6d • Gems 💎
The 3 Beliefs Behind Any Sales
If you write copy for coaches and course creators, or health supplements… really, any “course of action” that promises to improve the prospect’s life…
There are 3 Beliefs the prospect must have in order to take action. If sales are off, it’s because of a gap in one of three core beliefs.
Belief #1️⃣: The Guide
Before you commit, you need to believe that the person leading the program gets it. That…
- They’ve done what you want to do.
- They’ve been in the trenches, not just watching from the stands.
- They can listen, adapt, and guide you (as an individual, not just a number).
Belief #2️⃣: The System
It doesn’t matter how charismatic the guide is if the system is broken. You need to believe that the framework works. That it’s clear, structured, and proven. That other people have walked it… and come out stronger, sharper, and better off than before.
Belief #3️⃣: Themselves
This is the one most people won’t admit out loud. They believe in the guide and the program, but when it’s time to click the button, that inner voice says:
- “But what if I’m the one who doesn’t follow through?”
- “What if I’m not ready?”
- “What if it works… but not for me?”
Keep these 3 Beliefs handy as a checklist and make sure you tick them off as you craft your copy.
Which of these 3 beliefs are you most confident in?
The guide 🦸🏻♂️
The system ⚙️
The prospect 👤
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The 3 Beliefs Behind Any Sales
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