Most info biz "experts" sell blueprints for businesses we may not want to run.
But every person has different needs, constraints, and styles for running their business just as they would a home.
This is the contrast I keep seeing between the holistic marketing world I was trained in and the info biz marketing tools being sold.
Marketers should be brought in to assess, diagnose, and develop a marketing strategy that INFORMS the tactics and tools chosen.
They are expert consultants who understand the full suite of tactics available but also understand the client's needs and can identify the right problems to solve so they can create a custom solution for that client's situation.
Some firms specialize in specific tactics like PR, media buying, SEO, social, partnerships, etc. but businesses should only go to them once they determine their holistic strategy and know where a specific tactic fits in.
But barely anyone is selling marketing strategy in this online info space.
That's where is different.
He's not someone who sells you random tactics based on the strategy that worked for him.
He understands all the tactics (or has experts who do) but, more importantly, he cares about the person running the business... The impact you want to have, your style and personality, the life you want to live, and how you want your business to fit in.
I was a strategic marketer who spent 15+ years in corporate marketing and he's the only person I've met in this world who starts from the core (you), cares about doing root cause analysis, AND understands fundamental biz & marketing strategy.
This is why I trust he can help people come up with strategic solutions tailored to their desires and situation.
Don't buy the hammers, saws, and schematics for the 3BR house w/a 2 car garage in the burbs that someone built for their needs when you may want a 2 BR apartment next to a park in the city.
PS - This is not an affiliate, #ad, #sponsor post. 🙃 Blake is a solid human with principles and an outlook that aligns with my own and I will celebrate and support anyone who is trying to make the world a more compassionate, curious, and caring place.
PPS - If you're also one of those people and want to figure out what you're here on this planet to do, we talk about that in my skool.