As today seems to be a LinkedIn heavy day, let's cap it off by sharing your LinkedIn profile below. Connect if you'd like, no pressure to do so. Here's my personal profile. I don't have a business page as I already manage 6 for my clients 😄

May is Mental Health Awareness Month in Canada 🇨🇦. In my upcoming book Redefining Showing Up: Your Permission Slip to Using Social Media on Your Terms I have included a chapter on mental health tips from the perspective of a social media strategist, yours truly. Please note I am not a therapist, just someone who has worked online for 14 years and has seen some horrendous behaviour 😳 so these are the steps I took to make my days easier. Social media is powerful. It connects, inspires, and builds opportunities you'd never have otherwise. But here's what nobody talks about: your feed is not a mirror of the world. It's a reflection of what you choose to let in. Most of us treat our feeds like they're fixed. Like we have to follow everyone who follows us, or engage with content that drains us "because it's part of the algorithm." That's not true. Your feed is the first line of defense for your mental health. Unfollow without guilt. If someone's posts consistently leave you drained, anxious, or comparing yourself, you don't owe them your attention. Dr. Sherry Pagoto, a behavioral scientist who studies social media and health, reminds us that the quality of what you consume matters just as much as the quantity. Follow for fuel, not friction. Seek out accounts that teach, inspire, or genuinely brighten your day. These are the people who make you feel more connected, confident, or creative—not "less than." This is the easiest mental health reset you can make today, and it takes maybe 10 minutes. Your move: Spend 15 minutes this week unfollowing three accounts that consistently leave you feeling heavy. Then follow one account that genuinely fuels you. Notice the shift. What's one account you've been meaning to unfollow but felt guilty about? 🤍

This came up in Skool Partners community today. Real talk, this one's for the quiet members and all the members who feel like something is missing. If you joined and then kind of... disappeared into the background, I'm not calling you out. I'm asking you in. I want this to be a community where everyone gets something useful out of being here. And if that's not happening for you, I'd rather know than guess. What's missing? What would make you actually want to open this app and jump in? Drop it below. Even a one-word answer helps.

Your audience is not the same as it was six months ago. New followers show up. Old ones come back around. People who've been lurking finally start paying attention. And none of them are getting a clear enough picture of who you are and what you do. Reintroducing yourself isn't just for new accounts. It's for right now. With the audience you already have. That's not starting over. That's just good marketing. Here are 5 ways to do it this week: 1. The "Here's What I Actually Do" Post Skip the title. Describe exactly who you help and what changes for them after working with you. Caption starter: "My title is [X] — but what I actually do is help [ideal client] go from [before] to [after]. Here's what that looks like in practice..." 2. A Day in the Life (The Unsexy Version) Show what a normal workday actually looks like. Not the highlight reel — the real decisions, the real rhythm. Caption starter: "Nobody posts this, but here's what a Tuesday actually looks like when you run a [type of business]..." 3. Meet the Offer Introduce one offer like you're introducing a person. What is it, who is it for, what does it solve? Caption starter: "If you're new here — this is [offer name]. It exists because [reason]. It's for you if..." 4. The Origin Story (In 3 Sentences) Why did you start this? What were you frustrated by or pulled toward? Short and honest beats long and polished. Caption starter: "I started this business because I kept seeing [problem] happen to [people]. I knew there was a better way. So I built it." 5. What My Clients Say vs. What I'd Say Share how a client describes their results, then share what actually happened behind the scenes. Caption starter: "My client called it [their words]. Here's what I saw happen on my end..." Which of these feels most natural for where you are right now? Start there.

This week I kept coming back to this: a lot of content sounds good… but it doesn’t actually help someone decide anything. These ideas are built to close that gap. Less “this was nice to read” More “this made me think differently about working with you.” Pick one. Post it this week. 👇 1. The “Why This Matters Now” Post The Hook: “If you’re trying to [goal], this is the part most people leave too late.” The Goal: Create urgency without pressure. Show why timing matters in your work. Prompt: What do people delay that ends up costing them time, money, or momentum later? 2. The “What This Actually Costs” Post The Hook: “The real cost of not fixing [problem] isn’t what you think.” The Goal: Shift the focus from price → consequence. Prompt: What is the hidden cost your clients are carrying before they work with you? 3. The “Inside the Decision” Post The Hook: “Here’s what I look at before I tell someone yes.” The Goal: Show how you think. This builds trust and filters the right clients in. Prompt: What do you evaluate before taking someone on or recommending a solution? 4. The “What This Replaces” Post The Hook: “When this is working, you stop needing…” The Goal: Position your work as a replacement for wasted effort or scattered strategy. Prompt: What do your clients no longer have to do once things are set up properly? 5. The “Expectation Reset” Post The Hook: “If you’re expecting [result] to happen like this… it won’t.” The Goal: Set realistic expectations while reinforcing your expertise. Prompt: What do people misunderstand about how results actually happen in your space? 6. The “Where This Breaks Down” Post The Hook: “This works… right up until this point.” The Goal: Add nuance. Show you understand both what works and where it stops working. Prompt: What’s something commonly taught in your industry that only works to a certain level? 7. The “What I’d Fix First” Post The Hook: “If this landed on my desk today, here’s the first thing I’d change.” The Goal: Demonstrate real-time thinking and problem-solving.