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676 contributions to Royalty Ronin
Would love your take on this pre-auction post (Fitness Niche)
Trying to dial in the angle before we roll anything out. Audience is mostly busy business guys. They’ve kinda burned out on the all-or-nothing fitness approach. Goal is to position a simpler, more tailored path using HRV test, mitochondrial therapy + minimum effective plan - supplement, vitamins, movement, diet etc. I’ve got a draft of the post, but not sure if it actually hits… Mind taking a quick look and telling me if it lands or feels off? Totally fine if it’s rough… that’s kinda why I’m asking 😅 here's the draft: ---- Dominate your business with a sharp physical edge… and still have the energy to be the hero dad at home Made me think of you for a sec... Had a client recently... ...Super successful, but quietly felt like his “dad bod” was signaling to his employees, clients, and wife that he’d lost a step. He was doing the usual… early gym grind, eating super clean. But honestly it was just leaving him foggy by mid-day and wiped by evening. So we flipped the approach. Took a quick 60-second snapshot of his nervous system (just using his phone). Gave us a really clear read on what his body was actually missing to recover properly. No extra grind… just fixing what was under the hood. And his energy + fat loss kinda took care of itself from there. Now he’s training under 3 hours a week, leaning out, and feels sharp again. Got me thinking… What if I opened ONE spot to be your personal performance wingman? I will work with you 1-on-1, to take your snapshot and give you this exact same result. And instead of pricing it traditionally… I want to set it up 👉 AUCTION STYLE 👈 Starting at £1. If I did this... Would you bid at least a quid? If you would… Comment “1” below. Purdy please and thank you:-)
1 like • 7h
This is close, and the core idea is strong. But right now the post drifts into explaining the process before the pain fully tightens. “mitochondrial therapy” is probably not first-post language unless they already know you. Better to let curiosity pull them into DM first, then explain mechanism later. I would sharpen the identity tension first, then reveal the different path, then invite the bid. Something like: ==================================== You can build a serious business… …and still quietly feel like your body is slipping out from under you. One client told me, he felt like his body was sending the wrong signal. To his team. To his wife. Even to himself. Not because he’d “let himself go”... He was doing all the disciplined stuff: Early gym sessions. Eating clean. Trying to stay on it. But the harder he pushed… …the more foggy he felt by midday. And empty by evening. So we stopped guessing. Took a 60-second recovery snapshot using his phone. What showed up was simple: His body wasn’t asking for more grind. It was missing what actually helps him recover. So we rebuilt everything around that: Less training. Smarter supplementation. Targeted nutrition. Movement that matched his system. Now he trains under 3 hours a week… He’s leaning out. Energy is up. Brain is sharp again. Got me thinking… What if I opened **ONE spot** and became someone’s personal performance wingman for this exact process? 1-on-1. We test first. Then build your minimum effective plan around what your body actually needs. And instead of pricing it the normal way… I’m tempted to run it 👉 **auction style** 👈 Starting at £1. If I opened that… Would you throw in a bid? Comment **1** if you’d play.
CDOD: What's The Real Issue Here?
Had an email exchange with a fitness/weight loss coach who was receptive to the idea of auctions at first (I started by sending him the 7-minute auction explainer video, which got him interested enough to send me details about his list/offer and book a call). But overnight he pulled a total 180, canceled the call and sent me the attached screenshot below. Bummer. My understanding is that auctions are something you can run regularly (I was thinking once a month, not sure how frequently you all might be running them). I'm also not sure what he means by diluting his brand - tried following up and asking exactly what he meant by that but no response so far. For context: He has 11k LinkedIn followers and an active email list of 10k with 50% open rates. Offer is $500 up front + $100/wk ongoing, typicall length seems to be 6 months. Would love some insights as to what the real issues are here and how you might respond to this. Thanks!
CDOD: What's The Real Issue Here?
1 like • 2d
@Christopher Medina Nope. But I am very selective when it comes to partnering with someone.
3 likes • 18h
@Christopher Medina That's amazing. Feel free to make another post with your pre-auction email if you need some help.
CDOD Response on the One-Sentence Offer!
I'm going through the self-paced CDOD training and after sending a core rehabilitation specialist the five original email follow ups I hit her with the One-Sentence offer and got a response! She laid out objections in the reply (which I know is a good thing). I want to make sure I'm "listening" to her so the customized Loom will handle the objections. First, here's the email I sent and then her reply: ********************************************* Subject: Offer for COMPANY NAME Hi Kelly, I’ve got a super fun way to upgrade your free COMPANY NAME members to paid members. Here's the offer: For every $10,000 I send in sales shoot over $2500 to me AFTER the money is in your bank account. I’m only looking for abundant-minded partners. I’ve put more deets and examples in a Loom vid, would it make any sense to send it? A quick "yes" or "no" is cool. - Chad Boswell P.S. I've been through your PROGRAM NAME and healed my diastasis recti back in 2024. You may have me as Daniel Boswell in your system. Her response: Hi there, I receive about 5 of these emails daily and I mostly ignore them. Since you've completed my program, you likely understand my approach better than a stranger. I am very careful about how I market. I never want to exploit people's desperation and I want to keep the messaging professional. I am willing to hear more from you. I would love to reach more people. Let me know the next step. ********************************************* So here's what I'm "hearing"... She gets hit up for marketing services daily and has ignored them. She responded to my email because I've gone through her program and gotten results. So there is some level of trust that I understand her approach to helping people. Her identity is wrapped around being professional at all times and she doesn't want to get a reputation for exploiting people's desperation just for more sales. She's open to hearing more but hesitant. She knows she's not reaching enough people and if she doesn't feel like its a scam, its giving her some hope that she can grow her membership ethically and honestly.
10 likes • 2d
Loom needs to lead with what you experienced in her program, what changed for you, why you believe what she's built deserves to reach more people. Make her feel understood before you explain anything. The "exploit desperation" concern is the one to handle most carefully. The reframe that'll land for her specifically is that auctions reward the most committed people, not the most desperate ones. The person who bids highest is the person who wants the transformation most. That's actually more ethical than a flash sale that rewards whoever happens to check their email first. Also, she said she wants to reach more people. That's her stated mission. Connect the auction directly to impact, not just revenue, and you're speaking her language.
WhatsApp for auctions
Had a call with a WhatsApp marketer who was curious about running auctions in WhatsApp groups. I told him about the reasons we like Skool and he believed those same dynamics could work in WhatsApp - including the DM'ing. I could see a setup through GHL, chatting with bidders as it works the same as SMS. Potentially with AI. Anyone had hands on experience running an auction in a WhatsApp group?
1 like • 3d
@John Bejakovic ran one on Telegram.
How Do You Do Follow-Ups BBQ Style Opener? How Is It Done or Look Like?
How would you follow up after diagnosing someone with their key challenges and checked out 1 or 2 videos from them? (Watching their content is the doctor diagnosing from what Travis told me). I'm planning to reach out to Jeff Alberts in fitness (who prepares athletes for bodybuilding shows). The key challenges are: • Operating in a specialized niche • Scaling coaching without diluting quality • Competing in a noisy fitness market So I might say (1st message): Hey Jeff! How are you able to keep up without burning out coaching athletes for a bodybuilding show while taking on consultation calls? 2nd Message: Blank? No idea? Another symptom? I know that watching their content is kind of like a doctor diagnosing a patient, based on what @Travis Sago has told me. My best guess is that the follow-up should include a “symptom” you notice in their content, but I’m not really sure what that would look like in a BBQ-style message. And how would you write those follow-ups in a BBQ-style opener?
0 likes • 3d
In my experience, First message lands better if it's just an observation not a question that requires effort to answer. Something like: "Jeff, watched your prep breakdown video. The attention to detail on peak week timing is next level. Do you ever get athletes who nail the protocol but still come in flat?" Second message if no reply, maybe a week later, pick a different symptom. Something like: "Curious how you handle it when a client's life blows up six weeks out from their show. Job stress, relationship stuff. Seems like that's where most prep coaches lose athletes." By the third message if he's engaging at all, he's basically telling you what he needs. Then you just reflect it back.
1 like • 3d
@Matthias Van Cauter I have spent a long time in this industry and have worked in different niches. So, it's just experience. But you can probably use Claude and come up with something similar.
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Honey Syed
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