Question about campaign structure
Hey, quick question! I'm working in the real estate niche and testing out a new concept. I could really use your advice on how to best structure it. The idea is to create ads for different avatars of people looking to sell their homes: expanding families, seniors downsizing, sellers of unique property types, etc. Each avatar will have multiple creatives that address specific pain points. My question is: Should I create a separate campaign for each avatar, or run a single campaign with one ad set per avatar? Please note that since I'm in the housing niche, I'm limited to broad targeting at the ad set level. THANKS!!!!