Low Quality Leads - Meta Ads
Hey folks, I'm dealing with a major issue in my agency—client churn. Most of my clients only stay for a month or two because of low-quality leads. I generate leads through FB & IG ads and send them to a Facebook lead form, then prequalify with GHL (you know the process). But the problem is: - Many leads enter wrong numbers or just don’t respond after filling out the form. - Even when I follow up within 1-2 minutes, calls go to voicemail, and messages get ignored. I tried using a landing page instead of a lead form—it helped slightly but didn’t solve the issue. I also use toll-free numbers instead of local GHL numbers (due to cost), which might be affecting pickup rates. This is hurting the business—I constantly need new clients, and even my confidence in the service is taking a hit. If anyone has insights on improving lead quality, follow-up rates, or Meta ad strategies, I’d really appreciate it. Any advice helps—don't hesitate guys to leave a comment if you know smth i don't know related to how i make the leads better with meta ads, make the hole process generate at least ppl who take the phone and reply back to my follow up not just random guys like they are bots or smth 🙌