(And a quick favor to ask) Before I ask a favor, here's how I made more money in Skool by having less stuff: You know how you can sell courses and stuff inside a community? When I learned about that, I put a course for sale in my community and then bravely made zero effort to sell it. And people bought it (yay!) So I was like ...maybe I should put MORE courses in there because like ...more people would buy stuff! Less people bought stuff (boo). So I took those other courses away and left just one for sale ...and more people are buying stuff again. Do what you will with this info. Maybe it will be helpful. Maybe it was a fluke. I ain't even know! FAVOR: Anyone know a way to make the "Buy This Course" part look cooler? You'll see how mine looks at the end of my video (it's not a long video). That part is bugging me. Surely somebody knows how to make the "pitch" part look cool.

I'm not happy with the recent trends in this community. This is a place for genuine conversations and connections with other community owners. This is not a place for you to build your "thought leader" reputation with "4 things I learned in Bali about leadership" type posts and hollow comments. Here's the rules: 1. Don't be annoying 2. No self promotion 3. Don't use chatGPT 4. This isn't LinkedIn: Don't be a "thought leader" (see meme) 5. No engagement farming: Empty content to boost posts and get likes 6. Be positive 7. Make an effort If you see any posts/comments that break these rules - report them. If you're not sure, report them anyway. We're tightening up moderation.

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Friends, if you are on the fence about creating a Skool community, there are probably legitimate obstacles preventing you from taking the plunge. In this post, I hope I can convince and encourage you to not only start a Skool community, but I’ll show you how to build a real, viable business, focusing on your expertise, without creating a course. If you don’t know me, I was a music producer for over a decade working with Grammy Winning Artists from all over the world. From there, I started an online education company teaching people how to become music producers. That company grew (and continues to grow) to multi 7 figures. From there, I sold it and then started Kollege, where I find underground talent who want to get paid to do what they love by shifting into online education. I won’t bore you with details, you can listen to the story here when Sam and I met up. After selling thousands of courses, running a cross functional team, and living in the online education world, I am sympathetic to the many challenges and obstacles you need in place in order to make millions of dollars online. Until now, in order to get paid to do what you love online you needed: - Course: An online course with lots of content that got students or clients results - Sales Calls: A stacked calendar constantly selling people into your course - Paid Advertising: Money -> Ads -> VSL -> Survey -> Book a call - Organic Content: YouTube videos, Podcast, Joint Ventures - Team: Sales team, coaches, managers, operators There have been some alternate versions of this that help the creator, educator, or expert in some way. This could look like having a successful YouTube channel so you don’t need to run ads. Or you find that there are people willing and able to sell on your behalf so you don’t need to be on sales calls. Or you find that a course doesn’t sell as well with your industry so you launch a mastermind with some events so you can focus on connecting authentically with people without worrying about selling. While these attempts have been helpful to the industry, you still need to compromise some version of you or some version of your business.

Now you can use skool in dark mode on your computer and phone. Turn it on/off in your settings. It's not as polished as light mode, that's why it's called "Dark mode (beta)". We know a bunch of you want it, so we figured we'd ship it early and get your feedback. Enjoy 🎉