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29 contributions to Facilitator Club
šŸš€ Want Customers to Ask YOU for Workshops? šŸš€
Most facilitators looking for clients on LinkedIn (or X etc) make one big mistake: They donā€™t show how theyā€™ll help clients SAVE or MAKE MONEY. Clients don't buy workshops, they don't buy LDJ, they don't buy better communication. They only want to save or make money (or time which is money). Change this one thing on LinkedIn (and your website), and theyā€™ll be reaching out to you. Hereā€™s what to do: šŸ”„ Update Your LinkedIn Headline & Banner ā†’ Show tangible value you deliver: savings, results, growth, timeframe Examples for valuable LinkedIn Headline ideas: HR Facilitator: ā€œHelping Companies Reduce Employee Turnover by 30% with efficient workshopsā€ Product Development Facilitator: ā€œBoosting Product Success Rates by 25% with PMF Alignment Workshopsā€ Sales Facilitator: ā€œHelping Teams Increase Sales Efficiency by 20% in 3 Months with efficient Customer Experience Workshopsā€ Next: Start posting real results from your workshops! šŸš« Don't use buzzwords or jargon like ā€œLDJā€ or ā€œDesign Sprint.ā€ They DO NOT use these terms, they don't understand these terms! Clients want to see impact, not our tools. Wish you a lot of inbound requests (inbound is when they ask you to help them. It's what everyone loves) P.S: DM me, and Iā€™ll send you the exact prompt I use to create headlines that show how your workshops make or save money.
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New comment 11h ago
0 likes ā€¢ 5d
@Javier von Westphalen ICP is the sales term used to describe the persona - Ideal Customer Profile.
0 likes ā€¢ 2d
@James Bickerton Oh wow, thank you James!
This One Change Will 10x Your Workshop Sales on LinkedIn
LinkedIn is a fantastic platform to sell workshops but Most facilitators are making a huge mistake there. Theyā€™re telling the world they sell workshops. But hereā€™s the problem: Your clients donā€™t know they need workshops. Even worse? Most of them donā€™t even know what a facilitator is. So when you say: ā€œIā€™m a facilitator delivering workshopsā€¦ā€ Youā€™re attractingā€¦ other facilitators. Iā€™ve seen it happen over and over. If you tell LinkedIn youā€™re a facilitator, the algorithm will show your profile to other facilitators. Not your target audience. Hereā€™s the fix that works wonders: Optimize your headline. Your LinkedIn headline is your most valuable asset. It shows up everywhere: ā†’ On your posts ā†’ In comments ā†’ On events People only see two things everywhere: Your name and your headline. Hereā€™s how to fix it: 1ļøāƒ£ Start the headline with the persona and the valuable change you deliver (using what). And no: The workshop isn't the thing they desire! It's the tool you use. Example: ā€œI help product teams develop successful products faster.ā€ Example: "I help HR managers improve the onboarding experience with efficient workshops." 2ļøāƒ£ Show authority. Explain why they should trust you. Example: "Certified Agile Coach | Certified Master Facilitator | 50 EX Workshops" My Example: ā€œ3 Books on Innovation | 20+ Years of Global Experience in Building Innovative Products & Cultures | 500+ UX/CX/EX Workshopsā€ This one change will instantly attract the right people. In the next step I'll describe what to do next to sell workshops on LinkedIn. P.S. Whatā€™s your current LinkedIn profile? Drop it below, and Iā€™ll give feedback. šŸ”” Follow me to never miss a post.
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New comment 23d ago
1 like ā€¢ 25d
@Amarachi Adannaya Igboegwu hey here it comes. You make the same mistake most facilitators make. You say who you are instead of saying who you help in the headline and on our banner. You should show the world the value you bring. I help XYZ reach DREAM GOAL by running efficient 3h workshops or so. Go to canva and grab some professional LinkedIn banner templates to appear more authoritative. I don't know if the missing profile picture is a deliberate decision. If you want to have a good headshot, go to pfpmaker.com and choose the same color that your banner has. Other than that start posting things to make your target persona believe you're an authority in helping XYZ reach DREAM GOAL.
0 likes ā€¢ 25d
@Shun-Luoi Fong Hey, sure here are a few tips to improve your profile. Look also on my feedback on other people's profiles here in this thread. Optimize your headline (this is the most important part of your profile, it's visible everywhere). Helping brands accelerate collaboration, innovation and growth <- isn't tangible enough. What kind of brands do you help? Solopreneurs? Big corporates? Additionaly, you want to state something that clearly makes them say "I want exactly this outcome today". I am an innovation coach but I have never sold innovation. It's nothing they usually ask for. What have you experienced in all your discovery calls with your ICP (ideal customer profiles) is the ONE DREAM OUTCOME they want to reach, what is the big pain they want to reduce. They don't want workshops They don't want facilitation They don't want innovation. They want products that customers love. They don't want strategy workshops They want clarity on what to do next to grow. I love the authority part in your headline. The part where you explain who you help achieve what kind of DREAM outcome isn't strong enough. Also: Use your banner as part of your AIDA marketing funnel. The banner is your ad space to create awareness, let them quickly understand what you help with. I like your brand colors and how you consistently use them in your posts, on your banner, on your featured elements. Btw, you're one of just few people who use Featured perfectly - a link without a description + a branded image. Well done. Don't focus very much on your About section. Only 3% of people read it. So in the end I'd go for one thing: A consistent clear ICP and dream outcome on your banner and in your headline.
šŸŒŸ How I Get C-Level Clients: Part 4 - Make Your Stakeholder Shine
Forget trying to be the star. Your goal? Make your main stakeholder look good. Before the workshop: 1. Ask: "What's your definition of success?" 2. Explore their dream outcome 3. Find out what impresses their boss "When will your boss think - Wow, this was great!" During the workshop: 1. Ask them to support you if things go off track 2. Involve them: "I think this is valuable. Should we continue this discussion?" 3. At the end, check if results meet expectations - so you can still adjust Why it works: - Workshops become more valuable for them - You'll become their go-to facilitator in the future - Their success = Your success The more you help them shine, the better your workshops will go. What do you think of this approach? Share your thoughts! šŸ‘‡
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New comment 28d ago
0 likes ā€¢ Jul 17
@Megan Mozina once a VP at a big German car maker company told me that he doesn't need any help with collaboration or workshops. He just wanted me to convince his "stupid team members" that his idea was great. I said I think our approaches aren't compatible and quickly finished the call.
0 likes ā€¢ 28d
@Garett Bugda grrreat!! Love this Garett!
This is How I Get C-Level Clients
Discovering new clients doesn't always involve direct sales pitches. In fact, I've found that the best way to get new clients is not by trying hard to convince them. What does that mean? I've been working in the innovation business for 15 years. I know that it's crucial to keep making your product better by talking to customers regularly. For us who run workshops to help customers solve their problems, those problem-solving workshops are our products. So, to get new clients, I reach out to successful senior managers on LinkedIn, like C-Level, SVPs, and VPs. I ask if I can spend 15 minutes learning from them about how they solve problems inside their companies. If they agree, I curiously ask a lot of questions about their process. Why do I do this? - People like feeling important, like heroes. They like being asked for advice. So, I give them what they want, and that makes it more likely for them to say yes to my request. - Sometimes, they just tell me how they solve problems without asking me anything. That's okay - I still learn a lot. - Most times, they ask why I want to know. When I explain my approach, I often hear, "You didn't try to sell anything, but you've sold yourself perfectly." - Success! If you're interested in learning more, please feel free to ask below. PS: What's your approach to finding new clients?
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New comment Oct 3
2 likes ā€¢ Oct 3
@Damian Kingsbury no need for LinkedIn Premium or Sales Navigator. Linkedin works perfectly as a lead generation platform. The only mistake that facilitators make on Linkedin is telling the world that you .... are a facilitator. Barely anyone understands this term PLUS you're attracting other facilitators. Connect with me on LinkedIn and I can give you some advice on how to attract the right people on Linkedin (click on my profile image to see the linkedin link)
0 likes ā€¢ Oct 3
@Aja Jackson learn how to make incredible offers they can't say no to. Use Alex Hormozi's $100m offer framework.
Making something free without looking cheap: Hello Pro Bono Design Sprint
I've been consistenly DMing potential clients (thanks @Adam Egger ), attending networking events and getting myself out there which has helped start a steady stream of interest. However I wanted an ever-green product offer that would drive lots of interest by being free but not cheap whilst giving lots of value and lastly position myself as doing good, hello Pro Bono Design Sprint https://probonodesignsprint.scoreapp.com/ If you're thinking of doing the same bake these 3 things in 1. Make it a limited offer "Once per year" 2. Have a close date on when applications will no longer be accepted "Thursday 1 August 2024" 3. Directly address your target audience "Early-stage technology startups who have a great idea but no funding to do it"
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New comment Sep 25
Making something free without looking cheap: Hello Pro Bono Design Sprint
4 likes ā€¢ Jul 23
I'm happy I could help you start your DM outreach James! I have a similar approach, but I never give away workshops for free. I offer a free (or inexpensive - under ā‚¬1000) 60-minute keynote on innovation ("How to Create a Truly Innovative Team/Company"). These sessions are my door opener. These short sessions sell my workshops and my innovation masterclasses. The innovation masterclasses, in turn, lead them to want to sign ongoing retainer contracts with me.
1 like ā€¢ Sep 25
@Oluwaseun Akappo It's not the price, it's the value they get. The price doesn't matter in big IT. They want a lot of value as quickly as possible. And they don't like anything risky. So by giving away the inexpensive session I deliver value (explaining how I improve UX, CX, EX with efficient workshops) and I prove that I know what I'm talking about.
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Adam Egger
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@adam-egger-8572
Global Innovation Coach & 3x Author | Empowering Teams with Human-Centric Strategies | Conducted 500+ CX, UX, and EX Workshops on 5 Continents

Active 12h ago
Joined Feb 20, 2023
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