Optimize your KEY... KPI? · DM Sales For Service Providers

Nov '25 • DMs

Optimize your KEY... KPI?

Yesterday on the Group Call I told everyone on the call to "Optimize your KEY KPI"

Which said out loud is silly "key" key performance indicator. BUT what it means is...

There should be ONE metric that dictates the rest of your actions on a day to day basis. It should be the ONLY focus, and if achieved every other KPI gets achieved to.

So we said that everyone should optimize for Calls Proposed as the Key metric. Let's say for example the goal is to get 2 of those a day.

Everything else we fall into place if you get 2 of those

Reach outs will need to be 20 just to get 2 calls proposed, Follow ups will need to be 10 to get 2 calls proposed.

But in addition to that the trickle down metrics get optimized to

Calls booked will be 1 a day because you may only get 50% accept the proposal

Eventually sales will be 1 a day because you have a call or two a day. And so on.

With all that being said, you're probably thinking "cool, sounds good in theory, but how do we actually do that"

Well again on yesterdays call we discussed this. I basically said loosen the requirements to propose a call and simple... propose more.

When Bogdan was booking 5-10 calls a day his focus was getting 10-15 calls proposed a day.

He started propose calls with anyone and everyone. Which was fine, but less than ideal.

Once we dialed that in further he was in the flow, booking calls with qualified people. All because his relentless focus was on ONE single metric... and everything else was hit as a result of that focus.

Propose more calls... simple.

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