Operation take over Melbourne – Pt 1 🦘
Thought it would be a cool little project to document my journey to taking over Melbourne. I usually do a bit of journaling but decided to also turn it into posts to add value to others and keep me more accountable. Before embarking on this journey I had lived overseas for the last 4 years and had spoken to no-one back in Melbourne so when I arrived back I was starting at completely zero. I was in the process of starting my business so did not want any distractions. Once getting back I did a couple of little events and got a little bit of momentum, but then the business got so many fires I had to stop and go full monk mode for around 8 months and lost all momentum. But, now I am back and back into the swing of things! One of the big things that I have noticed is the importance of social momentum. If you don’t do an event or post decent preselection stories people quickly forget about you. As a result I have been focusing on doing fortnightly events and mixing up the event type from top of the funnel to bottom of the funnel events. When I first got back into doing things my first event I had 2 girls show up, my next event I had 4 and the recent one I did I had 5 (social momentum). One of the interesting thing that I have noticed is that girls often message among themselves to see if they are coming to the event and if they are the others are much more likely to come as well. This however is a problem if they don’t know anyone. I try to counter this by saying they can bring friends, but then if none of her friends want to come she does not either generally unless she is quite confident and out going. Curious if anyone has a suggestion on how to overcome this aside from have a good IG account and preselection content? Doing events on different days works well also. Quite a few of the girls that I invite to things are always working on a Friday night when I have the event so doing one on Thursday had more show up and there was also less competition in the form of other events.