Hi guys I am wondering what are your views on outsourcing tasks and how do you decide which tasks to outsource and which to stick with doing yourself?

You can literally hack your video editing speed. It used to take me 3 hours to edit a high quality video, now it takes me 25 minutes. Here's 5 plugins I use to do so: (I cut and do sound design in Premiere and I edit in After Effects. All of these are After Effects plugins.) - Animation Composer (Paid): Animate layers and text without keyframes - AE Juice (Paid): Presets and stock video within after effects - KEase (Free): Automatically ease your keyframes and copy and paste easing. You can even save your custom eases in here. I use this for zooms. - AtomX (Paid): Presets, I mainly use this for transitions. (basically AE Juice, but higher quality.) - Motion Tools Pro (Free): Sequence your keyframes and quickly adjust your anchor point. Lots more but that's what I use it for. Here's an example of a video I edited using these plugins: https://www.youtube.com/watch?v=ZxUZTtPSYK4&ab_channel=zeromrtn Happy editing everyone 🙂

I was reading an article yesterday in which it asked “does scarcity increase sales when selling services?”. I was thinking about this and I came to the conclusion that provided the use of scarcity is genuine then it’s probably not only effective but also easy to implement. There are a number of ways that we can help use scarcity when it comes to selling our services. WE CAN ONLY TAKE ON A LIMITED NUMBER The one method I feel will be most effective is that because we sell individualised services we can realistically only hope to service a limited number of clients in any one month (especially if we are offering bespoke products) So the approach I am using is that we can only take on a limited number of new clients and we will be adding people to a waiting lists once we have our monthly quota. If I was selling something like a course or coaching program I would probably use bonuses as an incentive for people to take more immediate action. However when you do this you have to stick to your guns and don’t make any exceptions. The WIGIG strategy (when it’s gone it’s gone ) only works if you stick with it! If you feel compelled to continue an offer you can swap out bonuses but never be tempted to give people who missed your deadline the exact same package. If you do your credibility will be compromised and no one will trust your next scarcity ploy! I’d love to know what works for you selling your services plus what are your views on the use of scarcity as a way of getting people to take action?

I was asked the other day by a client what is the difference between a referral and a review on Google, Facebook, and Trip Advisor, and I have to admit I spent a good couple of minutes coming up with the answer. Then it occurred to me 𝘢 𝘳𝘦𝘧𝘦𝘳𝘳𝘢𝘭 𝘪𝘴 𝘢𝘯 𝘪𝘯𝘥𝘪𝘷𝘪𝘥𝘶𝘢𝘭 𝘳𝘦𝘤𝘰𝘮𝘮𝘦𝘯𝘥𝘢𝘵𝘪𝘰𝘯 𝘧𝘳𝘰𝘮 𝘰𝘯𝘦 𝘴𝘢𝘵𝘪𝘴𝘧𝘪𝘦𝘥 𝘤𝘭𝘪𝘦𝘯𝘵 𝘵𝘰 𝘴𝘰𝘮𝘦𝘰𝘯𝘦 𝘵𝘩𝘦𝘺 𝘬𝘯𝘰𝘸. They believe the product or service that they purchased and are happy with might also be suitable for their friends, family members, or colleagues. 𝘈 𝘳𝘦𝘷𝘪𝘦𝘸 𝘰𝘯 𝘵𝘩𝘦 𝘰𝘵𝘩𝘦𝘳 𝘩𝘢𝘯𝘥 𝘪𝘴 𝘢 𝘳𝘦𝘤𝘰𝘮𝘮𝘦𝘯𝘥𝘢𝘵𝘪𝘰𝘯 𝘵𝘩𝘢𝘵 𝘪𝘴 𝘪𝘯 𝘵𝘩𝘦 𝘱𝘶𝘣𝘭𝘪𝘤 𝘥𝘰𝘮𝘢𝘪𝘯 on a website or review platform. Reviews are usually a heartfelt and an in-the-moment expression of satisfaction or dissatisfaction with the product or service the customer has just experienced. The big difference is that once a customer has left a review it is there on the site for everyone to see. It continues to generate new customers day in and day out. So whilst a referral may directly lead to more business initially a good 5-star Google review for example could be responsible for many appointments and sales in the future years to come. You can ensure you get as many reviews & referrals as possible simply by asking customers for them. When a customer is happy with the service you have provided they are usually more than happy to recommend you to others (by word of mouth) or the digital equivalent is to post a review on a review site or sites. We have found the best way to get reviews is to send a 2-way text message to the happy client asking them if they would be kind enough to leave a review on either Google, Facebook, or another review site. This should be sent out around 30 mins to an hour after the sales meeting has been completed. It should be in the form of "an initial thank you for their custom" and then a simple question "Would you be happy to leave us a review? ..." Nothing complicated or pushy just a simple request. By getting the timing right most people who are pleased with the service they have received from your company will be happy to leave a review.

One of the greatest ways to grow your business fast is to find people in your industry who aren't doing as well as you (there are probably a few, even if you're struggling); and if you find out who has a good reputation, but isn't making any money, then you can probably take over their clients, their business, integrate it into yours incrementally. This might be a opportunity using your creator and marketing skills to significantly improve a company and its future either as a complete take over or profit share 👍 Just imagine if you can 2x 4x revenue or even better that is a serious turnaround. It might not even cost much to service these new clients; you can pay the company a share of the revenue generated by their clients, and they'll probably make more money doing nothing than they currently are by working themselves to death. These companies may already have some pretty good salesmen, who you can take, put out into the field, give them INCREDIBLY generous commissions for their first sale or first couple of sales. Have them bringing you more business, making their old company more money than it had made (cause you can do things more profitably), and everybody wins (more importantly, you grow your business 2-3 times). Even if you don't end up being a successful bidder, just the process of looking to buy another business will teach you so much about what they do, They'll answer so many questions (it's amazing what some businesses will open up to you if you're looking to buy), so even if you don't end up with the business, it DOES make sense to learn so much about the business, to learn so much about what other businesses are doing

Hi everyone, Let me know what you think! :) Thanks https://www.loom.com/share/e1ef51ba9d084dba9a750e87ec8dfed9?sid=9e4ccca6-7a14-4d8c-8cff-7329d35d4b60

I have learned from 40 years of marketing these 4 reasons are some of the biggest for lack of success or failing to scale. 1. Lack of focus (Doing too many things at once) 2. Lack of clarity (Not knowing what you want to achieve) 3. Lack of accountability (Not having anyone to report to) - Why am I doing this? 4. Lack of systems (Not knowing what to do next) Master these 4 things and you’ll create a blueprint for success.

Are you missing hidden opportunities to get FREE or low-cost marketing? I find that business owners always assume that they will need to pay to advertise everywhere but often some of the best opportunities are actually available for FREE or potentially you could even get paid for them. Trade journals, publications, and local newspapers are all looking to fill space so if you have something interesting to put in there, that could be a hidden opportunity for you, something you could use to increase the awareness of your name, brand, product, or service. As creators this is especially true don’t ignore the offline world there are many opportunities there a fewer people exploring them. This of course applies also to online sources as well such as blogs, news websites, and even those sites that curate content in your industry. Also things like being a podcast guest can be a massive boost to your reputation and brand on a local and national level. Provided you can deliver value without an obvious sales pitch all of these sources can be great places to improve your visibility, reach new audiences, and also greatly boost your reputation as an expert. My good friend @Sean Mize is the seen as the leading expert at writing great articles online. He built his success on being the top contributor to Ezine articles. This enabled him to become a leading light in the online community over many years. So on a local level you could become the expert in your field relatively easily.Why not look at more areas for your content you might be pleasantly surprised how sought after it becomes.

Have you ever created a product or service and it just bombed. You got very little engagement and few or no sales. Often the problem is not about the quality of your product or service and more about your message. It is not focussed on your ideal customer. Before you create a product do your research on the issues and problems your audience faces and then provide this audience your solution. When relating your service to your market don’t just be tempted to just give them your sales pitch. They on the whole don’t care about you or your service !! Make everything you do is about how you can alleviate their problems. The details of the method you utilise to deliver that result, in most cases will not sell your service or product. One really great method of selling a well targeted product to a warmed prospect is to create a story that brings to your client’s attention the potential negatives of not using your service and build on that "fear factor". Make sure firstly you do this with integrity and secondly, and be sure you actually have a genuine solution to the problems they highlight to you. By alleviating your clients concerns to their fears they will feel the relief of having you solve their problems for them. The questions you ask your client to determine what concerns they have will give you an insight into how to effectively frame your offer and services. You will find, the majority clients are less interested in the how you deliver the service (the mechanism) and more interested in the result they can experience from it. When you establish what would be a significant concern to your prospective clients and solve that your worry you will find people actively seeking your solution.

Two Reasons To Have A Follow Up Or Upsell Product After Getting A New Client Top marketers know one thing that so many less experienced seem to ignore or just never knew. These are two of many reasons why you should have a value stack of products and services. In other words more things you can sell to your client ideally at a time when they are in buying mode which is either at the time they purchase initially or when they are experiencing the results of your product or service. 1) You can invest more money to acquire a new client. Knowing that you have a good back-end sales system in place. If your profit on the initial sale only covers customer acquisition cost (or in some cases loss-making) a robust backend you can make the customer hugely profitable over time. 𝘛𝘩𝘪𝘴 𝘸𝘢𝘴 𝘵𝘩𝘦 𝘣𝘶𝘴𝘪𝘯𝘦𝘴𝘴 𝘮𝘰𝘥𝘦𝘭 𝘢𝘥𝘰𝘱𝘵𝘦𝘥 𝘣𝘺 𝘈𝘮𝘢𝘻𝘰𝘯. 2) You can retain your customer and ' lock out ' your competitors when you become the "one-stop shop" for your customer's needs you prevent your customer from potentially buying services from a competitor who may then offer them upsells or products you also sell

Hey everyone - a few weeks ago I made a post about using AI to create my own 'point of view' and how I struggled with this before using AI to achieve this. Since then, I've played around even more with AI and it has helped me frame out my content 'categories' and further refine what I talk about that is DIFFERENT versus everyone else! I made a video showing how I use AI to do this. I'm totally willing to share the prompts and the approach (note: one of my differentiators is that I think prompts are a commodity!). So here's the video - let me know your thoughts and questions. I appreciate your feedback as it helps me refine my messaging :)

It requires a lot of investment to get a new client in any business. Client acquisition of new clients has probably never been harder and advertising costs are likely to cripple some businesses (don't let that be you or your clients). Counteract this expense by selling more to your existing customers. All you need to do to be able to sell more to existing clients is to nurture them before, during, and after the initial sale. It cost far less to add more tiers, products & services and sell these to your existing clients than it does to find new customers because, with an existing customer, you have already incurred the initial acquisition cost. This cost can be covered in most cases with additional upsells at the initial point of the original sale. When you have the right systems in place to continually nurture your existing customers, you can not only make upsells at the point of the initial sale but also by following up and making future sales. You have done the hard work initially to win over your customer's trust and faith in your company, provided you continue to serve them well a good percentage of customers periodically will continue to buy from you over many years. We call this the lifetime value of the customer or LTV. A backend sale is an easy sale to make because you have won your client's confidence. So selling them more additional products provided they precede or complement the initial sale is just providing excellent customer service. Let's imagine a customer buys a camera it would be very bad service not to remind the customer they might need spare batteries, memory cards, lenses, tripod, and bags and that's just at the point of sale. Imagine over time you build a relationship with this customer you might offer them training, webinars, books, courses, and much more. All these products and services are possibilities even if you don't stock the product yourself. You could either sell another company's product as an affiliate or alternatively you might use these additional products as part of an upgrade bundle add-on service.

Hi, I'm trying to find an app that can auto send dm to people that comment on my posts with a specific word. I use manychat for IG but need to find something similar for Linkedin. Any suggestions?

Who is in your dream 100? Are you ready to take your business to the next level? Well, have no fear because the Dream 100 strategy is here! And let me tell you, it's not your typical boring business plan - it's actually pretty fun! First things first, let's figure out who your ideal clients are. Do they have big budgets so can afford to spend big, or are they growing companies that have been growing well but might need a little push to seal the deal? Once you've got that figured out, it's time to dream big! It's your dream 100 after all. What kind of product or service are you looking to sell to your ideal clients, will you be looking at getting them in your pipeline with a low-cost sale initially or maybe a free incentive or a lead magnet? Then you'll be in the position to upsell, cross-sell, and even down-sell your other services and products. Are you Dream100 clients online only or do they own physical premises that you can visit? Now, here's where the magic happens it's what makes the Dream 100 strategy work. It's called the Pareto principle. We focus on a small group of ideal clients who can really take your business to the next level. You don't waste your time and resources on the rest. Keep in touch with them here and there, but don't go crazy over them. Instead, put your energy into getting the attention of the dream 100 clients that you really want. And guess what? You don't have to do it alone. Get some influential people to try your product or service and use their name to your advantage. It's all about that authority or social proof. If you already have testimonials from clients like your Dream 100 you can use those to enhance your authority as the expert in your niche. So this is where the pedal hits the metal. Pick 100 clients that you really want and make it your mission to get their attention every month. It's like a game! Even if none of them buy from you right away, you'll still be on their radar. And the best part? It's super cheap!

Hi, I'm really excited to be here, but feeling like a total newb at the moment...I upgraded my zapier last night and set up some automations (Following the steps in Stephen's Youtube videos - the google drive to airtable to youtube one, and then just the simple google drive to youtube one...they test fine but when I turn them on they haven't triggered automatically once. Is there something simple I'm missing? Thanks!

Strangely enough almost every business owner believes this but it’s probably not the case. What if you tell you that …. If you have been in their business for more than a couple of years you already have plenty of leads at the touch of a few buttons. Confused? Don’t be I am talking about your past (possibly dormant) and even current clients and prospects in your database. If you have been going for more than a couple of years you literally have an untapped GOLDMINE In fact, someone you have be in sold to, been in contact with just spoken with in the past is 60x more likely to buy from you again than someone you have never made contact with before. So why is that it’s because these people know, like, and trust you and possibly in some cases your team, But here’s the really good news that means it's going to be much easier to make new appointments and sales with these people. You just have to make them a great offer related to their original purchase, People you have either sold to or at least have expressed some interest in your products or services cost at least 5x less than acquiring a new prospect. When did you last contact your existing customers and make them a complimentary offer or even ask how things were going? This strategy puts instant income in your pocket and makes selling your other services much easier than getting new customers.

Hope this information helps you guys convert more of your leads & prospects into sales. Remember the money is in the follow up and nurture. 😎𝗟𝗲𝗮𝗱 𝗖𝗮𝗽𝘁𝘂𝗿𝗲: When initially capturing leads look to get the highest CTR to optin rate just ask for basic name and email information. Then if possible using a follow up sequence of emails and possibly an incentive to request additional information most useful of which is a mobile phone number. (This will be invaluable) 👊𝗔𝘂𝘁𝗼𝗺𝗮𝘁𝗲𝗱 𝗙𝗼𝗹𝗹𝗼𝘄-𝘂𝗽: With the right automated follow-up systems in place, you can promptly and consistently follow up with leads. Automated messages via personalised emails, or text messages can be sent, ensuring that leads receive relevant information and nurturing based on responses. 👧👦𝗣𝗲𝗿𝘀𝗼𝗻𝗮𝗹𝗶𝘇𝗮𝘁𝗶𝗼𝗻 𝗮𝗻𝗱 𝗖𝘂𝘀𝘁𝗼𝗺𝗶𝘇𝗮𝘁𝗶𝗼𝗻: Automated follow-up systems can be tailored to each lead generated based on their interests, actions, or questions during the nurture process . This level of personalisation increases the chances of converting leads into clients in the future. By using CRM tagging features you can segment your lists so your leads only get sent relevant emails based on previous responses. 🚀𝗘𝗳𝗳𝗶𝗰𝗶𝗲𝗻𝘁 𝗟𝗲𝗮𝗱 𝗡𝘂𝗿𝘁𝘂𝗿𝗶𝗻𝗴: We’ll tagged and segmented lists combined with automated follow-up enable you to nurture leads efficiently and at scale. You can deliver valuable content, share relevant resources, and provide focussed information. 👣𝗧𝗿𝗮𝗰𝗸𝗶𝗻𝗴 𝗮𝗻𝗱 𝗔𝗻𝗮𝗹𝘆𝘁𝗶𝗰𝘀: Using a good tracking system such as Facebook pixels and Google analytics or other commercial options allows you to track engagement, measure the effectiveness of your campaigns , and evaluate the success of your follow-up efforts. The insights these provide help refine your strategies for future lead-generation campaigns. Most importantly you can retarget your audience. What methods are you using to nurture your lists and prospects and convert them in to paying customers?

Don’t immediately send out sales pitches . 🥺 Do things differently! 👍 Here are three ways you can make that initial opening to new contacts to help you stand out and start meaningful relationships: 1️⃣ Research your connection: Take the time to 𝘭𝘦𝘢𝘳𝘯 about the person you just connected with. Check out their profile, read their articles, and find common ground to start a conversation. 2️⃣ Create a compelling icebreaker: Use what you learned in your research to write an icebreaker message that speaks 𝘥𝘪𝘳𝘦𝘤𝘵𝘭𝘺 to them or makes them smile. 3️⃣ Follow-up: Don't be afraid to follow up if they don't respond right away. Send a friendly catch up or you could try connecting with them on another platform. ALTERNATIVE OPTION Now this might not be your thing but another great way of making yourself stand out in the crowd is to send a short video. Make it relevant to them a good tip is to imagine what you would say if meeting face to face and use that for guidance. Remember, Social is all about building relationships. Take the time to craft personalized messages and watch your connections (and business opportunities) 𝗴𝗿𝗼𝘄! 💼 Share your favorite personalized icebreaker tips in the comments below!

Have you got a contact us page on your website? Well, it could actually be costing you money, and here's why. If you generated a lot of inquiries in a short space of time you'd be totally overwhelmed by the replies now we all know what usually happens with most contact us pages. They get forgotten may be for a few minutes but in most cases, it can be days, weeks , even never in some businesses. Did you know that by waiting 30 minutes to reply to an inquiry your odds of qualifying that lead reduces by 21 times compared with answering in 5 minutes? It's actually even higher if you are one of those very rare companies that reply in less than 2 minutes. But realistically very few companies answer a request on a contact us page in anything like 30 minutes. Does yours? You see your customer doesn't distinguish between a phone inquiry, a social media page inquiry, or a website inquiry they expect an immediate answer (or at least almost immediate) So why is it that so many web designers still put "contact us" pages on websites? It’s because everyone a few years ago was told that it was a way to stop receiving spam emails only problem is its also the most effective way of losing clients and subsequently sales. But I have good news for you there is an easy solution to this problem which can easily be installed on any website in a few minutes. It will allow your business to send a message directly from your website (hands-free) and also continue the conversation with your prospect on their mobile phone or PC at their convenience. This means you don't miss any inquiries, your customer gets the answers they need quickly and you get sent a text prompt to let you know you have a new request or in many cases even appointments booked in your calendar. When a prospect completes the form by entering their name, email address and ideally mobile phone number an AI Sales Bot (or Droid) can start a conversation with your visitors and help them or book them in your schedule based on their responses.

" How to automatically STEP by STEP generate more appointments and sales by automating the process of collecting reviews from your satisfied customers. 𝗦𝘁𝗲𝗽 𝟭 - Customer purchases and is happy 𝗦𝘁𝗲𝗽 𝟮 - After approximately 1-hour a message (email or text) is sent confirming the client was happy with the experience & makes the first request for review 𝗦𝘁𝗲𝗽 𝟯 - Some clients will leave a review 𝗦𝘁𝗲𝗽 𝟰 - After 1 week send a message giving an unexpected bonus to the satisfied client. Once again and ask for them to leave a review (Do not make bonus conditional of review) 𝗦𝘁𝗲𝗽 𝟱 - After 1 week repeat step 4 𝗦𝘁𝗲𝗽 𝟲 After 2 weeks repeat step 4 By staying in touch with your new client at the time they are most likely to be happy and excited with your product or service you massively increase the chances of clients leaving your business a review. Also if for any reason your clients are unhappy it will give you an early opportunity to "𝘱𝘶𝘵 𝘵𝘩𝘪𝘯𝘨𝘴 𝘳𝘪𝘨𝘩𝘵" and therefore preventing negative reviews which can kill your reputation. Additionally, because you have a system that will bring a steady flow of reviews into your business you can use these reviews in your marketing which in turn will lock out your competitors but also will boost your rankings online. Just think of a virtually no-cost method of generating more and more clients which can run on autopilot bringing you a steady flow of new leads and appointments with your ideal clients.

You client could not care less about you they are interested in what you can do for them , so don't talk about you and your achievements unless they are then qualified as to why that makes you the ideal person for them You can do this by detailing in your profile and calling out in your marketing who you can help and thereby prequalify those who are a good fit and might have need of your services (either now or in the future). Equally, you disqualify anyone who is not a good fit or can't benefit from your services. When you pique a client's interest even at this stage there is a very high possibility, provided you have correctly targeted your ideal customer & you can solve their problems they will end up making further inquiries on the phone or in possibly a text message or DM Your profile summary on any social media can potentially carry a lot of influence in helping a client decide whether they should buy or not. But always be aware that whilst you want to capture your prospect's attention you don't want to be hitting your prospects with a blatant sales pitch because that will just put your prospect off. Most people love to find solutions to problems so are happy to buy from you if you can help them but most people, don't like to be sold to. If you want to win your prospect over just provide them with some useful information about what you can do for them. Let them know that you 1) You understand their problem 2) You have a credible solution to that problem 3) Can demonstrate your ability to solve that problem 4) You provide them with social proof that you provide you with authority and credibility

I show you step-by-step how I get a lot of editors to come to me as opposed to spending time searching for them. This is a response to @Jacob Zangel and @Trey Tanella who asked me how I hire my editors and thought it would be useful for the rest of the community. Here are the groups I use: https://www.facebook.com/groups/419711328203538/ https://www.facebook.com/groups/videoeditorsphils/ https://www.facebook.com/groups/591129660989608/ https://discord.gg/hvhvhCav The form builder I use: https://tally.so/ I can also send you this list of editors so you can contact them yourself if you want. I also have a shortlist of qualified editors I've worked with in the past that I can pass along to you. Just send me a message!

When you offer risk reversal in your offer you make it easier for the customer to get to know you, like you, and trust you which means the barrier to entry is much lower. But there is one important thing not to forget to make sure the risk reversal is appropriate to the product or service you are providing so that the client sees it as something of value rather than a throwaway bolt-on. With some products or services getting your money back is the last of your worries if it fails so you then need to go one step further the classic 'if I don't deliver what I promise I won't charge you' doesn't really put the customer at ease because they will still perceive they are the ones taking the risk. In this case, you need to ensure as well as having a good risk reversal policy you also have testimonials and reviews. The reason is when you can demonstrate that you can provide the product or service you promise and that you have happy satisfied clients they will feel that if it can work for you it can work for me. There's a real difference between "satisfaction guaranteed" and spelling out the details of your risk reversal. Make it really part of your offer, and educate your clients on what you're doing for them, and what you will do to make it worth their while, and what you'll do if they don't believe it's worth their while. Use language that paints a picture of your client's situation in the future so say something like "𝘪𝘧 𝘺𝘰𝘶 𝘥𝘰𝘯'𝘵 𝘨𝘦𝘵 𝘵𝘩𝘦𝘴𝘦 𝘳𝘦𝘴𝘶𝘭𝘵𝘴, 𝘵𝘩𝘦𝘯 𝘐 𝘥𝘰𝘯'𝘵 𝘸𝘢𝘯𝘵 𝘰𝘳 𝘥𝘦𝘴𝘦𝘳𝘷𝘦 𝘺𝘰𝘶𝘳 𝘮𝘰𝘯𝘦𝘺 𝘢𝘯𝘥 𝘐'𝘭𝘭 𝘣𝘦 𝘩𝘢𝘱𝘱𝘺 𝘵𝘰 𝘳𝘦𝘧𝘶𝘯𝘥 𝘪𝘵 𝘣𝘢𝘤𝘬 𝘵𝘰 𝘺𝘰𝘶" Let me know what risk reversal you have built into your offers and maybe together we can all make them just that little bit more powerful and increase your conversions.

𝗦𝗲𝗻𝗱 𝗲𝘃𝗲𝗿𝘆 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗮 𝗯𝗶𝗿𝘁𝗵𝗱𝗮𝘆 𝗴𝗿𝗲𝗲𝘁𝗶𝗻𝗴 𝗮𝗻𝗱 𝘁𝗵𝗲𝘆 𝘄𝗶𝗹𝗹 𝗸𝗻𝗼𝘄 𝘆𝗼𝘂 𝗰𝗮𝗿𝗲 When you use automation say for example with a landing page to obtain the initial personal information from your customers you can easily customize messages and contact them for specific reasons without having to always pitch them. In general, you should only ever pitch a customer every six to ten messages. This doesn't mean you can't send a sequence of sales messages but just remember to deliver more value before you start trying to sell. If you have just managed to collect your customer's email or mobile phone number all you need to do is send a message or email out to them sometime shortly after making the initial sale. Ask them for their birthday and possibly any other important dates such as an important anniversary for example if appropriate. If suggest you should use a carefully worded email or text message saying something like " Can we get your birthday for our records because we'd like to celebrate with you on the day?" that way you can easily obtain this information (it might be nice to send then a simple acknowledgment and a gift or coupon of some sort. You can then either take them to a web form or they could just type in their birthday in reply to a text message you send them. Once you have their birthday in your follow-up system (CRM) you can follow up with them at the time of their birthday. You might like to also create an automated follow-up email sequence that starts a few days before their birthday. But remember, don't make the messages you send out feel too much like just an excuse to just sell, sell, sell. Be genuine and your customer will be so pleased you remembered their special day and may even contact you and buy from you. You could if you wanted send them a special birthday offer which is a limited one-time offer available during the week or month of their birthday only. It might be in the form of a dissolvable digital coupon or could be a web page with a built-in timer that expires on a specific date.

Hey all! Hoping I could get feedback on the scripts I’m working on. These are what I’ve come up with after going through the initial lessons. @Stephen G. Pope , would I just read these directly into camera and that’s it? I may throw relevant broll over it, but not sure if I need to more. Thanks! Problem Aware 1. If you're a busy Saas company and need more video content, Then you should turn your software demos and into a trail of breadcrumbs that bring qualified leads to your website. 2. If you are spending too much time on 1:1 demos and need a better way to convert your leads, then Create an engaging demo that gets cut into mulitple short clips. Use these short clips as breadcrumbs that will convert leads into sales without sacrificing your time. Agitation: 1. If you’re a SaaS founder and want to convert more sales with software demos, Then stop relying on one of 1:1 sessions. Instead, partner with a creator who can create the outline, record the video, and create multiple outputs for a mini social campaign. Solutions: 1. Here's how you can turn your software demos into a content pillar. Write your outline for your presentation with the intention to pull multiple short clips. Then hire a content specialist that can organize your clips in one place and distribute them across all social platforms.  All you need to do is show up, and record your demo! The content will be edited and distributed without sacrificing your time.

Upselling/ Down selling & Cross-selling opportunities for additional revenue most companies miss out on. A𝙨 𝙢𝙖𝙣𝙮 𝙖𝙨 𝟯𝟬% 𝙤𝙛 𝙥𝙚𝙤𝙥𝙡𝙚 𝙬𝙝𝙤 𝙖𝙧𝙚 𝙤𝙛𝙛𝙚𝙧𝙚𝙙 𝙖𝙣 𝙪𝙥𝙨𝙚𝙡𝙡 𝙬𝙞𝙡𝙡 𝙖𝙘𝙩𝙪𝙖𝙡𝙡𝙮 𝙩𝙖𝙠𝙚 𝙞𝙩? Some businesses might have a slightly higher average uptake rate than 30% and others could be lower, but how much additional income could that bring to your business if you used upsells or increased the frequency in which you used upsells? Remember that just because someone didn't take up your initial upsell offer this time that it should be rejected for future campaigns. Everyone has different circumstances, these are constantly changing so it's entirely possible someone who isn't a suitable buyer this month might possibly become a buyer in say 6 months or a year's time. Unless you know (with data to prove it) an offer doesn't work, or perhaps by its nature, it's a limited supply one-time event don't be afraid to run the same offer again in a few months' time. The key is to stay in regular touch with your client database through social media, email, text, and even phone. That way you increase future opportunities to sell again to your existing clients. 𝗪𝗵𝗮𝘁 𝗮𝗿𝗲 𝘂𝗽𝘀𝗲𝗹𝗹𝗶𝗻𝗴, 𝗗𝗼𝘄𝗻𝘀𝗲𝗹𝗹𝗹𝗶𝗻𝗴, 𝗮𝗻𝗱 𝗖𝗿𝗼𝘀𝘀-𝘀𝗲𝗹𝗹𝗶𝗻𝗴 𝘄𝗼𝗿𝗸 𝗶𝗻 𝘁𝗵𝗲 𝗿𝗲𝗮𝗹 𝘄𝗼𝗿𝗹𝗱. Upselling is asking "Do you want to supersize that?" and cross-selling is asking "Do you want fries with that?" both upselling and cross-selling are widely used in many industries but few marketers and business owners realize how powerful these methods can be and down-selling can be equally as valuable. Let's say you sell a $10,000 service for example it might be example a Mastermind Seminar or similar. Now not everyone will be able to attend the live event but they still might still be a good prospect for future events. Since they have shown some interest in the main offer, they are now qualified as a potential buyer for a video recording of the seminar or a home study course for say $1000. This down sell allows people who for various reasons still want the results of the event. even if they can't attend or can't afford the investment.

Hey everyone! For some reason, crafting a single message through my channels and focusing on one niche has been scary and hard 🤷‍♂️. I just started the Traffic & Sales course and looking for any feedback on my LinkedIn bio and tagline. I appreciate any thoughts, thanks! Current Tagline: I teach professionals how to OWN their on camera presence with modern tools & classic filmmaking techniques without getting overwhelmed. Creating software demos for busy Saas founders Bio: Struggling to create virtual presentations & demos that drives sales? I help SaaS companies create engaging software demos that not only tell their story but also guide users in utilizing their products. 🚀 Amplify your audience reach 🎬 Streamline video content creation 💰 Boost sales with your videos Gone are the days of wrestling with video production complexities. I've combined efficient systems with AI tools that allow me to share daily video content across various platforms. As a seasoned commercial cinematographer, I've fused my 15 years of experience with software & AI passion. From 1:1 consultations to turnkey video campaigns, I collaborate with SaaS founders and teams, producing premium demos tailored to your marketing and sales strategies. Ready to enhance your virtual presentations and demos? Join the Human Creatives Insights https://www.humancreatives.ai/newsletter

Hi Guys, One of my YouTube videos got over 12k views. I talked about how to organize your life and a lot of people loved it. So decided to distill it into the most concise form to give you lots of value in less time. (3min read) You don't need to comment a "word" to access it. Here you go: 1/ Organize Your Mind: Before organizing your life, create order in your mind. What is taking up space in your mind? Write it down in a notebook. 2/ Clarify Your Priorities What are the highest priorities in your life? Mine are: - Faith - Health - Wisdom - Career Define what you value the most. This will direct your focus. 3/ Set Clear Goals Define your goals in: - 3 years  - 1 year - 90 days  - 30 days Example: - $1 million profit with my online business by 31.December 2026 - $100’000 profit by 31. December 2024 - $10’000 profit by 31. March 2024  - $1’000 profit by 31. January 2024  4/ Prepare For Obstacles Life will throw challenges at you, this is inevitable. Ask yourself: “What potential obstacles could I face?” Brainstorm potential obstacles. Be preemptive and strategize how you will overcome them. 5/ Define who you need to become The most effective strategy to achieve your goals is to change your identity. Ask yourself: “What kind of person do I need to become to effortlessly achieve my goals?” Define your new: - Beliefs - Habits  - Traits 6/ Time Allocation Identify your highest priority tasks. Ask yourself each day: “What's the one thing I can do to make everything else easier in achieving my goals?” Block out 3 hours in your calendar and do the main thing without distractions. Inspiration: The book "The One Thing" by Gary Keller. 7/ Optimize Your Energy Dial in your foundations for a high-energy life. - Good sleep - Clean diet - Daily exercise - Clear purpose - Good people These are the 80/20 of optimal energy, the rest is non-essential. 8/ Optimize Your Physical Environment Evaluate your physical environment.

On the call last week one of my action items was to update my LinkedIn to make it simple for people to understand how I can help them when they land on my profile after watching a video. Any feedback?

I spent couple days analyzing top educational creators and found a fundamental video structure they use that keeps us hooked throughout the video. This structure is composed of four essential parts: - Intro: 1. Present a relatable problem. 2. Explain how this video can benefit the viewer. - Act 1: Problem 1. Dive into an explanation of the problem. 2. Share how this problem personally affected the creator. - Act 2: Solution 1. Discover the solution. 2. Explain the solution using a clear and concise list format: - Solution 1 - Solution 2 - Solution 3 - Solution 4 - Act 3: Conclusion 1. Bring it all together in the conclusion. 2. Highlight how these solutions transformed the creator's life or resolved the problem. i hope this was helpful