Testing a new outreach play - personalized prospect audits via DM
I'm testing a new form of outreach right now. More hands-on than the usual DM templates, but built for a specific use case: dream clients. Higher-end prospects where a generic "hey, love your content" isn't going to cut it. The idea is simple. Use Claude's Skills infrastructure to generate a personalized CRM/LinkedIn audit for a specific prospect, pair it with a custom DM, and send both. Attached an image of the audit - Design needs work, but for a one shot project pretty solid. Also attached what we do in The Sprint. Here's the workflow: 1 - Build a Claude Skill for the audit output. The best part about Claude Projects is you can use Claude itself to prompt-engineer its own Skill. So I wrote the audit Skill (which generates structured SVG output) using Claude, inside Claude. Skill-ception. Ideally this would render as a PDF or PNG so Claude can dynamically insert the prospect's branding and profile images, but the rendering engine is a bit unstable right now, so SVGs are the workaround. 2- Build a separate Skill for the DM copy. I have around 15-20 Skills in my Claude Project at this point. It's actually what we build out with clients during Sprint - a customized Skills infrastructure that centralizes all your business context (ICP, offer, tone, objection handling) in one place. Once it's set up, you can generate content, emails, blogs, DM sequences, even respond to inbound messages - all staying on-brand without re-explaining your business every time. 3- Capture the prospect's LinkedIn profile using Go Full Page (Chrome Extension). LinkedIn gets weird when AI agents try to crawl it directly, so this is the cleanest method. One-click full-page screenshot, paste it into Claude, and it extracts what it needs to generate both the audit visual and the DM. 4 - Send the DM. Attach the audit. Mark them as a hot lead in the CRM with a follow-up task for the next day. Setup time: About 20 minutes to build both Skills from scratch (Claude had a few crashes during the session). But once the Skills exist, the ongoing workflow is drag-and-drop. Screenshot the profile, paste it in, and in 2-5 minutes you get a ready-to-send DM and a personalized audit.