DM's require just as much attention as a sales call. I see a lot of people giving them half-ass energy because either they don't see the people they're talking to as serious leads or they're just not confident about what to do next once they've got into the conversation.
So, first tip is to have the DM's To Dollars course OPEN when you're doing DM's. Don't have a quick scan of some content and then try to wing it once you're inside. - You're not going to remember the 3 stages of enrolment.
- You're not going to know the right questions.
- You're not going to know how to handle objections.
- You're not going to know how and when to follow up.
Second, set dedicated time to sit and do DM's. No distractions. Don't half-ass this.
and I were chatting about this last night. I directed him to watch this video again. A couple of minutes later, he had booked a call from having this open. DMs aren’t casual conversations. They are sales conversations without the structure most people rely on. When structure disappears, confidence disappears. And when confidence disappears, people hesitate, over-explain, or ghost the moment there’s resistance.
That’s why most DMs die right after the first bit of interest.
This is also why reading content about DMs and actually doing DMs are two very different things.
You don’t build fluency by consuming. You build it by repetition, with the right frame open in front of you, while you’re in the conversation. Because you can't actually do content in sales. You’ve actually got to do skills in sales.
Which brings me to this ⬇️
I’m thinking of running a 2–3 day DM workshop next week inside the community.
Live.
Real DMs.
Real conversations.
We’d:
- Do live hot seats
- Break down messages line by line
- Decide what to say next and why
- Handle objections as they come up
- Turn active chats into booked calls
Just straight execution.
Low ticket. $100–$200 range.
If you’d be interested, comment “DM” below and I’ll gauge numbers before locking it in.