I've been sitting on this for quite a while now.
Biz owners in this space are so focused on building their offers, creating great content, building a 'personal brand' and delivering results for their clients.
All of which are great things, and require a lot of hard work and dedication.
Doing those things will help you grow... but my biggest frustration is that people work so hard in those areas, yet still can't scale, they still can't regularly sign clients.
I see the same pattern over and over.
They think making a few comments on an influencers post will help them grow
They post content and hope “people come to them.”
They hope their 'personal brand will do the selling'
They're doing all the 'right' things.
But again, no growth.
They work so hard in every area of their business, yet when it comes to doing the ONE thing that's going to actually reward their hard work, it's considered an afterthought.
I'm not talking about doing 1,000 DMs that are completely cold, or blasting out cold emails.
I'm talking about having real conversations with real people, and demonstrating that you can help them.
I get 100s of DMs a day like the one below. Some of these guys work so hard on their content, their systems look amazing, website awesome, but the very first interaction with me is 'yo chief'
Now I love everyone who hustles, so I reply to these often and suggest a few tweaks, so this is less of a call out, more of a "guys we got to be better"
Because DMs are the closest thing to $$ yet...
Everyone treats them like a chore.
Or they avoid them altogether because they “don’t want to be salesy.”
Or they convince themselves that if they post enough carousels, something will eventually hit.
Both lies.
But what’s true is this: Your DMs are your distribution. They are your direct path to making more sales.
And most people treat their distribution like a gym membership…
They swear they’ll “start next month,” while their pipeline dries up right in front of them.
Business owners are literally putting everything on the line to grow their business, working their ass off all over the place... yet neglecting the ONE key ingredient to actually make things work...
Let’s be honest, you hate doing outreach.
Your coach tells you “send 50 messages a day.”
You nod.
You agree.
You might even do it for a week.
Then suddenly you’re “focusing on long-form.”
Or “reworking your offer.”
Or “being more consistent with content.”
All code for:
You stopped doing the thing that actually makes money.
Hormozi says, “Create more than you consume.”
I’ll add:
Message more than you hesitate.
And he’s right about something else: Rich people buy time.
That’s what my system is built for.
Speed of conversation.
Speed of connection.
Speed of pipeline.
Everything you’ve been procrastinating.
I know you’re sitting on value.
I know you have the expertise.
But your DMs are silent.
And every day you delay, the cost compounds.
"The action or lack of action you take today will be reflected back to you in your results, 90 days from now"
So in 90 days you will have a great sales day or a slow one... not because of anything fancy you did on that day, it's because of the actions today.
Skip DMs and while your competition is in there having real conversations
Your prospects forget your name. And eventually stop consuming your content, so that "I'll just nurture with content" wishful dream... dies.
And your business becomes a museum of unrealized potential.
That’s why I built The Bulletproof DM System.
I am insane, but I believe that you are a few good DMs away from completely changing your business...
I've told you the stories, I'm living proof...
The goal with this system is Not to “send messages.” and check the box for the day.
The goal is to turn your inbox into a revenue engine.
To close the gap between your brilliance… and the people who need to hear from you.
I'm not gonna lie, it's not 'easy work'.
You will have to be consistent
You will have to face rejection
But every day you'll give yourself the BEST opportunity at signing new clients and scaling....
The Bulletproof DM System has everything laid out... so you'll walk away from it with:
Your scripts.
Your angles.
Your follow-up cadence.
Your conversation flow.
Your objections.
Your openings.
Your nurture micro-touchpoints.
All tested across hundreds of thousands of conversations.
And it can be all yours...
It's the 'missing element' in your 'strategy stack'.
It's the key unlock...
So let's get your DMs in order...
The Bulletproof DM System is open to the public...
It's time you joined.