One of the most fascinating things I see is content agencies reaching out to me via cold email to help me create content. And video editors DMing me saying how they can make my content go viral. Sometimes I look them up only to see nothing. No content on their own channels, almost no online presence at all. (I get all sorts of other crazy offers via cold email and DMs as well but when it's related to content specifically it feels extra odd). I honestly send them all straight to spam and delete them, but that's just me. I don't have time for it. I meet all the awesome professionals and clients I need by creating content and networking on social media. Why would I (or anyone) trust you to help me get business with content when you don't use the same mechanism to grow your own business? It doesn't make sense. Is it possible to get clients with cold email? sure. Is it the best way to get clients in 2024? no. And how many people did you annoy along the way? Probably a lot. Will they remember you? Probably not because they deleted the email so fast trying to get you out of their inbox. But that's really besides the point. Warning sign #1 cold email is a bad idea. The first thing any cold email guru tells you to do, is to go signup for another email domain and to start "warming" it up so you don't destroy your real domain by sending out spam. What does it say about cold email that you need to go to such lengths to avoid detection and protect your real domain from being damaged? People don't want your cold email in their inbox. And how much time will you waste trying to craft "the perfect cold email" that .01% of the people open and respond to? Instead of priding yourself on your cold email game, pride yourself on your content game. You only have so much time to get good at something. Don't hedge your bets either, a little cold email, a little content. You'll be bad at both. Email is not a channel that people want to be interrupted on. People go to their email to get stuff they actually signed up for, and to interact with people they know.
Hi! Welcome to the Content Academy. This community helps entrepreneurs in the content era get the tools and resources needed to generate sales and make an impact on the world. Step 1: Introduce yourself below! (✄ copy/paste template 👇) Where are you from? What are you working on? What immediate help do you need? Step 2: Discover How to Unlock all the Classroom Resources ------------- Best practices in this community: • Level up by posting insights and thoughtful comments. • Help others level up by liking 👍 good posts and comments. • Be kind • If you need help, just ask the community 💪
@Stephen G. Pope very cool :-) I am in the greater Albuquerque area, more specifically, Los Ranchos de Albuquerque, a.k.a. the North Valley. There’s a really cool Coworking coffee shop in my neighborhood called Los Ranchos Bakery and also an awesome awesome one in the downtown area called curious toast. I would be happy to meet up sometime :-) What do you get out to Burque for on the regular?
Anyone recording live calls with multiple cameras simultaneously on the Apple ecosystem? I have two iPhones 📱 an iPad, and a MacBook 💻 and an iPad and I’d like to use 2-3 camera angles and good quality, audio (using mic’s 🎤 for percussion 🪘 and vocals) through my mixer to be presented on the call. Advice or examples?
How do I invite someone to this community? She’s a midwife w existing online offerings and needs to bring it all to one place, she could benifit from what you offer she allready has content via podcast etc etc!
