How to Sell with Confidence: A Must-Watch AJ&Smart Video for Aspiring Facilitators and Consultants

Whenever people tell me they don't get enough clients I send them this fantastic video created by AJ&Smart. It's full of gold! If you are looking to improve your sales skills to be able to sell with confidence simply spend a few minutes watching this video on how to correctly sell ideas, workshops, and services as a facilitator or consultant.

How We Sell 6-Figure Workshops - Our Top 12 Selling Techniques - YouTube

The video provides examples and tips on how to apply simple tactics in the sales process, making it a great resource for anyone looking to improve their sales skills.

Here are some points mentioned in the video that most people forget to talk about when selling workshops (or anything else):

The burning platform: Explain the downside of not progressing with your work. Paint the picture of what life would be like without your solution.
WIFM (What’s in it for me): Explain the benefits for the client as a person, not just a professional. Consider how your work will make their life easier, give them credit, or make them happy.
WIFB (What’s in it for the business): Elevate the ROI and talk about the macro benefits for the business. Consider the additional benefits, such as skills transfer, demand creation, or risk reduction.
Charge for the outcomes, not the methods: Link your fees to the value of what you deliver, not the time and materials. Look beyond the project outcome and consider the other valuable things you deliver.

I see this video as a must-watch for anyone looking to improve their sales skills and sell with confidence.

Adam

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