Next week I'll be at Social Media Marketing World, one of the biggest social media conferences on the planet, and I'm going as your inside source. I'll be sitting in sessions, taking notes, and bringing back the good stuff so you don't have to wade through the highlight reels on LinkedIn. But I want to make sure I'm covering what actually matters to YOU. Drop your vote below and I'll make sure those sessions are on my radar. 👇 What do you want me to dig into most?

The one thing that will immediately improve your AI results has nothing to do with which tool you use. It's how you talk to it. Most people type a one-liner and wonder why the output sounds nothing like them. Here's what to do instead: - Give it a role before you give it a task. "You are a warm, direct expert who writes for established service providers" hits different than "write me a caption." - Tell it exactly how you want the output structured. Bullet points, a table, JSON, three punchy sentences — it doesn't know unless you say so. - Paste examples of your own writing and tell it to match the tone. Add your non-negotiables too. No em dashes. Short sentences. No corporate speak. - Don't accept the first draft. - Give it a direction: "make it shorter," "less salesy on the CTA," "push it more casual." That's where the good stuff comes out. Build on what's working instead of starting over each time. One tweak to how you prompt this week could change the quality of everything you get out of it. What's one thing you keep getting frustrated by when using AI for content?

A client came to me frustrated that a viral video hadn't grown her following or brought in a single new client. It was funny, sharp, completely on brand. A direct poke at the diet industry. She nailed it. 50 million views. And yet. Nothing. Here is what was missing: No call to action on the video. No call to action in the caption. But it went deeper than that. There was nothing that told those 50 million people who she was, what she does, or why they should care. Nothing that answered the question every viewer was silently asking: What's in it for me? Before anyone follows you, hires you, or saves your post they need a reason to. They need to see themselves in your content. Before you hit publish on anything, run it through these: - Who is this for? - What do I want them to feel, know, or do? - Why should they follow me after this? - What's in it for them? - What's my clear next step for them? Save this and run every post through it before it goes live. Because when the right people find you, you want to be ready.

Your email marketing is a part of your ecosystem and is important should you ever get locked out of your social media. Do you have email marketing set up and if so are you using it? If you do here is what to look out for and fix today. Thank me later.👋 For your welcome email three things to look at: - Offer mentions -- is it pointing to something you've since retired or repackaged? Swap in whatever's current. - Your CTA -- every welcome email needs one clear next step. Reply to this. Click here. Grab this. One thing, not five. If yours doesn't have one at all, that's your first fix. - The tone -- does it sound like you today or like you two years ago? Sometimes a few word swaps is all it takes. - You don't need to rewrite the whole thing. Most welcome emails just need a light edit, not a rebuild. Now test your opt-in. I did this and found a broken link and a very outdated blog post and resource 🤦‍♀️. Sign up for your own freebie using a different email address and watch what happens. Does it arrive? Does the link work? Does the delivery email still make sense? Broken opt-in delivery can quietly cost you trust for months without you knowing. Five minutes to check. Worth it. Next hunt down your zombie links If you have an automated sequence go through any you have running -- welcome series, nurture flow, onboarding emails -- and look for links pointing to things that no longer exist. Old booking pages. Retired offers. Removed freebies. Fix what you find. Update the link, swap the CTA, or archive the email entirely if it no longer makes sense. Also worth checking: do any automated emails mention prices or timelines that have changed? Update those too. Work through it at your own pace and drop back here when you're done. What did you find? Anything broken, outdated, or surprisingly fine? Tell us below. Use the checklist to help work through all of this.

What's one thing you've noticed about your content lately that surprised you? Something that landed better than expected, fell completely flat, or made you rethink how you're showing up. Real experience from real people in real businesses — that's worth more than any trend report.