I got this cold DM from Ben. It’s not the worst I’ve seen, but he’s making the classic 'Service Provider' mistake: He’s leading with his numbers and his PRODUCT instead of a conversation. Truth is, nobody wakes up and think “boy, do I hope to get invited to a strategy session today!” Here’s the simple “trick” to make cold DMs start to click. Don’t try to “close” anyone… just open conversations. The Challenge: If you were Ben, and you wanted to actually GET A REPLY, without sounding like a bait and switch play… How would you rewrite this? Drop your 'Conversation Opener' version for Ben below. 👇👇 BONUS: If you wanna drop me one of your own examples below, you get extra bonus points!

Which resulted in $120k in sales, but it was a massive mistake Once we fixed it we hit the same sales numbers with a quarter of the call volume and triple the profit If you great lead flow this will help If you have average lead flow this will also help (but in a different way) I was in the great lead flow camp, which means in this particular month my sales process should have changed We were running a 2-step close process. Step 1 was a triage/discovery call, then if qualified we'd book a longer sales call. We were booking 8-12 triage calls a day, resulting in 4-6 sales calls and eventually 1-3 sales a day, for a whole month... even Saturdays We got far to caught up in the numbers in Stripe, instead of focusing on how inefficient, ineffective and unprofitable this process was We'd waste several hours a day on calls with complete time wasters, and what was worse we'd sometimes enroll those time wasters to. If you are camp "lack of lead flow" then I always suggest utilizing a 2-step call process, this will ease the pressure of booking "sales calls" and it'll get your feet wet with booking calls. It allows you to book more calls, even if the leads aren't qualified. Then on the triage you can qualify/disqualify quickly However, if you're in camp "good lead flow" then you should do what we do now Triage is still necessary, there's only so much info you can get in a DM chat. So now we focus only on booking sales calls, but we add in a pre-booking triage or a post-booking triage If the prospect is a little more difficult, we don't add more friction by trying to triage pre-booking, we get the call booked and then triage. We then either cancel the call and give them other options, or we use the info they gave us to start the sales call on the right foot. If the prospect is a little easier we add tactical friction and triage before booking the call, this slows the booking process down, but it ensures we're not booking with time wasters, and if they are already 'mostly sold' this gets them completely sold, and we have all the info we need.

I'm not a big 'tactics' guy, as I think the tactic is just the delivery mechanism, the real secret is the overall strategy... the deeper stuff like messaging, positioning, offer etc. But having different tactics up your sleeve will help you get that little extra boost in conversions. So here are 3 that we use ALL THE TIME... to get more responses, more engagement in conversations and ultimately more booked calls. Tactic 1: Boil the Frog You put a frog in cold water, then boil it, the frog stays in and meets it's end (brutal). Throw a frog in hot water it instantly jumps out. A lot of people throw the frog in the hot water, by asking for to much up front commitment in DMs. Our first few messages usually only require our prospect to respond with one word. Sometimes not even a word, just liking our message or throwing an emoji our way. We cover this in the Openers Section of The Bulletproof DM System: https://go.adtaria.com/bulletproof-dms-system Here's an example we just used for our LinkedIn Playbook Training: "LinkedIn Playbook… Got your comment on our post about it, cool if I send the link here? Give this messages a thumbs up or reply and I’ll shoot it over 🙌" Tactic 2: This or That The second tactic here follows along with the boiling the frog idea. Our second question in a typical DM flow is a "this or that" question that is designed to lead us to where we want the conversation to go. It also softens any hard questions because you're giving the prospect options. If you frame the question right the prospect will give you more information then they even realize, which can frame your whole conversation. Here's our follow up question after we send a training: "BTW, are you using LinkedIn for lead gen right now, or more just giving the platform a try? As I know it can be an odd place haha." Very casual and very easy to answer, a variation of this is: "BTW, are you working as an online consultant or more of an agency right now?"

I've been sitting on this for quite a while now. ​ Biz owners in this space are so focused on building their offers, creating great content, building a 'personal brand' and delivering results for their clients. ​ All of which are great things, and require a lot of hard work and dedication. ​ Doing those things will help you grow... but my biggest frustration is that people work so hard in those areas, yet still can't scale, they still can't regularly sign clients. I see the same pattern over and over. ​ They think making a few comments on an influencers post will help them grow They post content and hope “people come to them.” They hope their 'personal brand will do the selling' They're doing all the 'right' things. ​ But again, no growth. ​ They work so hard in every area of their business, yet when it comes to doing the ONE thing that's going to actually reward their hard work, it's considered an afterthought. I'm not talking about doing 1,000 DMs that are completely cold, or blasting out cold emails. ​ I'm talking about having real conversations with real people, and demonstrating that you can help them. ​ I get 100s of DMs a day like the one below. Some of these guys work so hard on their content, their systems look amazing, website awesome, but the very first interaction with me is 'yo chief' ​Now I love everyone who hustles, so I reply to these often and suggest a few tweaks, so this is less of a call out, more of a "guys we got to be better" ​ Because DMs are the closest thing to $$ yet... ​ Everyone treats them like a chore. Or they avoid them altogether because they “don’t want to be salesy.” Or they convince themselves that if they post enough carousels, something will eventually hit. Both lies. But what’s true is this: Your DMs are your distribution. They are your direct path to making more sales. ​ And most people treat their distribution like a gym membership… They swear they’ll “start next month,” while their pipeline dries up right in front of them.

Yesterday on the Group Call I told everyone on the call to "Optimize your KEY KPI" Which said out loud is silly "key" key performance indicator. BUT what it means is... There should be ONE metric that dictates the rest of your actions on a day to day basis. It should be the ONLY focus, and if achieved every other KPI gets achieved to. So we said that everyone should optimize for Calls Proposed as the Key metric. Let's say for example the goal is to get 2 of those a day. Everything else we fall into place if you get 2 of those Reach outs will need to be 20 just to get 2 calls proposed, Follow ups will need to be 10 to get 2 calls proposed. But in addition to that the trickle down metrics get optimized to Calls booked will be 1 a day because you may only get 50% accept the proposal Eventually sales will be 1 a day because you have a call or two a day. And so on. With all that being said, you're probably thinking "cool, sounds good in theory, but how do we actually do that" Well again on yesterdays call we discussed this. I basically said loosen the requirements to propose a call and simple... propose more. When Bogdan was booking 5-10 calls a day his focus was getting 10-15 calls proposed a day. He started propose calls with anyone and everyone. Which was fine, but less than ideal. Once we dialed that in further he was in the flow, booking calls with qualified people. All because his relentless focus was on ONE single metric... and everything else was hit as a result of that focus. Propose more calls... simple.