Media-Buying Rabbithole

I know creative is most important for YT Ads. But there’s not much out there on actually optimizing campaigns, so I’m confused.

Should I split test everything 1-by-1 myself to find the perfect ad+targeting combo? Where I run (1 campaign, 1 ad, 1 ad group) and compare the CTR of a bunch of various combinations of creatives and targeting all on my own? This means I'll be turning off and on different campaigns alot.

Or should I just let google’s algorithm do the multiple-creative testing inside of the ad group and just focus on split-testing different campaigns (that differ by targeting)?

How do you guys typically do split-tests? When do I take into account stuff like CPL?

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