@Uncle Jimmy Mitchell This is just becoming my new way of DM'ing Jimmy but doing it in the group so everyone can see Pixel seasoning! The idea of training your pixel to know what type of leads are good Am I right in saying that if I do let's say a conditional lead form that qualifies people on age (completely hypothetical scenario to make my point) where everyone over 50 is directed to a thank you page with a pixel and the viewers on this page are registered as leads. And everyone under 50 is directed to a seperate page The pixel will learn and start to show the ads to more people who are registering as leads or the same demographic and my results will get exponentially better? This sounds great. I'm just wondering is this something you or anyone is proactively doing? And if so does it come with any contingencies. General recommended minimum spend, certain number of qual q's etc Would this actually give me a noticeable increase in results in your opinion Thanks guys, keen to learn more if i can