Uncle Jimmy is out of this world
Friday last week I was on an ads coaching call with Jimmy, wondering why my winning DCT ad stopped working. I assumed it was ad fatigue, and was looking for advice to innovate. He looked at the day breakdown and saw that we hadn't gotten a lead from the ad in 10 days. Immediately, he said there's probably something wrong in the setup. We went in and looked, and for sure, Facebook had for some reason decided to remove the banner image in all my lead forms. (Check all your ad accs btw, this happened literally on all my lead forms for all clients.) Hence, the lead form performed way worse than usual. I changed the form back, and this week we're at a $9.35 (!!) CPL from the ad!!!!! I probably wouldn't have spotted the lead form error for another week otherwise and would have probably killed this ad.... lol. @Uncle Jimmy Mitchell's knowledge cannot be understated. (Included GIF of Unc solving the FB lead form Kira case)