Drop your win from this week in the comments — big, small, or somewhere in between. Landed a new client? Finally hit send on that email you'd been avoiding? Showed up when you didn't feel like it? All of it counts here. This is your no-modesty zone. What are you proud of this week?

Tomorrow at 4pm CST/3pm MST I'm joining forces with @Krista Brea on KDP Publishing Skool for something I think you're going to love. If you've written a book (or you're working on one), we're breaking down exactly how one chapter can fill weeks of your content calendar without starting from scratch or spending hours at your desk. Your book is already packed with stories, frameworks, and insights your audience needs. We're just going to show you how to actually use it that way. It's free. It's tomorrow. And it's the kind of session you'll want to show up live for. Drop any questions you want us to cover in the comments. What's your biggest struggle when it comes to turning your expertise into content?

@Kathleen Flanagan ask for help with High Traffic, No Conversions Let’s look at this a little differently. If you’re getting more traffic but not more conversions… it’s usually not a visibility problem. It’s a journey problem. So I want to borrow the room for a minute and map something out with you: 👉 What does your path actually look like right now? For most people, it’s something like: YouTube (or social post) → click → landing page / community → …and then? This is where things quietly fall apart. Not because your content isn’t good. But because the next step isn’t clear, aligned, or easy to say yes to. So here are a few things I want you to look at: - Does your content set up the next step, or just deliver value and stop? - When someone lands, can they immediately tell: – who this is for – what they’ll get – what changes if they join - Is the step you’re asking them to take too big for where they are? - Does your page feel like a clear path… or an open room with no direction? Because here’s the shift: 👉 People don’t convert when they’re confused 👉 They don’t convert when the jump feels too big 👉 They don’t convert when they have to figure it out themselves They convert when the next step feels obvious, aligned, and doable. 🔧 Quick Fix (try this today): Go to your landing page or Skool About section and rewrite the first 3 lines using this: “This is for you if…” “Inside, you’ll…” “Start here…” That’s it. Clarity first. Then everything else works better. If you mapped your journey right now… Where do you think people are dropping off? And what might they be thinking in that moment?

Hope you all have a fantastic Easter Sunday! Our family went out for Easter brunch at local event centre. It was fabulous 👌.

I have had a 30% increase in coming to skool from the tweaks I made on youtube but no conversions. I am thinking of changing my group description and about page to see if that works. I am also wondering if I should charge for my community because of the nature of it. I have redone everything and now I am looking for feedback. Do you think I am reading my numbers right?