This is How I Get C-Level Clients
Dec '23 (edited) in Career & Getting Clients 💰
This is How I Get C-Level Clients
Discovering new clients doesn't always involve direct sales pitches.
In fact, I've found that the best way to get new clients is not by trying hard to convince them.
What does that mean?
I've been working in the innovation business for 15 years. I know that it's crucial to keep making your product better by talking to customers regularly. For us who run workshops to help customers solve their problems, those problem-solving workshops are our products. So, to get new clients, I reach out to successful senior managers on LinkedIn, like C-Level, SVPs, and VPs. I ask if I can spend 15 minutes learning from them about how they solve problems inside their companies. If they agree, I curiously ask a lot of questions about their process.
Why do I do this?
- People like feeling important, like heroes. They like being asked for advice. So, I give them what they want, and that makes it more likely for them to say yes to my request.
- Sometimes, they just tell me how they solve problems without asking me anything. That's okay - I still learn a lot.
- Most times, they ask why I want to know. When I explain my approach, I often hear, "You didn't try to sell anything, but you've sold yourself perfectly." - Success!
If you're interested in learning more, please feel free to ask below.
PS: What's your approach to finding new clients?
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