"Selling" them on a campaign is HARD!
"Suggesting" a TEST is EASY! This is not 100% true, but 100% useful: You will NEVER, EVER, EVER convince them your campaign will work! But you CAN hear a "Yes." 9 out of 10 times... When you... Explore UPSIDE potential.. Point out their DOWNSIDE... And then... Say... "We can do a Pre-auction post as a test. We'll know in minutes if it will work or not." (or whatever your TEST is.) Then... You know what happens when the test works? They BECOME CONVINCED ALL ON THEIR OWN! And if the test doesn't work? No sweat. You BOTH saved a heap of time! STOP selling them on a campaign. START suggesting a test. You will have so many TESTS your head will spin. A bunch will work out! And they turn into DEALS! Rooting For Ya, Travis