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Adspend.com
Public • 2.7k • Free
24 contributions to Adspend.com
28d ago
in
Need a master of google ads tracking - will pay for help
Trying to scale YouTube adspend from $1.5k-$2k per day to $10k per day but I don't think our conversion events/tracking is setup correctly. The leads numbers reported are always WAY off compared to what makes it in our CRM. We use hyros to track the true numbers but I want google to be able to optimize well. Anyone a master of this and open to help? Will happily pay you.
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New comment 23d ago
1 like • 28d
Have you set up enhanced conversions? You can schedule a call with you google rep and they can set it up for you.
Jun 18
in
Maximize Conversions or Target CPA?
Is it better to choose "Maximize Conversions" or "Target CPA" for a brand new ad account and campaigns with "Leads" goal?
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New comment Jun 18
0 likes • Jun 18
maximize conversions then switch to target cpa after 7 days or so
May 19
in
Strange drop in traffic quality
I'm no stranger to inconsistencies in the results from ad platforms, however arpil and may have been very strange for me. Compared to Jan-March, the cost per click has been higher, while the conversion rate is significantly lower. The main KPI on the funnel side is the sales page CTR which went from like 25% down to 15%. I've launched new campaigns and audiences, refreshed the creatives, and done winning split tests on the sales page. Is anyone seeing similar issues? I've spoken to a lot of businesses who have had a similar experience.
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New comment May 23
0 likes • May 21
Also, the audience signals that you've given google, there millions of people in that audience, and google basically has different types of audiences within that audience. Think of it like small pockets of audiences groups within your audience signals you've given it. And for some reason google could have placed you in the wrong group of audience hence the drop in quality. But again, don't worry, let it spend and give it time 4-8 weeks and it will figure out who your audience is again. So yeah, that's my take, you must have made a change in account or something because the only other thing I can think of is, the time is up with your ads - which will be unlikely, but have you checked your average imp frequency? If it's more than 2+ times t cold audiences then your ad has fatigued. Or the audience is too small, or you've captured all the conversions that were the best conversions available and now you just have to take what it's giving you. which again is highly unlikely. Be sure to let keep us posted when you've solved this would love to know what the issue is.
1 like • May 22
@Luke Alderson Really? I don't understand what the issue could be then or what has caused this - i still have a slight feeling it's got to do with adding a new conversion goal, even if it's secondly - maybe it's kinda messed up with your data but again that unlikely. Let me know when you figured it out. Thanks @Uzair Farooqi he might able to give a better insight
May 21
in
Youtube ads getting stricter?
Hey all, has anyone else noticed youtube ads getting stricter? im running a make money offer, and it seem as tho any testimonials are getting my ad rejected? ive tried putting dislcaimers every time a testimonial comes up and any time a claim is made but its still happening, anyone got any tips?
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New comment May 22
0 likes • May 21
I'm running make money offer, but I haven't had any disapproved ads and I don't have any disclaimers. But I don't make any bold or big claims rather I speak more of the pain points and regret they'll have if they don't start etc. But, yeh, have you appealed it? What they said? and is your offer related to crypto because there well strict with that and don't even let you remarket.
0 likes • May 21
@Lou Lundi thanks, yeh plenty of CTA's but many people say that longer the video the higher your cpm will be so you should keep it 1-3 mins max
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