Short-form video is one of the most powerful discovery tools available right now. But repurposing short-form content without understanding how platforms interpret it often leads to frustration, wasted effort, or the belief that “repurposing doesn’t work.” In this lesson, we’re going beyond surface-level advice to explore: - Whether B-roll style Reels should be repurposed to TikTok and YouTube Shorts. - What actually changes between platforms (and why that matters). - A strategic method for repurposing without hurting reach or credibility. - When not to repurpose — and what to do instead This is not about posting everywhere for the sake of it. It’s about making smart, sustainable decisions with the content you already create.

Yes, your story matters. And no, it doesn’t have to be life-changing to be powerful. I’m sharing this post from @elladora_boutique as a storytelling example, not a comparison point. This is a beautiful example of: • voiceover + B-roll • a clear emotional through-line • a moment of reflection • gratitude and connection But here’s the important part 👇 Your story does not need to include cancer, trauma, or a massive life event to work online. What does matter: • a real moment • a clear before/after or realization • honesty over polish • letting people see one slice of your journey This format works just as well for: • a business pivot • a season of doubt • a lesson learned the hard way • a quiet win no one else saw • a moment you almost quit Voiceover + simple B-roll is one of the easiest, most human ways to share a glimpse of your story without over-explaining or oversharing. Watch this through that lens: Not “Is my story big enough?” But “What moment could I share that helps someone feel less alone?” That’s where great online storytelling actually starts 💛 https://www.instagram.com/reel/DSS0uUgEsIs/?igsh=NW9tZmJnbzZjZnRz If you'd like more examples like this drop a comment below and I'll share storiesfrom my Instagram Saved Folder 📂.

2026 is my year for YouTube. 🎥 I’m kicking things off with a 90-day YouTube challenge… but before I map anything out, I want to know how you actually like to watch. I’ve got thoughts (of course I do), but this felt like a good moment to ask instead of assume. Vote in the poll and help me build this intentionally, not just loudly. When you watch YouTube, what video length do you prefer?

This one hits close to home for me. We all have that thing — the story, the lesson, the shift, the truth — that sits in our drafts or in our minds because we’re not quite ready to say it out loud. Sometimes it’s because we’re still processing. Sometimes it’s because we think, “Who am I to share this?” And sometimes it’s because we know that once we share it… it becomes real. For me, the things I hesitate to share are usually the things I’m living through in real time. The messy middle moments where I don’t have the clean takeaway yet. The parts of my content process where I’m still figuring out what it means, how I feel, or what I’ve learned. But those are often the posts that end up helping people the most. So I want to open up the space here: What’s something you know you need to share online, but haven’t yet — and what’s holding you back? No pressure to turn it into content. Just an honest conversation with people who get it.