There’s a moment that I can trace almost everything I’m doing now back to.
This was a live discovery demo my mentor, Paul Counsel did on me, on the call, in real time. It starts around the 1 hour 17 minute mark in the recording.
At the time, I had just been introduced to sales, psychology & discovery, and I could see what Paul was doing as he was doing it. None of it was hidden from me.
And yet, the effect it had on me caught me completely off guard.
By the end of the conversation, I felt genuinely emotional. Not because of anything dramatic that was said, but because of what was surfaced. It reorganised how I saw my own thinking, my own motivations, and the internal tension I’d been carrying without being able to articulate it.
That was the moment something clicked for me.
If a conversation like that can have such a strong impact when you know the mechanics behind it, imagine the effect when it’s done properly with someone who doesn’t know what’s happening at all.
Someone who hasn’t studied buyer psychology, sales conversations, or decision-making frameworks.
That realisation changed how I approached everything.
From that point on, I stopped treating sales, marketing, and psychology as separate skills. I started seeing them as one integrated system centred around how people make sense of themselves and their decisions in the moment.
I’m sharing this because it feels important for people here to see the before, not just the after. This is a rare look at the exact point where my focus narrowed and my direction became clear.
When you watch it, I’d be interested to hear what you notice, especially the parts that land emotionally rather than intellectually.