So I'm currently running a Meta ads lead gen agency targeting landscapers/contractors. I've got my first paying landscaping/contractor client on board and the results have been solid - 25 leads in under 2 weeks, he's out quoting consistently and sitting on a strong pipeline of work. Really happy with how the campaign is running. Now I'm trying to land my next 2-3 clients and I'm debating the best approach. I've been doing WhatsApp cold outreach to contractors using a script built around the results from my current client, but the volume is low because WhatsApp bans for too much outreach and most people don't even open it. My question is - for those of you who have scaled past your first client, did you rely mainly on cold outreach to get the next few, or did you run your own Meta ads to generate inbound leads for the agency itself as soon as you got that first client? Should I wait until I have a full month of results and then run ads using that as proof? Should I start running ads for my agency now straight away? Or should I just stick to cold outreach for now and keep grinding it manually? I want to get more clients in asap so any advice from people who've been at this stage is appreciated.