct. I like it, the only thing I'm scared about is the editing, because I got an editor to do this one for me instead of doing it myself and I feel like the quality could be a bit better. Should i launch with this, any feedback on the angle for this and if it's an improvement?
I'm a yt ads agency and I love YouTube as a platform and YouTube ads. I wouldn't want to choose another service really. But after being a YT ads agency for a few months and getting a few clients and I have a question that I'd like to get answered that'll help me crystalize in my mind the angle to sell with. #1 Why should my prospects even consider YT ads in the first place, what's the appeal? Why not FB, especially because it has lower costs for everything? What's so good about YT Ads that would intrigue my ideal clients? Off the top of my head, what comes to my mind is diversification & maybe long term consistency when scaling. But are those selling points powerful enough though?
Well, today I was supposed to speak at a friend of mine's mastermind on YouTube Ads... 2 mastermind speaking engagements in one week? I might have to start charging 😂 The bad news is, it didn't end up happening due to some miscommunication... BUT the good news is, I now have a fully updated presentation that details our agency's YouTube Ads creative scaling system... Per usual, I hold nothing back here, and you can realistically walk away from this with everything you'd need to know to create/run YouTube Ads for yourself, or your client's businesses. Here's a sneak peak at the slides (pic attached) So, instead of just letting these slides collect dust in Google Drive... I was thinking of filming a new YouTube video going through each slide for you.Would that be something you would want to see? Comment below and let me know! If so, I'll film it today, and schedule it to be posted the week after next. Because next week, we got the London recap VLOG dropping... And that's one video you will NOT want to miss P.S... We've been offering a Done-For-You/Done-With-You hybrid to a few potential clients these last 2-weeks... Meaning that, my team and I will: - Write your YouTube Ads scripts - Coach you on exactly what to say and how to say it - Edit all your videos - Setup all your tracking & conversions - Choose your targeting - And build all your campaigns for you Then, AFTER we press "GO" on you ads... We'll continue coaching you inside our Skool community where you can ask questions and join weekly calls with my team to get help, support, and feedback so that you can optimize and scale your campaigns yourself! And so far, it's been a complete success! So much so, we have only 1 more spot left for this month. The reason why? Well, because we're taking ALL the heavy upfront lifting completely OFF your plate... (Which is where we see most clients get stuck... the creative, and account setup) So right now we can't just take on everyone... nor do we want to yet!
Looking for an experienced editor for long form YouTube videos and shorts/reels. Offering £300 reward to anyone who can refer the person we decide to hire. Our channel: https://www.youtube.com/@KnowlandKnows Our website: https://www.patriarchyproject.org We need 8-10 videos + 60 shorts per month. We're all about Christian Masculinity and Marriage. >> MORE INFO HERE <<
Hey, I used to run a YouTube organic agency (now I do YouTube ads instead) and I had an editor who did genuinely quality work for me, and I was picky too since I was in charge of making sure it was good quality for my clients. At times, I’d throw 90+ shorts a month at him and he would bang them out all high quality. Referring him to you to show some love. He has fair prices too if I remember. His name is Nikola. https://www.instagram.com/nikoladziknic/ His whatsapp +38268366698 His email: firstname.lastname@example.org
I have an ad for a book a call funnel $16k high-ticket offer I'm testing for my client on $200/day geared towards coaches. What changes would you guys suggest making to the ad, especially the script? (this is an actor we hired) Its only ran for less than a week so far, so I still need data, but what are key things you guys would change to make this ad convert better? (This is just 1 of 5 hooks I'm testing). Right now the client is running straight to calendly, but we're about to switch to a proper landing page instead probably with an opt-in. (makes sense right?) @Brian Moncada @Israel Fernandez
@Onur Degirmenci thanks!!! This helps a lot, I didn’t know if I needed to go after the body/angle entirely or just the hook but this clarifies it. I’ll keep watching and testing more hooks if I need to. I definitely see what you mean about the book’s angle here, I’ll be a bit more direct and focused on their pain points for future hooks. Thanks Onur.
@Stephen Hauser yeah we are gonna get that setup ASAP. And he’s spending like double on tiktok ads so I can also do remarketing campaigns for those existing leads too while nurturing the leads we get from YT.
So I've just started to run ads for a client of mine and for some reason the clicks just aren't converting into leads. It's a sales training program that goes from ad -> opt-in -> 30min free training/vsl -> application/calendly. I'm planning to rescript the creative because I'm not happy with the current one and think it can flow much better with better quality, be less generic and push the USP harder, but even still I feel like after spending 500 bucks (and getting 600 clicks) more than 2 leads should've opted in. here's an ad: https://youtu.be/_nu4OsFZFZo?feature=shared this is where they land: https://www.growthforum.io/offer/yt-getblueprint any advice? Keep in mind that I've only JUST started running this campaign like 5 days ago, but still, is this normal for campaigns just starting to act like this?
@Israel Fernandez thanks for the feedback. I’m testing 3 hooks at the moment for this script. I have a slightly improved script that I want to test alongside it as well (3 hooks). I’ll make the changes you suggested in that one. I also am thinking about making a direct ad that tells them to go straight to applying for the main offer instead of free training and see where that goes. I’ll make him download a teleprompter app too so it looks more natural.
I've studied alot into writing scripts for ads to different niches but i feel one niche that requires more attention is the business coaches/consultants and high-ticket offer niche because they've seen and heard alot of things when it comes to offers in ads and other places to like the DM's, emails, everywhere. They know how these things work and use it themselves. "we guarantee you 15-30 appointments or your money back" "guarantee a MINIMUM of SY/revenue in less than X months by using it." These things are strong offers. but i feel that this specific niche hears this all too often and even offers this themselves. how do we go about setting ourselves apart while still generating interest? Or am just overthinking thIs? @Israel Fernandez
So I have a YT ads agency for high-ticket offers and I find myself wanting to approach outbound more professionally to these ppl in my niche rather than just keep doing the same outreach these coaches/program guys keep getting over and over again from other agency owners. I’m starting my own channel and posting content and I’m wondering, how can I approach reaching out to people on socials and booking meetings? I hear you guys talk about recording PLV’s. How does that work? Do you just find a lead and record a vid on their offer and how you help, or do you ask first if they’re open to a PLV? All I know is that I want to be more genuine and give value to these guys but I gotta be practical and still book appts/close deals… If you were in your smaller phase and want to book appts as an agency like mine what would you do?
@Jashmin Panigrahy thanks. I guess my issue is just I don’t know how to approach the looms in the beginning. I know they should be valuable but how so, what could I do to make it valuable for the client but also keep it practical so I can reach out consistently with it? That’s my real question.
So I hear some people have success running an ad straight towards a landing page with a quick VSL to book a call. You guys recommend a funnel where there is a free opt-in first then they book. Do you guys see success with the first method? I know in the ad creative it's probably more enticing to pitch free stuff but wont they still convert just fine getting them onto the main landing page and having the CTA to have them watch the VSL for more info? 2nd Question If i'm running an ad straight to a VSL landing page with the calendar to book in there, should the YT ad itself be more direct and pitch to book a call or should it pitch the VSL as a way to learn more?
@Israel Fernandez so having the opt-in there is as a tool to mainly qualify people? Is it just because it's a small level of commitment that shows intent or is there more to the actual opt-in than that?
I was in a call with a prospect and it didn't end up closing because one of his main concerns was that he heard from a friend of his that when he ran yt ads it tanked his main channel even though it was on a separate YT channel. He said that google knows when you run ads on YT and tries to limit your organic so that you rely on ads more. He didnt want to sacrafice his organic traffic for yt ads. I don't think this is the case but I just want to verify. Is this true? Do you guys get this objection sometimes? How do you guys handle it if so?
I just started this campaign for a client and it hasn't spent. It's only been a day so I'm not sure if this is supposed to be happening or not. Also I know it's good practice to have this 5 campaign, 5 diff types of targeting, 5 ad structure but is the budget split the right way? Goal is just to establish a small proof of concept. Should I use less campaigns and increase the spend on the ones I keep or should I stick with what I have with the spend?
@Brian Moncada that makes sense. But right now I'm selling offers where the adspend is around $1500/m, as a starting budget. I'm going with that since I thought it's enough to play around with for a 2-3 months and establish something, then increase. Is that enough to get enough data to establish proof-of-concept in the beginning?