I don't know where you're at right now, but the most valuable thing we have as entrepreneurs is not our time, but our attention. If we have all the time but a million things are going on, we are useless because we have no decision-making power. Because our attention units are being allocated to these uninformed, unfinalised decisions. We, as entrepreneurs, tend to accumulate these unmade decisions or unconfronted conversations. We know we should make them, and probably know what the right call is, but they just sit there unmade. And so, as we start accumulating these things, the amount of thinking power continues to decrease until it gets to the point where you're so reactive because you have no brain power. These can be life conversations with a spouse, parents, siblings, business partners, or employees. They can be decisions that must be made. You are only one decision away from changing your life. Just one decision. You can quit your job. That is one decision. You can start a business. That is one decision. These are decisions that we have to make at some point in our lives. Most people don't regret doing things. They regret NOT doing things. And so I know that when I die, I don't want to regret not having done things. I'd rather do things, then fail so that I do not have the regret, and I'll have the experience. You will have to suffer the pain of the consequences of those decisions, which is very hard for people to deal with. But you will have more attention and more bandwidth at your disposal. Because you'd have made the tough calls and started believing in yourself more. If you can make these tough calls, then you can do this next thing. Which is always easier than dealing with the stress of managing a million different decisions unmade and living a life resulting from inaction. What's ONE decision you know you need to make but have been avoiding? ⬇️

DM's require just as much attention as a sales call. I see a lot of people giving them half-ass energy because either they don't see the people they're talking to as serious leads or they're just not confident about what to do next once they've got into the conversation. So, first tip is to have the DM's To Dollars course OPEN when you're doing DM's. Don't have a quick scan of some content and then try to wing it once you're inside. - You're not going to remember the 3 stages of enrolment. - You're not going to know the right questions. - You're not going to know how to handle objections. - You're not going to know how and when to follow up. Second, set dedicated time to sit and do DM's. No distractions. Don't half-ass this. @Simen Gulbrandsen and I were chatting about this last night. I directed him to watch this video again. A couple of minutes later, he had booked a call from having this open. DMs aren’t casual conversations. They are sales conversations without the structure most people rely on. When structure disappears, confidence disappears. And when confidence disappears, people hesitate, over-explain, or ghost the moment there’s resistance. That’s why most DMs die right after the first bit of interest. This is also why reading content about DMs and actually doing DMs are two very different things. You don’t build fluency by consuming. You build it by repetition, with the right frame open in front of you, while you’re in the conversation. Because you can't actually do content in sales. You’ve actually got to do skills in sales. Which brings me to this ⬇️ I’m thinking of running a 2–3 day DM workshop next week inside the community. Live. Real DMs. Real conversations. We’d: - Do live hot seats - Break down messages line by line - Decide what to say next and why - Handle objections as they come up - Turn active chats into booked calls

If you write copy for coaches and course creators, or health supplements… really, any “course of action” that promises to improve the prospect’s life… There are 3 Beliefs the prospect must have in order to take action. If sales are off, it’s because of a gap in one of three core beliefs. Belief #1️⃣: The Guide Before you commit, you need to believe that the person leading the program gets it. That… - They’ve done what you want to do. - They’ve been in the trenches, not just watching from the stands. - They can listen, adapt, and guide you (as an individual, not just a number). Belief #2️⃣: The System It doesn’t matter how charismatic the guide is if the system is broken. You need to believe that the framework works. That it’s clear, structured, and proven. That other people have walked it… and come out stronger, sharper, and better off than before. Belief #3️⃣: Themselves This is the one most people won’t admit out loud. They believe in the guide and the program, but when it’s time to click the button, that inner voice says: - “But what if I’m the one who doesn’t follow through?” - “What if I’m not ready?” - “What if it works… but not for me?” Keep these 3 Beliefs handy as a checklist and make sure you tick them off as you craft your copy. Which of these 3 beliefs are you most confident in?

My primary business has been high ticket, 1on1 done for you social media services, but recently got back into building my Skool community back up! In about 1 months time, I was able to get 8 sales, primality through calls and a couple via just DMs using the basics structure you laid out for you @Joshua Whitlock (connection, discovery, transition) Before I was just rambling with prospects, often giving away weeks worth of value and not being able to have a clear transition to a paid offer. Tbh, the biggest take away from this experience has been so so simple, yet so necessary for me to learn: 👉 When I try to make money, money comes in 👈 It sounds stupid, but I need to keep remind myself of it. And it's happened before, I think almost 2 years ago, I made I think 15 cohort sales in 2 or so weeks. And it was just 1) try to make money of course, go out and do the thing 2) apply the basic Connection, discovery, and transition framework. Voila, it works, simple as that

Most people assume that when someone gets really big in a market, the natural move is to raise prices. A larger audience usually brings more demand, and more demand usually brings more leverage. That logic makes sense, which is why it surprises people when they learn how Ben Patrick actually prices his core offers. During my time working with Ben, his main offerings sat around $25 to $50 per month. For someone with his reach, influence, and results, it feels counterintuitive to most people. They assume higher prices are the inevitable next step. What they miss is that pricing decisions only make sense once you understand the psychological state of the buyer 🧠 Ben had a very clear understanding of who he was speaking to, and more importantly, the state they were in when they found him. Most people did not arrive at his work feeling ambitious or aspirational. They arrived because something already hurt. Knee pain, chronic limitations, repeated failed attempts to fix their body, and a quiet fear that things were only going to get worse. That kind of audience is not operating from ambition.They are operating from desire. In The Buyer's Mind, this distinction matters more than most people realise. Ambition is future oriented and identity driven. Desire is present tense and emotionally charged. Desire is about relief, safety, and reducing discomfort. When someone is in that state, their brain is not evaluating offers in a rational, comparative way. They are asking very simple questions. - “Can this help me?” - “Can I start now?” - “Is this safe to say yes to?” In that moment, friction becomes the enemy. High prices increase hesitation. Complexity increases hesitation. Anything that slows the decision down increases hesitation. Lower pricing removes resistance at the exact moment the buyer’s nervous system is already under stress. That choice was intentional. But pricing alone was never the strategy. The part most people overlook is what happens after the purchase. Low price only works when the experience reinforces the decision.