Summer is almost here. And whether your business slows down, speeds up, or just shifts its rhythm, your audience is still out there, just living a little differently. These ideas meet them where they are. Pick one and run with it this week. 👇 1. The "This Time of Year" Post The Hook: "Every year around this time, my clients start asking me about ___." The Goal: Seasonal relevance without forcing it. You already know what shifts for your people in summer. Name it. That recognition makes someone feel like you're reading their mind. Prompt: What does your client or customer start thinking about, worrying about, or needing differently when summer arrives? --- 2. The "Permission Slip" Post The Hook: "You're allowed to slow down and still call yourself successful." The Goal: A lot of established experts feel guilty when summer pulls them toward rest. This post meets that guilt head on and positions you as someone who understands the full picture of their life, not just their goals. Prompt: What does your audience need permission to do, feel, or let go of this summer without shame? --- 3. The "This Happens Every Summer" Observation The Hook: "Every summer I watch people do this. And it costs them." The Goal: Share a pattern you've noticed in your clients or industry that repeats itself every single year around this season. You've seen it enough times to name it. That expertise is the post. Prompt: What mistake, habit, or pattern shows up predictably for your clients or audience every summer? What would you tell them to do instead? --- 4. The "Simpler Than You Think" Post The Hook: "Summer doesn't have to mean starting over in September." The Goal: A lot of people in service-based businesses quietly abandon their progress over summer and spend fall recovering. This post offers one small, specific thing they can do to stay in motion without it feeling like work. Prompt: What's one small thing your clients could do consistently over summer that would mean they hit September ahead instead of behind?

Okay real talk. Some days client work takes everything and by the time you remember you wanted to post, it's 4pm and the motivation is gone. This used to be me hitting publish on nothing. Now I have a 5-minute triage for exactly those days: 1. Go to your content bank first, not a blank page. (This is my Evernote) 2. Pick one idea that's already half-formed. 3. Write just the hook. If it clicks, keep going. If not, grab the next one. 4. Draft fast in your notes app. No scheduler, no formatting, no distractions. 5. Schedule before you overthink it. The edit can wait. The habit can't. Five minutes. One post. Done. The goal isn't perfect content. It's a workflow that doesn't quit on you when your energy does. What part of your content workflow slows you down on the hard days?

Welcome to The Content Shift, @Jenny Rader-Bakos Jennny teaches cooking workshops in person and is expanding into online offerings. She's got 15+ years in professional kitchens and runs Rooted & Wild, a community where she shares plant-based and foodie content. She's thinking about the real stuff: how to keep her content authentic instead of just posting to post. We love that energy. If you have any questions please feel free to ask. For a better understanding of the community tabs click here. And to see what's new click here. ❤️

Meta defaults you to algorithmic feeds, but here's the thing: both Facebook and Instagram have chronological feed options that show fewer ads and zero suggested content. On Instagram, tap the word "Instagram" at the top of your screen. You'll see a dropdown menu: hit "Following." You're now seeing posts from people you actually follow, ordered by when they were posted. Minutes ago, not weeks. On Facebook, tap your profile picture in the bottom right corner. Same deal: you'll get options for which feed to view. Pick the chronological one and you're back to real-time content. This is where I do my actual engagement. 10 minutes a day on each platform, then I'm done. Everything else is noise. The chronological feed keeps it simple and honest. **click on each photo for where to find the Chronological feeds.

May is Mental Health Awareness Month in Canada 🇨🇦. In my upcoming book Redefining Showing Up: Your Permission Slip to Using Social Media on Your Terms I have included a chapter on mental health tips from the perspective of a social media strategist, yours truly. Please note I am not a therapist, just someone who has worked online for 14 years and has seen some horrendous behaviour 😳 so these are the steps I took to make my days easier. Social media is powerful. It connects, inspires, and builds opportunities you'd never have otherwise. But here's what nobody talks about: your feed is not a mirror of the world. It's a reflection of what you choose to let in. Most of us treat our feeds like they're fixed. Like we have to follow everyone who follows us, or engage with content that drains us "because it's part of the algorithm." That's not true. Your feed is the first line of defense for your mental health. Unfollow without guilt. If someone's posts consistently leave you drained, anxious, or comparing yourself, you don't owe them your attention. Dr. Sherry Pagoto, a behavioral scientist who studies social media and health, reminds us that the quality of what you consume matters just as much as the quantity. Follow for fuel, not friction. Seek out accounts that teach, inspire, or genuinely brighten your day. These are the people who make you feel more connected, confident, or creative—not "less than." This is the easiest mental health reset you can make today, and it takes maybe 10 minutes. Your move: Spend 15 minutes this week unfollowing three accounts that consistently leave you feeling heavy. Then follow one account that genuinely fuels you. Notice the shift. What's one account you've been meaning to unfollow but felt guilty about? 🤍