Want to stand out from your competitors? Do this.

This is a good way to call out a competitor without naming the competitor, and showing how you are different from them.

Here is the post: Tire's On the Run Rant

"RANT COMING… This one really ****ed me off…

We had a young lady, a student, who came to our shop for a leaky tire this morning.

I took a look, saw cords coming out the tire(s), and told her, sorry, these tires are not safe, and haven’t been for quite a while. 😐

We arranged for her to get new tires, today, because she is travelling to BC (British Columbia) tomorrow.

THE PART THAT MADE ME MAD IS THIS - She went on Wednesday with this leaky tire to a LARGE TIRE CHAIN… AND WAS TOLD TO JUST KEEP TOPPING IT UP.

She asked them, “IS IT SAFE TO DRIVE TO BC ON THESE TIRES?"

THEY SAID “YES”.

The only thing with less tread than these tires is a balloon - The cords are visible on 3 of these tires, and the tread is so low on these that any amount of rain or water will potentially cause her to lose control… IN THE MOUNTAINS.

As a father of daughters, it just made me completely ****ed off - There is NO UNIVERSE where these tires are “SAFE”.

Why would that other tech say such a ridiculous assurance? My opinion… He just didn’t want to “deal with it”, to have to explain it, to have to install the tires, that it’s too busy anyway, and who cares, it’s just another customer… JUST GO AWAY, DON’T BOTHER ME."

See what he did there?

He never once named the other shop. He didn't have to. He just told you exactly what happened, what he saw, what he did — and let you draw your own conclusion.

That's the move.

You don't need to drag anyone by name. You just need to show up, tell the truth, and let the contrast speak for itself.

Your clients are out there right now getting "just top it up" advice from someone else. Show them what it looks like when you actually give a damn about the outcome.

What would your version of this post look like?

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